The purposes of this research were 1) to study the purchasing behavior of readyto- drink coconut juice. 2) To study the marketing factors of ready-to-drink coconut juice of consumers. 3) To study the relationship between personal factors and behavior in purchasing ready-to-drink coconut juice and 4) to study the relationship between marketing factors and purchasing behavior of ready-to-drink coconut juice. This was a quantitative research using questionnaires as a tool to collect data from a sample of 400 people without gender who are 20 years of age or older and live in Bangkok. The statistics used in the data analysis consisted of percentage mean standard deviation and correlation was determined by chi-square statistical test. The results showed that 1) most consumers behaviors had a reason to choose ready-to-drink coconut juice as a healthy drink with a purchase frequency of 1-2 times per week. The amount of purchase per time is at 1 bottle / box / bag which the purchase cost per time is 51- 100 baht and most of them choose to buy products from convenience stores. 2) The overall marketing factors in purchasing ready-to-drink coconut juice of the sample group were at the highest level. When considering the factors by aspect they were found that almost all aspects had the highest level of opinion in terms of price products and distribution channels respectively. Except for marketing promotion it was found that the sample group had a high level of opinion. 3) The relationship between personal factors and behavior in purchasing ready-to-drink coconut juice found that gender was related to the purchase frequency and the cost of each purchase. The education level was related to the reason for the purchase purchase frequency and cost of each purchase. Age occupation and average monthly income were related to all aspects of purchasing behavior which were the reason for purchase frequency of purchase location of purchase quantity of each purchase and cost of each purchase were found to be (P ≤ 0.01) and 4) the relationship between marketing factors and purchasing behavior of ready-to-drink coconut juice found that the overall marketing factors were related to behavior in all aspects which were the reason for purchasing purchase frequency purchase location quantity of each purchase and each purchase cost were found to be statistically (P ≤ 0.05)

The objectives of this research were 1) to create a game-based teaching media for learning about food selection among junior high school students. 2) To compare the learning achievements of lecture- based teaching with game- based teaching. And 3) to study the satisfaction of junior high school students with game- based teaching materials for learning about food selection. The sample consisted of 34 students studying in Mathayom 2 at Nawaminthrachinuthit Suankularb Wittayalai Samutprakarn School academic year 2022. The samples were selected using Cluster Random Sampling method. The instruments used in the research were the media quality assessment and student satisfaction assessment. The statistics used to analyze the data were mean standard deviation and t-test. The results of the research were as follows: 1) the creation of game-based teachingmedia for learning about food selection found that the suitability of teaching materials as a whole was of a very good quality while the content aspect was also at a very goodlevel and in terms of educational technology the quality was very good in all aspects. 2) The comparison of middle school student learning achievement after using method of lecture-based and game-based for learning in terms of buying food selection. It found out that the learning achievement after using between lecture- based and game- based were different as the statistic level of .05 which lecture-based achievement was lower than thestandard. While using game-based teaching was higher than the standard. 3) To study the satisfaction of junior high school students towards teaching media using games- based instructional media for learning about food selection it was found that the satisfaction of the learners on the teaching media in terms of content was at a good level. As for the media aspect of the game- based format it was at a very good level and the benefitsreceived from the media were at a very good level.

The purposes of this research were 1) to study of personal factors of the elderly in ChomThong District Bangkok 2) to study the perception of information about the new strain of coronavirus disease 2019 (COVID–19) 3) to study the adjustment in purchasing food for the new normal of the elderly 4) to study the relationship between personal factors and the adjustments in purchasing food for the new normal of the elderly and 5) to study the relationship between information perception about the new strain of coronavirus disease 2019 and the adaptation to purchasing food in the new normal of the elderly. The sample group consisted of 400 people including the elderly living in Chomthong District Bangkok. The samples were obtained by random sampling method and collected at convenience. The instrument used in this study was a questionnaire. The statistical analysis was frequency percentage and chi-square. The results showed that 1) personal factors of the elderly in ChomThong District Bangkok found that most of the women are single aged between 6 0 -6 5 years. The education level is at the elementary education level with an average income of not more than 5000 baht/month. 2) The perception of information about the new strain of coronavirus disease 2019 (COVID–19) revealed that most of the elderly had received the source of information from the COVID-19 Situation Administration Center Ministry of Health. For the channel of perception of information perceived by television. The awareness of the vaccine used to prevent the 2019 new strain of coronavirus found the most information about the AstraZeneca vaccine. 3) Adaptation in purchasing food in the new normal for the elderly in ChomThong District Bangkok in the situation of the epidemic of the new strain of coronavirus disease 2019 (COVID-19) found that the elderly had to change their behavior in leaving the house to buy food by protecting themselves before leaving the house every time by wearing a mask or cloth mask and using alcohol gel. Types of food that are chosen to buy according to the new normal for the elderly is fresh meat one dish dry food and semi-finished food ready-to-cook or ready-to-eat food frozen foods include frozen meat products water and various kinds of Thai desserts. The elderly will buy food from vendors who are dressed properly wear clean aprons wear masks and wear gloves while picking up food and buy food for themselves at the market near the house. The cost of purchasing food per time is between 201-300 baht. 4) Personal factors were related to the adaptation in purchasing food according to the new normal of the elderly in ChomThong District Bangkok had a statistically significant level of .05. 5) The perception of information about the new strain of coronavirus disease 2019 (COVID–19) is related to the adaptation in purchasing food according to the new normal of the elderly in ChomThong District Bangkok statistically significant at .05 except for the source of information on the outbreak of new strain of coronavirus disease 2019 (COVID-19) and the perception of information about the new strain of coronavirus vaccine. 2019 (COVID–19)

