This research focuses on 1) designing packaging for dairy products to increase value for ecotourism in the Lower Central Region. 2) to promote and develop packaging in accordance with ecotourism. (Eco-tourism) Linking tourist attraction to community in the area to increase income. In the central region 3) to test the consumer satisfaction on the packaging of processed products from Province of Lower Central Thailand Has been developed to increase the value of the product. There are samples people are buying products for the Kao keat Community and art Kao Koet Royal Folk Arts and Crafts Center Phra Nakhon Si Ayutthaya Province. Design and development of specialist print design packaging design materials and methods: 1) questionnaire give feedback before drafting the sample for use as a draft design guideline. Packaging and quality evaluation forms packaging design 2) questionnaireSatisfaction survey for sample with the draft of the package products “Milk Kgaw Yacu Dessert Kgaw Yacu ” The analysis of the data uses a summary method consisting of the results of the lecture. Average and standard deviation The results are as follows. (1) The study on design and development of packaging for duckweed milk products to promote value added for ecotourism “Milk Kgaw Yacu Dessert Kgaw Yacu” have a lot of questions. Specialists pay attention to the form and material of the Product 1A packaging as a package. Dairy Products Ranked 112 peple accounting for 56%. Product 2 /LO-YACU1 43 people 21.5% and 77 product / LO-YACU2. 38.5 percent chose plastic materials 80 percent and quality assurance Professional Satisfaction Characteristics of the packaging. (2) Summarize the results of the selection of the overall development mod¬el from the packaging design survey 4 most “Milk Kgaw Yacu Dessert Kgaw Yacu ” products SET 1A-design 4 Mean = 3.81. Standard Deviation is 0.15 / Product 2 LO-YACU1.design 4 the average is 3.90 the standard deviation is 0.17 and Product 3 LO-YACU1 design 4 with an average value of 3.87 a standard deviation of 0.15.

The research on “an integrated marketing strategy for the image development of ecotourism by the community: the case study of Ban Pam Bok Thung Yao Pai district Mae Hong Son” has the objectives as follows: 1) To study the current situation problem and find the strategy of integrated marketing model to create an ecotourism image by the community. 2) To analyze the potential of the identity of being an ecotourism attraction by the community. And 3) To develop the guideline of an integrated marketing strategy of Ban Pam Bok Thung Yao Pai district Mae Hong Son. Part 1 data collecting in quantitative research process and determine the sample with the formula for calculating sample size when the population is unknown at 95% confidence level. The results of the study indicated that most of the tourists are female age between 21-30 years old undergraduate or studying at undergraduate level work as an employee of the private company the average monthly income is 15001-25000 Thai Baht and their residence are in the central region of Thailand. The results of attitude analysis showed that the perception and motivation of the tourists towards the community tourism products found out as follows: 1) The overall attitude of tourists towards the community tourism products is at the medium level (x̄ = 3.36). 2) The attitude of tourists towards the tourist attraction of the community is at high level (x̄ = 3.85). 3) The attitude of tourists towards social culture local community history and lifestyle of the community are at high level (x̄ = 3.78). 4) The interest of tourists towards the community tourism activities is at high level (x̄ = 3.68). 5) Tourists value the outstanding unique identity of community tourism at high level (x̄ = 3.66). 6) Tourist value good feeling towards community tourism at high level (x̄ = 4.23). 7) The perception that tourists receive from marketing communication of community tourism is at medium level (x̄ = 3.48). 8) The number one community attraction that tourists impress is Boon Ko Ku So Bridge (the longest bamboo bridge in Pai) which is a 67% impression. The analysis of tourist behavior towards the community tourism products showed that most of tourists chose not to stay overnight (58.50%) total tourism expenditure was between 10001 – 15000 Thai Baht (36%) they travel with family (40.25%) travel period during October to December (31.50%) self-trip planning (77.75%) the logical motivation to visit is the beautiful nature (50.00%) the emotional motivation to visit is aesthetic in resting (45.00%). The research result by using both logical and emotional motivation factors which is divided into getting to know tourist attraction outstanding and good sense in marketing sharing of community tourism showed that the group of tourists consisted of group 1 of 201 tourists with high average in all aspects (x̄=3.77 S.D.=3.56) group 2 of 39 tourists with low average in all aspects (x̄=3.39 S.D.=3.18) and group 3 of 160 tourists with the average level close to group 1 (x̄=3.53 S.D.=3.36). The analysis of information about the decision of tourists to choose the community tourism showed the average of 3.68 which classified by the variables as follows: 1) In terms of current factor of the form of tourism that meet the needs of tourists showed that the factor is the variety of tourism products (31.50%). 2) In terms of the source of information that tourists use to find the information to make their decisions in tourist attraction showed that they found from blogger or travel review pages (38.75%). 3) In terms of factoring that tourist use to evaluate the choice of tourist attraction showed that they chose because of the natural resources are outstandingly beautiful (28.50%). The analysis of the marketing mix factors related to the decision-making of tourists to choose their tourism showed that tourists focus on the most important factor in tourism products (x̄ = 4.66) marketing promotion and integrated marketing communication (x̄ = 4.58) and at high level in distribution channel factor and at quite high level in price factor (x̄ = 4.22 and x̄ = 3.65) respectively. Part 2 research and data collection in qualitative research with population and sample size of 15 people in the analysis. Research tools were interviewing guideline and focus group discussion then the information was organized by interpreting the data describe the information review the information and check the accuracy comprehensiveness and quality of the data. The content analysis was done by using PEST and SWOT analysis as well as Michael E. Porter’s Five Forces Model. Assessing the situation by the Internal Factors Evaluation Matrix (IEF) & the External Factors Evaluation Matrix (EFE) then formulate the guidelines and strategies to enhance the competitiveness from Strategy-Formulation Analytical Framework and get the IFE Matrix value as 3.00 and EFE Matrix value as 3.400. Strategic position is in Quadrant 2 Grow and Build which is the strategies to accelerate the growth to use in applying and integrating the appropriate strategies by using the TOWS Matrix analysis as the approach SO strategy by utilizing internal strengths to benefit the probability of external opportunities which are as follows: 1) Market Penetration and Product Development 2) Market Development and Market Penetration and 3) Product Development and so on.

