The objectives of this study and product development of Thai Song Dam fabric womens bags were to study the cultural identity of the Thai Song Dam people to develop womens bags made from Thai Song Dam fabric and to study the satisfaction with the development of Thai Song Dam women bags products. The research instruments were an interview and a questionnaire for 80 women who were interested in Thai Song Dam fabric bags. The data were analyzed using a statistical package program such as frequency percentage mean and standard deviation. The results of the study on cultural identity of the Thai Song Dam people found that the dresses and souvenir products of the Thai Song Dam people have the most unique patterns to decorate the fabric which is embroidered with Piao flowers pattern. As for the development of bags made from Thai Song Dam fabric it was found that Thai Song Dam women’s bag are not produced. The researcher therefore studied by applying the patterns of womens bags that are popular today and applying the embroidered with Piao flowers patterns that are the identity of the Thai Song Dam people. As for the satisfaction towards the product development of Thai Song Dam womens bags it was found that overall product development satisfaction was at the highest level (x = 4.75 S.D. = 0.90). The overall satisfaction in sewing products was at the highest level (x = 4.64 S.D. = 0.39) and the overall bag product satisfaction was also at the highest level (x = 4.88 S.D. =0.32).

The purposes of this research were 1) to study the individual factors of Thai women on making decisions about purchasing Thai-style embroidered textiles in the Bangkok area 2) to study the marketing mix factors which have an effect on their decision making 3) to study the decision making of the women 4) to study the relation between marketing mix factors and the women’s decision making and 5) to compare the level of decision making on purchasing of Thai-style embroidered textiles by considering the individual factors. The sample consisted of 400 women who purchased Thai-style embroidered textiles in Laksi Phra Nakorn Phaya Thai and Chatuchak districts. The employed research instruments were a questionnaire. The statistical methods used in analyzing the data were frequency percentage mean standard deviation Pearson Product Moment Correlation and One-Way ANOVA. The results showed that: 1) The main target group was women who were aged between 41 and 50 years single and have bachelor degrees. They were government or state enterprise officers who have an income from 25001 to 35000 baht per month. 2) The target group prioritized marketing mix factors at a high level; the product factor was at the highest average followed by the price factor. The lowest average was the staff factor. 3) The decision making considered several factors; the pattern of Thai-style embroidered textiles had the highest average followed by influencers. The lowest average was the buying frequency. 4) The marketing mix factors (product price channel promotion staff place of selling and service) were correlated with the decision making factor with a significance at the .05 level. And 5) the comparison of individual factors that affect decision making showed that status and average income per month were different while other factors were the same with significance at the .05

The objectives of the Development of Thai Song Dum Fabric Pattern by Computerized Embroidery Machine for Living Room Products are as follows 1) to develop Thai Song Dum fabric pattern with computer machine for living room products and 2) to study the satisfaction of consumers towards the pattern of Thai Song Dum fabric with computerized machines for living room products. The sample group consumers who visit Bang Luang Market Thung Bua Daeng Floating Market and Lam Phaya Floating Market by using 50 consumers in each market including 150 consumers in 3 markets used to analyze data such as mean percentage standard deviation and analyzed the data by using computer software. The results of the research showed that most consumers were satisfied with the overall picture at a high level. The satisfaction of consumers Bang Luang market the first is the living room product the Dok Priew pattern with an average of 4.47. The Dok Chan Lom pattern has an average of 4.40 and the Dok Bua pattern has an average of 4.37. The consumer satisfaction Thung Bua Daeng floating market. The first is the Dok Bua patterned living room product has an average value of 4.56. The Dok Chan Lom pattern is 4.50 and the Dok Priew pattern has an average of 4.44. The consumers satisfaction Lam Phaya floating market is the Dok Priew has an average of 4.49 the Dok Chan Lom pattern is 4.48 and the Dok Bua pattern is 4.37.

This project was to design and development of Satin Silk for applying innovative Thai fabric with Jacquard (JACQUARD). This purposed to study and develop of satin silk pattern with Jacquard (JACQUARD) to be effective. There are 4 steps as follows:1) Study the traditional satin silk production process by database study pattern color and pattern including the satin silk woven process that was related during of time to complicate satin silk woven process 2) Apply the data and design the satin silk pattern on the computer program (CROSS STITICH) 3) Transfer the knowledge extend the folk wisdom and publicize the usage of satin silk woven method that applied by Jacquard (JACQUARD to the group of satin silk community enterprise at Ban Phon Phon subdistrict Kham Muang Kalasin District Kalasin province to promote and preserve satin silk indigenous fabric 4) produced the serpent striped of satin silk woven that called two color of satin silk that had consisted the main pattern separated striped pattern and fringed bouquet pattern. The study found that satin silk woven by Jacquard (JACQUARD) can reduce problems in various areas. There were 1) Reduce the manual labor raised the heddle that usually used 3 persons including the weaver to raise it while the Jacquard (JACQUARD) could controlled the heddle by only one person 2) Reduce the time to weave less 3-5 times when compared to the length of fabric with a width equal. 3) Reduce the woven process problem could be continuously and could be changed woven pattern quickly without to go up the heddle or collected by applying Thai fabric with the innovative Jacquard (JACQUARD). It made to reduce some work could be woven special satin silk pattern and conserve traditional pattern to result in satisfaction of the consumer group to gain popularity expand the market add new consumer groups and brought the fabric to top in costume and apparel accessories textile product.

This project were study to Nakhon Si Thammarat embossed pattern to conserve the usage of endure Thai fabric with Jacquard. The purpose of this project were to develop Nakhon Si Thammarat embossed pattern by computer program and to be woven with Jacquard ( JACQUARD) . The extent were the pattern from a woven traditional fabric with loom from Ban Noen Thammang Arts & Crafts Center at Ban Noen Thammang Mae Chao Yuhau Sub district Chian Yai District Nakhon Si Thammarat Province. This project was the qualitative. It used blend method to achieve the objective the study of traditional pattern process and the pattern was designed by a computer program (STITCH) to be able to applied to the Jacquard in order to preserve and promote the innovative usage Thai pattern design that enhanced the ability to weave faster more convenient and using only one weaver that faster than weaving with loom that had many instruction many persons and a lot of time when wove it. This would yield less. Weaving with Jacquard (JACQUARD) was woven to be more productive to be market more to reach more consumers which was conserved to be sustainable for Thai fabric. The result of study Nakhon Si Thammarat embossed pattern and Jacquard process (JACQUARD) to study Mimusops pattern 2 layers cone shaped and brought the design to come down the computer ( STITCH) by studying the patterns and characteristics of the Nakhon Si Thammarat embossed pattern to out graphs and tables were used to make cards. Then brought it to use with Jacquard. It could reduce problems in various areas that were 1. Reduced manual labour in raising heddle that took 3 people held it including weaver while Jacquard (JACQUARD) rose by heddle only one weaver. 2. Reduced time to decrease. 3. Reduce the weaving process with Jacquard ( JACQUARD) . It could be woven continuously and woven patterns could change quickly without raising the heddle or collecting again. The patterns could still preserve the original design to create the Nakhon Si Thammarat embossed pattern were beautifuleye-catching and outstanding including the Nakhon Si Thammarat embossed pattern design by computer program (STITCH) to 120 heddles and could design complex easier. All things that mentioned to help the weavers to more earn income. Consumers increasingly recognized that were the dissemination of Nakhon Si Thammarat embossed pattern to have more use and considered a sustainable conservation of this fabric.