The objectives of this study were to 1) explore problems and needs on the product brand and packaging of the sewing and craft community enterprise 2) design brand and packaging to promote products of the sewing and craft community enterprise and 3) research consumers satisfaction on the brand and packaging of the sewing and craft community enterprise of Khao Kaeo Srisomboon Thung Saliam District Sukhothai Province. This is a mixed research consisting of qualitative and quantitative research. The qualitative study was executed through related document research and visiting the area for interviewing members of community enterprises to collect basic product information operated by the community enterprise which identified problems and demands for brand and packaging via structured interviews. Quantitative research scrutinized opinions through a survey approved by five experts assessing the suitability of the brand and packaging and the satisfaction of the consumer survey. The sample groups were 100 community enterprise tourist consumers. The data obtained were analyzed by using the frequency percentage mean presented in the form of a table. The results of the study revealed as follows. 1) There were five types of products including artificial flowers womens wears souvenirs jewelry accessories and household products. Each type of product was entirely fabricated with sewing techniques. The community enterprise was in need of a new logo to be beautifully outstandingly modernly designed to be easily remembered and reflected their unique sewing. The community enterprise name also had to be included to represent Sukhothai Province a needle and a thread reel which was different from the former one that did not have the community identification. Normally the community enterprise used a clear plastic bag to pack the products; however the use of such packaging resulted did not meet up with the Community Product Standards (NIA). Also it did not attract the attention and did not add extra value to the product. It was also unfriendly to the community environment. Therefore the community enterprise would like to develop a package which its cost was economic with more eye-catching design to help make the product more attractive in addition with the information such as the name of the community enterprise phone number QR code Facebook etc. displayed on the product tag label. 2) The experts had chosen the logo number 9 showing the symbol of flicking letters writing the Community Enterprise and the province names as well as a spool of thread and a sewing needle. As for the flower package most experts chose the package number 2 showing a white paper box with the handle and a clear plastic space. In terms of the women’s wear most chose number one pattern of a brown spun cloth bag with the community logo on while the souvenir packaging number three was mostly chosen for its glossy white paper bag branded with community enterprise logo and local woven pattern (stripes) on the bag. However the experts suggested using brown paper for the reason of its lower cost. In terms of jewelry packaging the experts had chosen the third style showing a rectangular shaped white paper box packaging with the printed logo on the top cover. The experts recommended changing the color of the packaging to be more attractive. Regarding the household products the experts selected packaging number two of a brown paper bag with the community logo and local woven pattern (stripes) on the bag. 3) Most respondents’ satisfaction with the brand and the packaging revealed that they were satisfied and impressed with the creativity at the highest level with an average of 4.47. In terms of artificial flower packaging design the satisfaction was high due to the design of the packaging structure and its easy handling at the average of 4.25. The satisfaction on the graphics design of the packaging which could fitly reflect the identity of Sukhothai was at the highest level at the average of 4.25. In terms of womens wear packaging satisfaction the respondents were pleased with the design of the packaging structure which could be easily carried or picked up gaining the average of 4.35. The respondents’ satisfaction with the graphic design of the colorful and beautiful packaging was in the average of 4.34. In terms of the jewelry packaging they were satisfied with the packaging structure and its easy handling at the average of 4.32. The respondents’ satisfaction with the graphic design in the overall was consistent at the highest level of the average at 4.37. Concerning the household product packaging they were satisfied with the design of the overall packaging structure at the average of 4. 25.Finally the respondents’ satisfaction was on the design of packaging graphics pictures decorative patterns beautifully appropriate in the average of 4. 24..

This study explored batik cotton coated by stabilizing substance made of three kinds of plant and animal including gum arabic powdered gelatin and carboxymethyl cellulose or CMC at a ratio of 15 grams of stabilizer per 3300 ml. of water. The stickiness was tested using the electron microscope SEMScaning able to be 1000 times enlarged and Shirley Stiffness Tester was used to test for the stiffness to measure the bending length of the fabric. It was found that the gelatin from animals could coat the surface the best. The fabric bending length demonstrated the average warp yarn of 4.78 cm and weft yarn of 4.92 cm. Subsequently the fragrance was added with 25 ml of micro-capsules and bound with 10 ml binder per 1000 ml water. After leaving that for one day and 30 days the amount of microcapsules attached to the fabric was investigated. It was found that the microcapsules of powdered gelatin stack on the batik cotton the most followed by gum arabic and carboxymethyl cellulose or CMC respectively. The fabric bending length of warp yarn was 5 .8 2 and weft yarn was 4 .7 0 . Concerning the washing endurance for one two or three times itสถาบันอุดมศึกษา was found that the microcapsules stack on batik cotton coated by powdered gelatin the most followed by gum arabic and carboxymethyl cellulose or CMC respectively. Therefore the batik coated with powdered gelatin was considered suitable for the production of flowered garlands and flower crafts as special occasion gifts. Also the knowledge could be transferred to the professional arts cooperative groups in Nonthaburi. The results of the training were satisfying revealing the average satisfaction towards officers’ service at 4.87 speakers or trainers at 4.87 procedures at 4 .8 0 facilities at 4 .8 6 benefits at 4 .82 and average satisfaction in the overall at 4 .9 3 . The participants were highly satisfied at 98.00% and 100.00% for the application.

