จำนวน Repository ( 21 )
การพัฒนารูปแบบผลิตภัณฑ์และบรรจุภัณฑ์เครื่องหอมไทยจากข้าวตอก กลุ่มวิสาหกิจชุมชน หัตถกรรมเครื่องหอมข้าวตอกร่ำ ตำบลบางแก้ว อำเภอบางพลี จังหวัดสมุทรปราการ
The research purposes were aimed to study the demand for Thai scented popped rice packaging to develop Thai scented popped rice products of a handicraft community in Bang Kaew Sub-district Bang Phli District Samutprakarn Province and transfer the obtained knowledge to the interested one and community. The population and samples of the research study on the demand for Thai scented popped rice packaging product development from a handicraft community in Bang Kaew SubdistrictBang Phli District Samutprakarn Province were 50 handicraft workers including 38 womenmostly housewives and 12 men. Most of their professions were labors aged between 31 and 60years old. The samples that were 31-40 years old were accounting for 20 percent 41-50 years oldaccounting for 44 percent and 51-60 years old accounting for 20 percent of the group. The research tools used to collect data was the questionnaire administered to evaluate the satisfaction of the Thai scented popped rice packaging. The results of the study revealed their needs on these following features: the materials used in the production of Thai scented popped rice packaging to have a mixture of paper and plastic accounting for 54 percent and the environmental -friendly packaging accounting for 26 percent. In terms of the packaging size 64 percent of the group agreed with the size of 21.0x29.7 cm (A4) and 36 percent for 14.85x21.0 cm (A5). Concerning the objectives of the use of the Thai scented popped rice products 66 % was used as presents and 34% as souvenirs. In relation to the distributing location 54 percent believed the products should be available in the provincial souvenir shop and pricing should base on the size of Thai scented popped rice packaging: 21.0x29.7 cm. (A4) priced 500-800 Baht accounting for 36% and 14.85x21.0 cm. (A5) priced 200-300 baht or accounting for 30 percent. The majority of the 30 participants were female accounting for 10.00% aged 46-55 years old or 46.67% revealed in the evaluation that their satisfaction regarding the project was at the highest level with the mean of 4.65 or 91.67%.
การศึกษารูปแบบงานหัตถกรรมลุ่มน้ำโขง สู่การพัฒนารูปแบบผลิตภัณฑ์ใหม่เพื่อเพิ่มมูลค่าในเชิงพาณิชย์
This research is a study of the Mekong Basin Craft. To develop new product models to increase commercial value. Study on handicrafts and the Mekong River Basin. To bring identity to the design of decorative products. Combined with the use of contemporary Thai art to help design to enhance the product. The study of home decor from the Mekong River Identity Model from Interviews with Design Experts Conclusion on the production and design of the model that the researcher has given the expert to determine whether it is appropriate. Researchers have adapted the style of home decoration. The manufacturer can actually model. A questionnaire on the style of home decoration 100 people which results as follows. Functional front Average 4.6 was the most comfortable. Average safety was 4.75. The average design was 4.7. Overall satisfaction was at the highest level.
