The objective of this research is to study the relationship between the quality of accounting data knowledge and understanding of accounting information business organization feature and the decision-making efficiency of executives in small and medium-sized businesses in the metropolitan area. The demographic group is the management of 351 companies. The data is analyzed using descriptive statistics such as frequency percentage mean and standard deviation and inferential statistics such as pearson’s Correlation Coefficient and multiple Regression. The results showed that the administrators had a high level of knowledge and understanding of accounting information and the quality of accounting data the characteristics of business organizations and the overall decision-making efficiency of the executives at a very good level. In the multiple regression analysis between cognitive information quality of account data and business organization feature to the efficiency of the executive decision making in general (Y) the regression equation was statistically significant at the level of 0.01

This research aimed to study organizational characteristics and organizational supporters that affect the innovative development of small and medium enterprises (SMEs). The independent variables were organizational characteristics based on McKinsey’s 7S framework (strategy structure systems style staff skills and shared values) and organizational supporters (technology and government support). The dependent variables were guidelines for accounting innovation development. Sizes of the organization were control variables. The sample group in the study consisted of 309 small and medium enterprise entrepreneurs. Data were analyzed using descriptive statistics and inferential statistics (multiple linear regression). The results showed that strategy systems staff technology and governmental support affect the innovative development of small and medium enterprises (SMEs) at the .05 level of significance. According to small and medium enterprise entrepreneurs management accounting innovation and financial innovation were very important to SMEs (X ±S.D. equal 3 . 6 1 ± 0 . 8 2 ) . To develop SMEs’ accounting innovation entrepreneurs need to determine clear strategies policies and goals for innovation manage data systems to be exchanged in organizations and set a motivation system for innovation development. Staff development plans should be created for knowing and understanding innovation. Apart from organization management SMEs need to get government support and adapt technologies to accounting to increase the efficiency of accounting information.

The study of Best Budgeting Management and Performance of Small and Medium Enterprises in Bangkok has an objective to study the best budgeting management of small and medium enterprises. A sample of this study is 250 accounting executives of small and medium food production enterprises in Min Buri district. The factors to evaluate the best budgeting management include operational planning perspective work coordination perspective work motivation perspective and operational controlling perspective. Performance factors consist of customer perspective internal process perspective learning and development perspective and financial perspective. The data are evaluated and analyzed by package program to find the percentage mean standard deviation test the difference of opinion of accounting executives who are in small and medium food production enterprises by using t-test and f-test and find the relationship of the best budgeting management toward performance with a statistical significance of 0.05. The result of this research showed that the accounting executives who had different bio-social characteristics had the level of opinion to overall performance differently. The accounting executives who had different age number of employees and operating revenues had the level of opinion to overall performance differently. The accounting executives who had different level of education operating capital number of employees and operating revenues had the level of opinion to performance in term of customer perspective differently. The accounting executives who had different age work experience number of employees and operating revenues had the level of opinion to performance in term of internal process perspective differently. The accounting executives who had different number of employees and operating revenues had the level of opinion to performance in term of learning and development perspective differently. The accounting executives who had different number of employees and operating revenues had the level of opinion to performance in term of financial perspective differently. The correlation testing of regression coefficient of best budgeting management and opinion about performance showed that there was a linear relationship with independent variables at the level of statistical significance of 0.05 and there was able to create a linear prediction. The variable that can predict performance of small and medium enterprise was the best budgeting management in term of operational planning perspective work motivation perspective and operational controlling perspective that can predict at 41.40 percent. While the unrelated variable with performance of small and medium enterprises was best budgeting management in term of work coordination perspective

The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.

The research on the factors influencing demand in information technology skill development for the management of Halal food database of medium and small business enterprises in Thailand was aimed (1) to study factors influencing the needs to develop skills in using information and (2) to examine the consistency of the causal model with empirical data. The variables studied included the independent variable the availability of database industry and the connection to external organizations and the dependent variable the needs to develop skills in using information for the management of Halal food database of medium and small business enterprises in Thailand. Quantitative empirical research was conducted. The research instruments were questionnaires developed to collect data from 350 sample Halal food entrepreneurs. The statistics used in this study included the frequency percentage average standard deviation structural equation model and qualitative research. It was found that the model was well consistent with the empirical data. The Chi – Square (χ) value was 198.935 at the degrees of freedom (df) of 169 with the probability p-value equal to .057 and chi - square relative (χ22/df) of 1.177. The index of harmony (GFI) was equal to 0.951 and index root mean square of the remaining standards (SRMA) was 0.039 with the accuracy in estimating the parameters (RMSEA) equal to 0.025. In addition it was also found that that the variable of the availability of database industry and the connection to external organizations had positive impact on The need to develop skills in using information technology to manage the database of Halal and medium-sized businesses in Thailand. The findings suggest the entrepreneur to focus on variables such as the availability of database industry and the connection to external organizations which would lead to The need to develop skills in using information technology to manage the database of Halal and medium-sized businesses in Thailand