Research project on Factors influencing the performance of support personnel Faculty of Technology Rajamangala University of Technology Phra Nakhon The objective is to study the factors influencing the performance of support personnel. Faculty of Technology Rajamangala University of Technology Phra Nakhon Data collection tools include target audience satisfaction questionnaires. Analyze data using phonological statistics. The study found that Target audience 58 support personnel The Faculty of Technology Rajamangala University of Technology Phra Nakhon Phasat found that the majority of them are females aged 20-40 years. Personnel pay attention to operational factors. Overall there is a high level of satisfaction with the operational environment. Administration Operational progress and compensation and benefits Personnel pay attention to the level of performance. Overall there is a high level of operational satisfaction fairness transparency and operational compliance with the rules and regulations and the aspect of being able to successfully carry out the tasks assigned to them. The field is able to perform the assigned tasks with quality and efficiency. The side is able to perform the task correctly as assigned and the side has an understanding and can determine the guidelines for the operation. The side can perform the work completely and completely as assigned and the side can perform the work quickly and on time to a large extent.

The objectives of this research are: (1) to study the demographic factors that influence decision making in buying home appliances through the Shopee application of generation X (2) to study how the marketing mix such as product price place promotion influences the buying decision of home appliances through Shopee application of generation X. The 400 samples were drawn from 10 districts in Ratchaburi province using the convenient sampling method statistics analysis done under 95 percent confidence interval with significant level 0.05. The results show that: (1) demographic factors like gender age and income affected consumer buying. Education and occupation did not affect the consumers’ buying decisions. (2) Product price place promotion affected the buying decisions of home appliances through the Shopee application of generation X in Ratchaburi province. The Regression Analysis using R2 was applied to determine the relationship between marketing mix and problem recognition information findings alternative assessment consumer decision making and reaction after buying. The R2 are 0.62 0.53 0.59 0.58 and 0.62 respectively. The consumer problem recognition and response after buying are higher in the relationship of R2. In conclusion the consumer buying decisions of home appliances through the Shopee application are related to the marketing mix problem recognition and the reaction after buying.

This research aimed to study the lifestyle behavior of students of Rajamangala University of Technology Phra Nakhon according to the Sufficiency Economy Philosophy. To study the factors influencing the lifestyle behavior of students of Rajamangala University of Technology Phra Nakhon according to the Sufficiency Economy Philosophy. Data collection was conducted between October 2020 and September 2021. It was a survey research using questionnaires. It consists of 4 parts: 1) general information of students which are demographic characteristics 2) knowledge and understanding of the Sufficiency Economy Philosophy 3) lifestyle behavior according to the Sufficiency Economy Philosophy and 4) the students opinions on the adoption of the Sufficiency Economy Philosophy. Sufficiency Economy Philosophy is applied in life. The sample group in the research was students of the University of Technology. The data were analyzed using descriptive statistics for demographic characteristics. The results showed that Demographic data of students of Rajamangala University of Technology Phra Nakhon found that most of them were female aged 20 years studying at the Faculty of Business Administration in the 3rd year. Most of their parents were employed. Family income per month is 20001 – 30000 baht there are expenses per month. (Students only) is 3001 – 6000 baht per month and most students live at home during their studies. in the field of knowledge Understanding of Sufficiency Economy Philosophy Student at Rajamangala University of Technology Phra Nakhon most have knowledge Understanding of Sufficiency Economy Philosophy knowledge level is moderate and when classified according to demographic data show that Students of Rajamangala University of Technology Phra Nakhon with different demographic data knowledge and understanding of sufficiency economy philosophy Life behaviors according to the Sufficiency Economy Philosophy of students of Rajamangala University of Technology Phra Nakhon overall and in each aspect at a high level They can be sorted in descending order of average as follows: Moral conditions reasonableness good immunity moderation and knowledge conditions respectively.

The objectives of this research were to study the personal and environment and investment experiences factors influencing decision making to invest in the provident funds of The Office of the Rubber Replanting Aid Fund’s Staffs. The sample consisted of 341 persons from Rubber Replanting Aid Fund’s staffs at Bangkok office (central region). The research instrument was a questionnaire and using the descriptive statistic such as mean percentage standard deviation to analyze the data and Exploratory Factor Analysis : EFA and Binary Logistic Regression Analysis to test the hypothesis. The results of the study found that sex age the knowledge and investment experiences the risks of investment the economy the politics differences influencing the decision making to invest in the provident funds of The Office of the Rubber Replanting Aid Fund’s Staffs at statistically 0.05 significant level.

The objectives of the research were; 1) to Study the level of competitive advantage and 2) the factors that its influences through the competitive advantage. The population and sample group used in this research were an executive director owner manager general manager and the chief accountant and finance of 3-5 star hotels and resorts in Phuket by using questionnaire (IOC tested) the construct validity and reliability for 89 complete questionnaire that it was responded rate 23.18. The results of this investigation were as follows: 1) An efficiency of using asset to make a profit; Impact of competitive environment was found that the negative result in significant level at (α˂0.10). 2) Customer loyalty for products and services was found that the positive influencing factors such as good corporate governance at (α˂0.01); strategic management efficiency at (α˂0.01); and Internal controls effective following COSO at (α˂0.10) respectively. 3) Reputation of the business was found that the Positive influencing factors such as Internal controls effective following COSO (α ˂ 0.01); Good corporate governance and Strategic management efficiency at (α ˂ 0.05). and 4) Value of assets that value added to business was found that the positive influencing factors as well as Strategic management efficiency; Internal controls effective following COSO respectively in statistically significant level at (α ˂ 0.01). While the technology and innovation (α˂0.05) and good corporate governance positive that made the influences beyond the positive regression in statistically significant level at (α ˂ 0.10) respectively. Keywords : Competitive Advantage; Internal Controls Effective following COSO; Strategic Management Efficiency; Impacet of Competitive Environment; Good Corporate Governance; and Technology and Innovation