The research team had thought of studying the properties of natural fermented Maieng extract as an important antioxidant substance in cosmetics. to transfer to the Sakadee community Nan Province. The research had started at the development of a natural fermentation process studied the extraction process yielding important substances from natural Miang fermentation and evaluated the antimicrobial activity and anti-oxidation of bioactive extracts. The outcome studies were transferred including the extraction process of bioactive compounds and formulations in skin cream cosmetics. It was demonstrated that natural fermentation by adding clean disinfected water or fermentation with a stock of Lactic acid bacteria isolated from Miang fermented water in anaerobic conditions for 2 weeks the efficiency and characteristics of fermentation were not significantly different. In the process of extracting bioactive substances with ethanol by soaking the extracts with water and virgin coconut oil with the maceration method at room temperature and shaking in 80% ethanol for 3 hours resulted in a high content of antioxidant properties. In addition the developed approach influenced the characteristics of fermented Miang meat well accepted by the users. This fermented Miang extract was acceptably used to make fermented Miang products for further sale. With the potential of Miang fermented extract in antimicrobial activity therefore the extract has been made a face cream product and tested for user acceptance. From preliminary testing it was found that the facial product with the fermented Miang extract to be satisfactory and did not cause allergic reactions. It had the ability to reduce wrinkles could clear face and transferred to the community focusing on the needs of users in the community. The community could make such face cream products and processed the commercial Miang extract cream that are acceptable to general consumers.

The research team aimed to develop the cracking and extracting processes for Ganoderma lucidum (Red Lingzhi) spores and transfer the technology in the form of soap bar and liquid products together with the cracking and extraction process to the community at Farm Haid Klang Ban in Pathumthani Province. From the study since higher more bioactive compounds found in the aforementioned Ganoderma (Lingzhi) spore extracts over its basidiospore itself the optimized breaking and extraction procedure were composed of freezing at -20oC for 2 days bead beating for 5 minutes and then spore fermented with Lactobacillus spp. at room temperature for 24 hours. The processes could provide more than 65 percentages of the spore fracture efficiency and obtain more active substances such as polysaccharides and triterpenoids Moreover the spore extraction process was required by shaking in ethanol dissolved in distilled water at the ratio 80:20 for 2 hours. The obtained bioactive Lingzhi spore extracts as one active ingredient was added into the saponification process to make soap bar and liquid product. It was found that the soap products could create satisfaction and good feedback from high-level consumers of the farm community in Pathumthani Province. The research should therefore be successfully applied in the form of commercial red lingzhi extract soap in the manner of integration of science and community with knowledge of efficient Red Lingzhi spore cultivation and separation. It can help the development of community enterprises can bring up sustainable economic development in the country in the future.

Consumer Rights in Herbal Cosmetics under online Shopping aimed for study 1) demographic factors 2) electronic marketing strategies 3) consumer right that affected to online buying of herbal cosmetics. Samples were drawn from Bangkok metropolitan followed Taro Yamanae (1967) formular with 386 samplings from 5666264 population. This research performed under survey method collecting and analyzing using statistical program with frequency percentage mean. Analytical relation of its data using T-tests one-way ANAVA correlation Spearman rho’s test with 0.05 significant level and 95 percent confidence interval. The results are 1) demographic factors are such as gender age occupation and income affected to online buying of herbal cosmetics 2) electronics marketing factors are such as; services sales promotion privacy affect to online buying of herbal cosmetics in moderate level while product price place marketing promotion security community status sales promotion affect to online buying in low and lower level. The over pricing reading review before buying and standard product certified do not affect to online buying herbal cosmetics 3) consumer right in the right to receive precise news the right to be safe the right to be compensate affect to buying in moderate level while the right of freedom in choosing product affect to buying in low level of buying of herbal cosmetics.

The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic product via beauty blogger. The methodology through questionnaire is a primary and qualitative research methodology through in-depth interview is supportive. The data is collected from 400 samples whose age are more than 18 years old and 9 key informants from 5 areas. The research found that the demographic majority of respondents are female aged between 18-30 years old Bachelor’s degree and single. Their monthly income are less than 10000 baht. The evaluation of alternative selection post-evaluation problem recognition and information gathering mostly affect the buying decision respectively. The research also reveals that occupation affects the buying decisions especially business owners because of either their higher income of their beauty concern.

The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.