The Objectives of the study were to study the tourists social media exposure and their knowledge and attitudes towards cultural tourism in Bangkok Metropolitan. This research was quantitative methodology. The sample consisted of 400 tourists in Bangkok Metropolitan and used non-probability sampling by accidental random sampling. Data were collected through a questionnaire as the research instrument. The results of this study showed as follows: In terms of basic information the sample mostly travels with a family. The source of information were relatives friends acquaintances who have traveled to that location. In terms of exposure to social network the sample mostly exposed to social media via Facebook short messages via twitter online video via YouTube photo sharing via Instagram website via Wikipedia and Webboard via Pantip. The sample exposed to social media average of 1 hour during 1.00-6.59 pm. on a smartphone. The majority of the sample used social media at home searching for cultural tourism information at a high level. The highest mean is finding transportation. The sample receives cultural tourism information at a high level. The highest mean is exposure to information about arts crafts sculpture traditions and festivals. The most trustworthy social media is Youtube. The social media influence had a high level because fulfilling objectives such as tourist attraction accommodations restaurants travel etc. In terms of knowledge the sample had a high level of knowledge of cultural tourism. The area with the highest level of knowledge was increasing the diversity of cultural tourism such as heritage tourism art tourism urban culture tourism rural culture tourism creative tourism and Thai local wisdom. In terms of attitudes overall the sample gave the highest priority is security.

The research objective is to analyze usage and exposure of the social media network of Faculty of mass communication technology. A user need of the social networking censorship is based on a survey research. Samples used in the study - teachers alumni and students within the faculty total number is 306 people. Sampling was started in a fiscal year of 2014 with Stratified Random Sampling method. Statistics are used to analyze the data values in percentage average and standard deviation for One-way ANOVA and t-test (LSD). A result of this research shows that based on the findings issues can debate as follows: A usage of devices for surfing network of social media the most of smart phones account for the social media network at home of the time spent - common period turnarounds 20:01 to 00:00 hrs. A representation of a daily usage on network of social media is 4-6 hours/day. Equivalent today-per-week using of social media networks is active online every day. The smart phone is in use at all times. Meanwhile the popular social media network daily user accounts from experienced in the use of social media networks. Most of the more than four years representational use for news/information perception. The most common tool of online social media network is Facebook. Faculty’s people a use of social media networks Facebook applications take into account essentially. The exposure of the social media network can be specifically considered as: the streaming information perception of the faculty’s network of social media is moderate. Considering the news that graduation ceremony in 2013 social interaction with the media is moderate. It is considering whether to press “Like” button on Facebook user’s expression from media relating to the Faculty is the highest. The use of social media within the network is moderate.

This is to study the audience demographic have a relationship with audience behavior in watching of Insight the Parliament of people in Bangkok Compare the audience behavior have an effect and satisfaction and uses and gratification on insight of parliament and to study the audience’s opinion and satisfaction has a relationship with audience’s understanding and benefits on Insight the Parliament by using survey research. The sample was 20 years old and over from targeted 400 people who are in Bangkok and ever watched this TV program. The research instruments were questionnaires and collected data was analyzed by SPSS. The statistics used for data analysiswere frequency percentage average and standard deviation. The statistics used to test the hypothesis was t - test. And statistical analysis of the difference between averages was One - way ANOVA.

This research aims to study Student and Staffs expectancy and gratification from exposure to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media by using survey research. The questionnaires are used to collect data from a total of 400 samples. Percentage Mean Standard Deviation One way ANOVA and analysis of variance are used for statistical analysis of data with the level of significance at 0.05. The result of this study shows that: 1. The difference in sample status has no difference effect upon the exposure to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media. 2. The difference in sample status has difference effect upon the expectancy to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media. 3. The difference in sample status has difference effect upon the gratification to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media.

The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure 2) self-reliance 3) the personal factors of self-reliance and 4) the correlation of media exposure and self-reliance. The data were collected from 400 elders who were people aged 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency percentage arithmetic mean ( ) standard deviation (S.D.). Statistics used for hypothesis testing included t-Test One-way Analysis of Variance and Chi-square. The results of study showed that: Among the elderly was the media with the highest exposer television broadcasts radio broadcasts publication internet and activity media was exposed in low level which the personal media was in averages level. The elderly’s self-reliance was at middle level. Hypothesis testing resulted as follows: Elderly with different education income and member in family reported different perception of self-reliance with a statistical significance at .05. However there was no significant difference at .05 among the sample group with different gender and resident status. The six media: television broadcasts radio broadcast publication internet activity media and personal media showed the correlation on self-relia