การพัฒนาผลิตภัณฑ์ หัตถกรรมไม้ไผ่ขดลวดลายล้านนา ด้วยเทคนิคเดคูพาจ ชุมชนบ้านร้องดอนชัย อำเภอสารภี จังหวัดเชียงใหม่
“The Development of Decoupaged Lanna Pattern Bamboo Curl Folk Craft by Ban Rong Don Chai Community in Sarapee Chiang Mai of Thailand” research project’s objectives are 1) To design Thai Lanna pattern for decorates the decoupaged bamboo curl folk craft 2) To survey the decoupaged bamboo curl folk craft customers satisfaction 3) To provide the knowledge and technology on Decoupaged Lanna Bamboo Curl Folk developing The research instrument is a target satisfaction survey which has been analyzed on descriptive statistics . Studied and designed unique Lanna patterns from 3 important religious places of Chiang Mai- Wat Pra Singha Woramahawihan Wat Duang Dee and Wat Chedi Luang which has their own different outstanding Lanna art. 1) Splendid stucco art from Wat Pra Singha Woramahawihan 2) Finely wood carving art from Wat Duang Dee 3) Brilliant Lacquer and gold leaves art from Wat Chedi Luang Woramahawihan Their outstanding Lanna art has inspired a new design which has developed to use for decorating the Lanna bamboo curl folk craft such as home decor souvenirs and home utensils. 25 targets of the satisfaction survey have been impressed on “The Development of Decoupaged Lanna Pattern Bamboo Curl Folk Craft by Ban Rong Don Chai Community in Sarapee Chiang Mai of Thailand” research project. Considering on each field- subject curriculum design expert materials facilities value and utility got the highest impressions scores. The overall averages also shows that every fields got the impression score on ‘most satisfied’
ปัจจัยที่มีผลต่อพฤติกรรมการเลือกซื้อสินค้าด้านหัตถกรรมของนักท่องเที่ยวในตลาดน้ำ จังหวัดสมุทรสงคราม
The purpose of this research are to : 1) Study personal factors of tourists 2) study purchasing behavior on handcraft products of tourist 3) Study the marketing mix factors used to make a purchase decision 4) Find the relationship between personal factors and purchasing behavior 5) Comparison of the importance of marketing mixfactors used in decision making to buy handicraft products in Samut Songkhram Floating Market. The samples were 400 Thai tourists who came to visit and purchase handicraft products in Samut Songkhram Floating Market. The instruments used included: Statistical questionnaire used in data analysis viz frequency percentage mean standard deviation Pearson Chisquare t-test and ANOVA. Statistical analysis by used computer program. The finding reveal that 1) Most of the tourists are females aged 21 to 25 years old. They have a bachelors degree and most of them are students with monthly average income less than 10000 baht 2) The tourists have behavior of purchasing for handicrafts first is a metal product. The purpose or the reason to decide to buy the product is to use it yourself to purchase a product once a month. Most tourists decide to purchase immediately when they see the product. The average price is approximately 51 - 100 Baht. Tourists decide to purchase by themselves. 3) Tourists focus on the marketing mix factors used to make a purchase at the highest level and when considering each side found that there are 3levels at the highest level. Sort by descending from the average is product marketing and pricing. Tourists focus on distribution at a high level. 4) Relationship between personal factors and purchasing behavior on handicraft products of tourist Samut Songkhram Floating Market found that gender age education level occupation and monthly income were correlated with the purchas in g behavior of tourists in Samut Songkhram Floating Market at the level of 0.5. and 5) Comparison of the importance of marketing m ix factors used in decision making to buy handicraft products in Samut Songkhram Floating Market found thatgender educational levels and occupations of the tourists are important to the marketing mix used in the decision to buy handicraft products in Floating Market Samut Songkhram Province is different. The age and average income per month of different tourists are important to the marketing mix used in the decision to buy handicraft products in Floating Market Samut Songkhram Province is not different at the level of 0.05.
การใช้ประโยชน์วัสดุจากหญ้าแฝกกับการออกแบบผลิตภัณฑ์จากภูมิปัญญา หัตถกรรมท้องถิ่นภาคกลางสู่แนวคิดเศรษฐกิจสร้างสรรค์
This research studies the wisdom crafts in Central using vetiver grass is the main material designed by researchers studied weaving in combination with cutting new product development which can take as a model to develop products accordingly. the project is the initiative of his Majesty the King. The study forms the products from grass found from interviews with design professionals. Concluded in the production and design of the model the researchers examined the experts as appropriate. The researcher has taken the form of furniture decorative home modifications. Manufacturers can actually formed. Survey forms about home furnishing 30 which follows. The front living An average of 4.6 more convenience average of 4.6 more security average is 4.75 the design average of 4.7 more overall satisfaction is at the highest level