The research team aimed to develop a prototype and an online marketing concept of Homonoia riparia Lour. Extracts which is of interest to the Ban Suak community. Because of the needs of Bo Suak community who are cultivating organic fruit and medicinal plants. The Homonoia riparia Lour. were selected and extracted for cosmetic products. In the study Homonoia riparia Lour. extracts were extracted and tested for their bioactive compounds having antimicrobial properties and anti-oxidation. Initially dried Homonoia riparia Lour. leaves were extracted with 80% ethanol at a concentration of 5000 ppm had moderate antimicrobial properties for Pseudomonas sp. and Penicillium sp. For antioxidants activity it had antioxidants with DPPH method by performing free radical scavenging IC50 at 0.198 ppm. It was thus promoted for sale on the online market as introduction of Homonoia riparia Lour. extract and facial cream products with Homonoia riparia Lour. extracts. By managing the online market that already exists in the community an online market of Homonoia riparia Lour. extract for Ban Suak community Nan province via Facebook page was developed. The formation of online marketing by presentation of the extraction and the plant’s contents was including the events in many forms such as articles pictures videos questionnaires etc. Moreover the community could organize Facebook Events to invite interested people to join and learn watch demonstrations for the activity. They could try out test for and buy products. The outcome online marketing strategy of Homonoia riparia Lour. extract via Facebook Page can create success marketing that help consumers to gain knowledge and understand the benefits of the product as well. It also proposed guidelines for improving the process of creating an online marketing model based on the principles of Smart Goals SMART Goals for community people working in stores. The Smart Goals includes Specific Measurable Achievable Realistic and Timely. Based on the management principles and the acceptance of Ban Suak community in Nan province it should help create a way to reduce the cost of production guidelines to help reduce the problem of stocking herbs and offering fresh ingredients available all the time together with a verifiable tax invoice. It made it easy to understand the management approach to reach the target audience. As a result customers can come to find themselves and be able to conveniently access the products from anywhere. It thus introduces a performance review approach channels that customers can reach. Numbers of customers who visit the website or fan page will be able to present products and provides services easily.

The survey team aimed to develop online marketing on Plantago Major Linn. to Promote Sustainable Economy at Ban Muang Charoenraj Agricultural Safety Community Nhan Province. Ban Muang Charoenraj community is an agricultural community enterprise which has been recently established for two years and begun to cultivate and produce Plantago major L. products and need to develop a better online marketing approach for their interesting products. The research team therefore introduced the new approach including the choice of plant stage selection raw material preparation making fermented Plantago major L. extract determination of the properties of the plants that are anti-inflammatory and antioxidant and their antimicrobial activity. The plant extracts were thus developed as a key ingredient in facial creams because of their such good characteristics helping to promote the channel of online marketing. It was on the basis that Ban Muang Charoen community has the plants good raw materials good products one already made online media system of Facebook therefore the online media system was suitably developed further and used to be a medium for people to have the opportunity to know more about such products. The work that the research team relied on “Smart Gold principles” which can analyze online marketing practices for two stores. It helped create an opportunity to develop the store to generate more income to be able to improve and develop sales management in the future obtain more page views and introduce the community get involved in selling a wide variety of products online as well as transferring the utilization of Plantago major L. from the research team to the community. In the analysis it was found that it was necessary be able to increase sales by at least 20 percentages measurable attainable consistent with reality be able to learn and implement in no more than three months. In addition 2) obtain management guidelines that need to be supplemented further; there must be a promotion to control the quality production of Plantago major L. in the community. Quality and refrain from using pesticides. By promoting the provision of a one-stop service to the community the online marketing will be a source that can manage the linkage of raw materials to the buyers. Chemicals related to herbal extraction process and the materials for making cosmetic products would be set for creating ease of operation for customers to be able to track budget used and to easily manage the product quality along the way with a quick and reliable delivery service. It is necessary to encourage a clear analysis of the business plan of each store. From these necessities of the research to promoting online marketing channels for the Ban Muang Charoenraj Agriculture Enterprise Community a communication channel and promotion for customers can generate income for the anywhere anytime without limitation suitable for the current situation.

This research is a quantitative research. That have the objective to study 1)demographic characteristic affecting on purchasing decision through JD Centralapplication 2) online marketing communication affecting on purchasing decision through JD Central application. The sample is customers who purchase products through the JD Central application of 400 persons. The researcher selected purposive sampling by using questionnaires with the reliability of each variable between .906 - .949. Statistics used to analyze data were frequency percentage mean standard deviation one - way analysis of variance and multiple regression analysis with a statistical significance level of .05. The results showed that 1) most of the respondents were male 54.00 percent age between 18 - 31 71.00 percent bachelor’s degree 66.50 percent status of single people 71.75 percent sudents 36.25 percent Income/month less than 15000 baht 36.50 percent and family size 3 - 4 people 54.50 percent 2) demographic characteristics affecting on purchasing decision through JD Central application with a statistical significance of .05 were education levels 3) online marketing communication affecting on purchasing decision through JD Central application with a statistical significance of .05 were Website Twitter and Facebook.

This special project is made with the objectives of developing an online marketing media showcasing the craftsmanship of Nontum Community Nakon Ratchasima and to evaluate the satisfaction of the online marketing media. The website is developed for the users to be able to view the products and the videos showing the process of making the products. The website in addition links to the other social media for instances Facebook and LINE. With the use of questionnaire tools the survey is conducted by having 24 participants do the 5-level satisfaction questionnaire to collect the data on potential participants who will interest in the products from the craftsman group. The data is then analyzed statistically by using frequency percentage mean and standard deviation. From the analyzed data it is found that 1) Online marketing media for craftsman group in Nontum Community Nakhon Ratchasima is eligible for use 2) The product users are highly satisfied with the online marketing media (With the 𝑥̅ of 4.48 S.D. of 0.63).

Online marketing is marketing in the online media. The main objective is to make known the increase by different methods to sales the goods and services which present our products to the public by social media. So that others can recognize and generate interest then they use services or purchase our products in the most. The Online Marketing is sends a message to mass recipients. In todays society we can classified consumers into three generation; Generation X generation Y and generation Z when we know the characteristics of the recipients marketer will send the message with social media to correctly understanding and more convenient. This is the duty of the marketer to understand the behavior of Generation XYZ and creation to consumer acceptance Adoption of Innovation and Technology Innovation diffusion and adoption of innovation. In order to plan for online marketing success under the terms of the innovation itself.