This research was aimed to study the needs for vocational art craft training of Cooperative professional craft group in Nonthaburi Province. A questionnaire was used to explore the needs for art craft training as the career development with its reliability of 0.86. The samples were 30 members of Cooperative professional craft group in Koh Kret Nonthaburi Province in 2017. The results of the study revealed that most of the samples were married female between 31 and 40 years old. Most of them had bachelor degrees and worked as employees. Concerning their needs for vocational art education in each category the highest demand was the training on tissue boxes made by weaving paper which was accounted for 40 % followed by pottery course for 23.33% towel creation course for 20.00% and the least interested was the course of the mobile produced from remnant of cloth accounted for 16.67 %. Regarding daily products the participants liked to attend the courses of making decoupage boxes and present basket decoration which were accounted for 33.33% followed by the origami keychain and the cushion cover courses for 16.67%. Concerning decoration course miniature garden course drew the highest attention for 40.00% followed by fabric artificial flowers for 26.67% picture frame from paper roll course for 23.33% and the lowest interest was flower vase from remnant of cloth course for 10.00%. As for things used in ceremonies the group had the highest needs for Phan Phum training which was accounted for 33.33% followed by Baisri or rice offering course for 30% Krathong or banana-leaf cup course for 20% and the least interested was souvenirs made of cloth for 16.67 %. The training course lasted for 2or 3 days or 50.00%. The training period was on Saturday and Sunday from 8.00 am to 4.00 pm or 60.00 %. The group could apply knowledge for 100%. Additional suggestions were that extra needed training courses included corn skin flowers paper packaging fabric keychain straw flowers loincloth wreaths and gift wrapping. The training time was from 8.00 am to 4.00 pm of garments is minimal. of the training time is 2 - 3 days or 50.00%. or 60.00% of the time. The additional recommendation was that the courses required for further training were flowers from corn husks. Paper packaging Keyring of fabric Flowers from straws flowers wreaths of loincloth wrapped gifts. The training course is 2 - 3 days or 50.00%. The training period is from Saturday to Sunday from 8.00 am to 4.00 pm or 60.00 percent. Target group can apply knowledge to 100.00%. Additional suggestions showed that the training course required for additional training was corn flakes. Paper packaging Keyring of fabric Flowers from straws flowers wreaths of loincloth wrapped gifts.

The research purposes were aimed to study the demand for Thai scented popped rice packaging to develop Thai scented popped rice products of a handicraft community in Bang Kaew Sub-district Bang Phli District Samutprakarn Province and transfer the obtained knowledge to the interested one and community. The population and samples of the research study on the demand for Thai scented popped rice packaging product development from a handicraft community in Bang Kaew SubdistrictBang Phli District Samutprakarn Province were 50 handicraft workers including 38 womenmostly housewives and 12 men. Most of their professions were labors aged between 31 and 60years old. The samples that were 31-40 years old were accounting for 20 percent 41-50 years oldaccounting for 44 percent and 51-60 years old accounting for 20 percent of the group. The research tools used to collect data was the questionnaire administered to evaluate the satisfaction of the Thai scented popped rice packaging. The results of the study revealed their needs on these following features: the materials used in the production of Thai scented popped rice packaging to have a mixture of paper and plastic accounting for 54 percent and the environmental -friendly packaging accounting for 26 percent. In terms of the packaging size 64 percent of the group agreed with the size of 21.0x29.7 cm (A4) and 36 percent for 14.85x21.0 cm (A5). Concerning the objectives of the use of the Thai scented popped rice products 66 % was used as presents and 34% as souvenirs. In relation to the distributing location 54 percent believed the products should be available in the provincial souvenir shop and pricing should base on the size of Thai scented popped rice packaging: 21.0x29.7 cm. (A4) priced 500-800 Baht accounting for 36% and 14.85x21.0 cm. (A5) priced 200-300 baht or accounting for 30 percent. The majority of the 30 participants were female accounting for 10.00% aged 46-55 years old or 46.67% revealed in the evaluation that their satisfaction regarding the project was at the highest level with the mean of 4.65 or 91.67%.

This study was aimed to explore the needs for vocational art crafts training needs for the senior association in Karnchanaburi. The questionnaire with the reliability of 0.88. was used to explore the needs for the art crafts training for the career development. The samples were 30 people in the senior association in Karnchanaburi. The results showed that most of the samples were 61-71 years old and most had the primary education followed by secondary education. Their former occupations were business owners who were married and some were married and had congenital disorder. It was found that most of the participants wanted to be trained to fold towels into the shape of animals followed by scrap fabric rugs. As for the training period throughout the course most participants required 2-3 day trainings from Monday to Friday 08:00 to 16:00 in order to make money. The second to that was to practice meditation and the third was to use the knowledge acquired in everyday life.