The Purposes of this research were to study demographic characteristics and marketing communications toward Bike for Dad participation in Bangkok on December 11 2015. A total of 99999 people registered to join this cycling event in 11 areas throughout Bangkok. This is a quantitative research so that questionnaire is applied to 400 people in 6 event area in Bangkok. The research revealed that most of the respondents were female whose age was 36-59 years old and marital status was single. They were employees of private companies that had income THB 10000 – 20000. In marketing communications the research found that public relations and event promotion appeared to have a positive impact on the participation of Bike for Dad in Bangkok. Namely public relations and promotional. Finding also indicates that there are 5 significant results of people to participate in the event: constancy congruity cooperation constitution and cycling. In term of practical contributions this study provides a useful marketing communication idea for Bike for Dad in Bangkok. In the light of the results state agency can utilize these findings for strategic planning of marketing communication in Bike for Dad or other relevant activities in the future.

The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and understanding among the authorities of the Crown Property Bureau about the attitude toward social responsible activities and to study their attitude that affects to behavior of participating in such activities as well as to study communication program of the social responsible activities that affects to attitude and behavior of participating in such activities. This research is collected from 320 authorities of the Crown Property Bureau by Convenience Sampling using structured questionnaire as the tool to collect data. The statistics in this study includes Frequency Percentage Mean and Standard Deviation and inferential statistics are T-test One-way Anova and Multiple Regression Analysis. The result shows that the knowledge understanding and communication program about social responsible activities have positive correlation with behavior of participating in such activities. In other words if the authorities have knowledge and understanding and receive communication about social responsible activities they will have good attitude toward social responsible activities. As a result their behavior is to participate more activities.

The Purposes of this research were to study demographic characteristics and marketing communications toward Bike for Dad participation in Bangkok on December 11 2015 of 99999 people registered to join this cycling event in 11 area throughout Bangkok. This is a qualitative research so that questionnaire is applied to 400 people in 6 event area in Bangkok. The research revealed that most of the respondents were female whose age was 36-59 years old and marital status was single. They were employees of private companies that had income THB 10000 – 20000. In marketing communications the research found the public relations and event promotion appeared to have a positive impact on the participation of Bike for Dad in Bangkok. Finding also indicates that there are 5 significant results of people to participate in the event : constancy congruity cooperation constitution and cycling. In term of practical contributions this study provides a useful marketing communication idea for Bike for Dad in Bangkok called “5C’s Information”. In the light of the results state agency can utilize these findings for strategic planning of marketing communication in Bike for Dad or other relevant activities in the future.

This survey research was to identify need to participate in recreation activities of Rajamangala Univeristy of Technology Phra Nakhon students. Three hundred ninety first year through fourth year students from 9 different faculties. Multistage random sampling was used for the sample’s representation from the population. A standard questionnaire was used for testing this study purpose. This three sections questionnaire includes general information regarding subjects’ gender age year of study area of study student income to average per month for students and so on. The main 35 items rating scale type questionnaire was to identify types and need of activities from the university. The last session is a 4 items open-ended question asking for students’ recommendations. Frequency and percentage were used for data analysis. The statistical analysis revealed that male and female students moderately need university participating service in management and need highest on university service personnel. Male students however moderately need on facilities and equipments while female student do highest. On the participation need of recreation activity by class levels analysis only first year student’s highest need the rest of every year students moderately do. Students from first year to third year moderately need recreation service on management while forth year students and third year students from 2 years program highly need this service. In addition forth year students from 2 years program showed highest need to this service. However first to third year students moderately need on personal service only first and second year students moderately need this service. The second and forth year student and students from 2 year program were highly need this service. Lastly first year student highly need service on facilities and equipments while third year students moderately need this service. The rest of student class levels do need this service highest. By the area of study student taken analysis both science and social science areas students moderately need university recreational service. They however highly need on personal service. Students in the area of science moderately need service on facilities and equipments while social science student’s highest need this service.

This research aimed to investigate perception attitude and behavior ofRajamangala University of Technology Phra Nakhon undergraduate students on 3Dpolicy - based activity Participation and the relations among perception attitude and behavior. 3D aspects include Decency Democracy and Drug-free. The data werecollected through 400 RMUTP undergraduate students from nine faculties in 2010.Data analysis employed frequency percentage mean ( ) standard deviation (s.d.).Statistics used for hypothesis testing included t-Test; to compare between two variables F-Test and One-way ANOVA; to compare more than two variables and Pearson Product Moment Correlation Coefficient. The results of study found that RMUTP students perceived news releases on 3 D policy of the university at the average level. In the meantime their overall attitude towards 3D policy campaign was rated in average level. The attitude towards Decency was at high level and Democracy and Drug-free were considered average. The student participation in 3D –based activities was rated at high level when considered by individual and overall aspect. Hypothesis testing resulted as follows: 1. Students with different gender had different perception of 3D policy with a statistical significance at .05. However there were no significant differences at .05 among students from different faculty. 2. Students with different gender and faculty had different attitude towards 3D policy with a statistical significance at .05 3. The participation behavior on 3D-based activities of students with different gender and faculty was different. 4. The perception of 3D policy new releases had a positive correlation with 3D- based activities participation behavior. 5. Attitude towards 3D policy of the university had a positive correlation with 3D- based activities participation behavior.