จำนวน Repository ( 7 )

กลยุทธ์การส่งเสริมการตลาดการท่องเที่ยวเชิงเกษตร
กลยุทธ์การส่งเสริมการตลาดการท่องเที่ยวเชิงเกษตร

The study of marketing strategies to promote agricultural tourism. Nonthaburi Province A study by a qualitative study (Qualitative Research) with the aim to study the agro-tourism. And to create a marketing strategy to promote the strengthening development and management of sustainable agricultural tourism. The format of the study was an analysis of the contents of the two types of data analysis and synthesis of information. The depth interviews with entrepreneurs tourists were 10 175 results showed that the strength of the agro-tourism market. Jobs including as a tourist destination near Bangkok just 30 kilometers and near many of the main attractions of Nonthaburi. Government to promote tourism in Thailand. The threat of agro-tourism market. Nonthaburi Province Many are starting to look like a tourist with a style similar to agro-tourism. Nonthaburi happen economy Political changes make an impact on tourism within the country and abroad. Including natural disasters You may step down from the forecast. The nature of the target audience is tourists who enjoy this natural area. Sociability Like traditional community commercial district. Casual tourist traveling with the family. Living in the city and suburbs like activity and eating together as a family. Benefits include vacation travelers have been eating a delicious taste. And a variety of deposit types. Get to enjoy the refreshing river. Immerse themselves in the lives of farmers in Nonthaburi. Like the storytelling tours of the area. According to the theory of marketing is to use because it can provide sales and marketing activities stimulate faster.

2561
ผลกระทบของประสิทธิผลการสื่อสารการตลาดแบบผสมผสาน และภาพลักษณ์เพื่อการส่งเสริมการตลาดที่มีความสัมพันธ์ต่อศักยภาพการแข่งขันของธุรกิจ โทรคมนาคมกรณีศึกษา บริษัท ทีโอที จากัด(มหาชน)
ผลกระทบของประสิทธิผลการสื่อสารการตลาดแบบผสมผสาน และภาพลักษณ์เพื่อการส่งเสริมการตลาดที่มีความสัมพันธ์ต่อศักยภาพการแข่งขันของธุรกิจ โทรคมนาคมกรณีศึกษา บริษัท ทีโอที จากัด(มหาชน)

This research aims to 1) study the demographic features to the view of the competitive potential in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. 2) study the association of the effectiveness of marketing communication mix and corporate image in order to promote telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. 3) study the association of corporate image in order to promote and increase its potential to compete in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. and 4) study the association of the effectiveness of marketing communication mix and competitive potential in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. The Purposive Sampling was selected as a method to figure out a sample group who was the staff of TOT Public Company Limited in Bangkok. Staff’s job position were as follows; 1) Customer Service Center Manager 2) Financial Administrator and 3) Services Administrator 195 persons in total. The data were collected by using the questionnaire which was divided into 5 parts. The first part was the general information of the respondent’s status. The second part was the viewpoint of the marketing communication mix. The third part was the viewpoint of the corporate image in order to promote marketing. The fourth part was the viewpoint of the competitive potential in telecommunication business. And the fifth part was the closed-ended questions of the problem and solutions. This research was using descriptive statistics to analyze such as frequency percentage average SD (Standard Deviation) t-test One way ANOVA and Pearson‘s Correlation Coefficient analysis as hypothesis testing.

2559
ปัจจัยส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อหนังสือเรียนอาชีวศึกษาของลูกค้ากลุ่มเป้าหมาย บริษัท แว่นแก้ว เอ็ดดูเทนเมนท์ จำกัด ในเขตกรุงเทพมหานคร
ปัจจัยส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อหนังสือเรียนอาชีวศึกษาของลูกค้ากลุ่มเป้าหมาย บริษัท แว่นแก้ว เอ็ดดูเทนเมนท์ จำกัด ในเขตกรุงเทพมหานคร

This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website

2561
ปัจจัยส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อหนังสือเรียนอาชีวศึกษาของลูกค้ากลุ่มเป้าหมาย บริษัท แว่นแก้ว เอ็ดดูเทนเมนท์ จำกัด ในเขตกรุงเทพมหานคร
ปัจจัยส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อหนังสือเรียนอาชีวศึกษาของลูกค้ากลุ่มเป้าหมาย บริษัท แว่นแก้ว เอ็ดดูเทนเมนท์ จำกัด ในเขตกรุงเทพมหานคร

This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website.

2561