The purposes of this research were: 1) to study the individual factors of consumers in Chonburi Province 2) to investigate the marketing mix factors used for purchasing decisions of traditional Chinese pastry cake products of consumers in Chonburi Province 3) to find out the purchase decisions of traditional Chinese pastry cake products of consumers in Chonburi Province 4) to examine factors affecting the purchase decisions of traditional Chinese pastry cake products of consumers in Chonburi Province and 5) to establish guidelines for the development of Chinese pastry cake products for consumers in Chonburi Province. The sample in this study included 400 consumers in Chonburi who chose to buy Chinese pastry cake products and 7 business owners who sold Chinese pastry cake products. The research instruments consisted of questionnaires and interviews. The data were analyzed by using statistical analyses: frequency percentage mean standard deviation chi-square and descriptive data analysis. The results can be summarized as follows: 1) Most of the consumers were female between the age of 31-40 running a private business with an average monthly income of 20001 - 30000 baht and 74% of the study sample reside in Chonburi Province. 2) Overall consumers’ attention for the marketing mix was at a high level. When considering each aspect of the marketing mix factors the results reported that customers’ attention for the marketing mix from the most to the least: location individual price customer service marketing promotion and products. 3) The consumers purchased pastries as gifts or souvenirs for other people. Most of them bought a mix of golden bean paste pie and pumpkin in syrup once a month (3 - 4 pieces about 201 - 500 baht each time). Most consumers bought those desserts for themselves. 4) Factors affecting Chonburi consumers’ purchase decisions for Chinese pastry cake products were as follows: 4.1) The individual factors affecting consumer’s purchase decisions involved gender age occupation and average monthly income. Those factors affected the purchase decisions of Chinese pastry cake products of consumers in Chonburi Province with statistically significant differences at the .05 level. The residence of the consumers however did not result in purchasing decisions of Chinese pastry cake products at the .05 level of significance. 4.2) Marketing mix factors affecting consumers’ purchasing behavior included products price distribution marketing promotion personal factors location and service with significant results at the .05 level. In addition to the guidelines on how to develop Chinese pastry cake products for consumers in Chonburi Province the business owners should improve the pastries to attract market demand. Packaging improvement should be a combination of modern and traditional styles. The price should be various based on the types of products. Also developing distribution channels through social media and the decoration of attractive storefronts with Chinese themes should be implemented. Moreover there should be advertising through social media. Employees should be trained on the product and customer service knowledge. The store must be easily accessible to common people using public transportation. The shop owners should focus on the quality of the customer service and customer satisfaction enhancement.

The purposes of this research were : 1) study the demographics and buying behavior of tourists in Thailand Food in the Mallika City Rattanakosin Era 124 Amploe Saiyok Kanchanaburi Province district 2) study the relative importance of the factors in the decision to purchase food Thailand3) compare another factor in the decision to purchase food Thailand. by personal factors and4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand. The samples Travelers aged 18 years and over who buy food in the Mallika City Rattanakosin Era 124 Amploe Saiyok Kanchanaburi Province district 400 was used in this research is the statistical methods used to analyze data were frequency percentage mean Standard Deviation. t-test ANOVA test. Which a double comparison the used of lysergic acid diethylamide. The data were analyzed using a computer program. The results showed that : 1) most visitors were women aged 26-33 years with a bachelors degree a career as a private company and earn 30000 baht to the habit of buying food Thailand found that most tourists buy food because there were many types to choose from. It was a type of dessert each time that would buy 1-2 / cups / plates. The food Thailand 2-3 / 1 excursion cost 101-300 baht each time by feeding information about Thailand from social media and individuals who share the food with Thailand the family members 2) factors in deciding which foods to buy Thailands tourist arrivals showed an overall emphasis on a high level. Considering it was found that the side with the highest mean score. The product was inferior to the distributing channel price and average minimum promotion marketing 3) comparing the deciding factor in the purchase of food Thailand by demographic factors showed that age education sex tourists and monthly income are different. Factors were affecting the choice to buy food Thailand not different except for tourists with different careers. Factors were affecting the choice to buy food Thailand differences are statistically significant at the .05 level and 4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand were tourists with the amount of food bought in Thailand at a time different. Factors were affecting the choice to buy food Thailand. The overall was difference then no different the statistical significance level. 05.