This research 1] is to study the identity of Nora cultural art for developing the product values and promoting the products to international level and 2] to synthesize and develop the prototype pattern of the products by studying the material relationship between handicraft context and community and Nora cultural art. The research tools are questionnaire observation survey and focus group interview of total 150 people and conducting satisfaction surveys of 420 people such as people in Klong-Dan community tourists specialists and designers before designing the draft pattern by 1] evaluating purchasing factors of souvenir from Klong-Dan community identity in Songkhla province and 2] satisfaction level of graphic pattern and summarize using percentage and standard deviation as follow; The study has founded that 1] the most popular handicraft among tourists is the products from sedge (Krajood) weaving. The weaving processing principally concerns utility which can be made into cloths and costume products. The natural processing from sedge (Krajood) together with Nora cultural identity will made it well known among tourists in appearances colorful dressing from other materials mixing design and 2] the character of the pattern on the products from the satisfaction survey shows that the design of the pattern Nora-6 has total average of 4.25 the detail of graphic design has total average of 4.33 (SD =0.77) the pantone using in the handicraft has total average of 4.25 (SD=0.77) the handicraft detail has total average of 4.27 (SD = 0.74) the relationship and the importance of mind has total average of 4.25 (SD = 0.71) the product having symbols indicating communication elements has total average of 4.21 (SD = 0.76) and the pattern suitability has total average of 4.18 (SD = 0.72). The result of the pattern development will be another identity storytelling and the social context in the present together with the development of the local product could continue to commercial world

This research was to study the current condition of Sunthorn Phus Nirat literature. especially Nirat Mueang Phet in Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province to study the interest of Thai tourists traveling to Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province and to study the guidelines for the use of literature for the benefit of tourism by asking from village scholars community leaders and people in Khlong Krachaeng Sub-District Mueang District Phetchaburi Province. This research is a mixed research which is a quantitative research and qualitative research. The period of data collection is from October 2021 - September 2022 with the population traveling to travel within the Khlong Krachaeng community. Muang District Phetchaburi Province and use the online questionnaire that passed the confidence test. is a tool for collecting 400 sets of data then the questionnaires were analyzed by the Statistical Package for the Social Sciences package (SPSS). The results showed that Demographic data of the respondents found that most of the respondents were female aged 20-30 years single status bachelors degree. General Contractor The average monthly income is 10001 - 15000 baht. Most of them analyze the interest in tourism in Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province emphasizing 1) architecture and ancient sites in Khlong Krachaeng community 2) various palaces such as Ban Puen Palace Phra Nakhon Khiri ( Khao Wang) 3) Lifestyle of people in Khlong Krachaeng community 4) Traditions and culture in Khlong Krachaeng community 5) Natural beauty such as Tham Khao Luang Tham Chan Ton 6) Source of sweets and souvenirs in the community Khlong Krachaeng 7) Source of local products and souvenirs in Khlong Krachaeng community 8) Various art works such as wood carvings stucco work murals and was most interested in the promotion and conservation of Nirat Muang Phet literature in Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province. To provide knowledge in the field of Nirat Muang Phet literature It will increase the interest of tourists who come to travel in the community more. And there should be a public relations event about Nirat Muang Phet literature on important days within the community in order to use Nirat Mueang Phet in the development of cultural tourism in Khlong Krachaeng Sub-District Mueang District Phetchaburi Province.

This study Development of cultural tourism routes in Phetchaburi Municipality have a purpose to study the basic information on the development of community tourism routes and to create cultural tourism routes in Phetchaburi municipality. The research employed a qualitative research The key informant groups are community leaders academics village philosophers community staff. The research tool was an open-ended questionnaire for in-depth interviews and a focus group. The results of the research revealed that the area in Phetchaburi municipality is a complete cultural base area. There are cultural attractions that are interesting including religious sites ancient sites traditions lifestyles. The cultural tourism route in Phetchaburi Municipality is one-day trip and 2 day trip.

Research on Creativity media promotion of cultural tourism. Traditional KUM-FAH Thai culture. Lopburi. The objectives of the research are as follows 1) For education and public relations media promoting cultural tourism Kam Fah tradition inherited Thai Phuan culture Lopburi 2) In order to develop the design and production of the public relations media model to promote cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi 3) In order to assess the satisfaction of the public relations media promoting cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi Method Will use quantitative and qualitative study together With research Gathering data from relevant documents textbooks and researches both academic and semi-academic. Before being introduced into the design and development process of new forms of public relations and packaging media Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data Is analyzed. A descriptive essay was also presented The research found that 1) The result of the satisfaction assessment of the new packaging for the target group The satisfaction is at the highest level with an average of 4.56 divided into 2 areas which are the structure design of the packaging The most satisfied with item 1 is the form of packaging structure Overall is suitable for the product. At the highest level with an average of 4.64 and packaging graphic design. The most satisfied with item 1 and no. 5 is a beautiful relaxing eye-catching style and packaging. The media / or identity of the Thai Phuan ethnicity can be used very well. At the highest level with an average of 4.80 2) The result of satisfaction evaluation of the new public relations media of the target group The overall satisfaction is at the highest level with an average of 4.36. The results from the sub-topics of the target group found that the target group has given attention / satisfaction with the public relations medianumber 1 is that they are satisfied with the form of New media releases as a whole The satisfaction was at the highest level with an average of 4.65

The purposes of this study were 1) Study the participation of the community in tourism development. 2)To know the problems and obstacles in community participation in tourism development. 3)Guidelines for the development of community participation in tourism management Cultural Tourism Community of Old Town by the Phetchaburi River. The instruments used of the study was in-depth interviews with key informants 12 people. The research findings were as follows: Cultural Tourism Community of Old Town by the Phetchaburi River participate in decision making operation benefit and participate in the evaluation of tourism management. Problems and obstacles to community participation: downtime in sync disagreement participation. Guidelines for the development of community participation in tourism management: community participation give precedence to the people in the community emphasis on working according to plan know how to solve problems for development.