This research has two objectives to 1) to analyze the components of ecotourism of Tahin Community Tahin Sub-district Sathingphra District Songkhla Province and 2) to study Ecotourism Supporting Strategies of Tahin Community Tahin Subdistrict Sathingphra District Songkhla Province. This research use mixed methods ; the qualitative and quantitative research. For the qualitative research conduct by in-depth interview 23 key informants which is the tourism management leader in Tahin Community the qualitative data was analysed by componential analysis. The quantitative research using accidental sampling 362 stakeholders in Tahin Community area and was statistical analysed by mean. The results of the research found that 1) component of ecotourism of Tahin Community for tourism aspects are : the community is unique for tourist place because the tourist attraction are various and traditional especially : culture for live their life The Palm Paddy Sea way which are attractive to tourists and the community is also historically valuable. 2) the strategy of promoting ecotourism Tahin Community they should promote tourist attractions or tourists activities the most (X ̅ = 4.26) followed by the tourist service (X ̅ = 4.13 ) and the tourism marketing (X ̅ = 3.95 ) respectively.

This research was aimed at analyzing the content and method of communication the embedded in ecotourism promoting media produced by the concerned agencies in Suphanburi province utilizing semiotics and concepts concerning tourism along with the indepth analysis on the phenomena in the areas under study as the research framework. The researchers focused on analyzing the meaning of signs apparent in the 5 types of media chosen as the study objects. The findings reveal that the contents embedded in the tourism promoting media had contained 2 main factors – variety of tourist attractions and agricultural way of life. Both were related to tourism in an interesting way particularly the use of media for publicizing tourist attractions. Communicative methods apparent in the tourism promoting media came up in 4 modes – paradigmatic communication resulting from using small parts to simultaneously communicate metonymic communication using certain part to represent the whole binary opposition to communicate the meaning of two exclusively different things and intertextualitybased communication through which the cues of old signs were used to build up value in the new context.

: This research focus (1) to design and development of packaging for processed products from Rice varieties Rice Berry (2) to promote and increase the value tour ecological economy (3) to test the satisfaction of consumers who have to the product packaging processing of Rice varieties Rice Berry the samples is the public to shop for health in the supermarket Golden place branch Rama 9 number of 334 people divided by the survey draft design is at a time 167 people and expert printing design packaging and materials 5 and tool operators research 1) questionnaire the first comment design draft for the samples to use as a guide to design body work package and assess the quality step work package design 2) questionnaire satisfaction survey for the samples with a draft of the packaging product 1] Rice Berry 2] candy Tootsie processing of Rice Federation of Rice Berry 3] Rice gluten-processing of Rice Federation of Rice Berry the data were analyzed using how to sum up operators with the lectures mean and standard deviation findings summarized as follows: (1) The attention to the materials used in the production of plastic packaging materials. Create a frame on one floor and a label to indicate the product description. Experts and samples Pay attention to the style and material of packaging SET A1 is plastic material selection 63 percent representing 37.70 (2) effect of assess the design of the package herbal Thailand overall found that the samples comments to form set a1 the evaluation of design in the high level with an average equal to 3.76 3.76 s.d. = 0.69) shaped as tree easy-to-use nature of close to weep and the site label use printing process 4-color design in accordance with the regulatory to produce a clear used patterns graphics media to “individual product type” logo of the product to reflect the English view the delicacy colors used as a couple color with color of the paper make sense naturally in the core of sustainable development research this can be adjusted in step process used nature of type 1 color to save the cost of production in the part of the structure. If there is eminent the bent to develop I-oriented wisdom to comply with the material in the local structure can be used as erosion siege basketwork that will help to create unique local with self-esteem.