This research aims to study causal factors affecting the performance of the Thai fruit wholesaling. The objectives were to 1) study the level of focus on entrepreneurial orientation value creation service innovation and business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province 2) to create and test the structural equation model of the entrepreneurial orientation value creation service innovation and business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province 3) to study the direct effect and indirect effect of entrepreneurial orientation value creation and service innovation influencing the business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province. The sample group used in this research consisted of 600 Thai fruit wholesalers in Talaad Thai Khlong Nueng Subdistrict Khlong Luang District Pathum Thani Province. The instrument used for the data collection was a questionnaire using accidental sampling. Descriptive statistics such as frequency percentage mean standard deviation and inferential statistics such as correlation coefficient (r) and structural equation model (SEM) were used to evaluate the data. The research results revealed that the elements of the entrepreneurial orientation factors value creation service innovation and business performance were on average at the highest level. When testing the relationship between every element in the entrepreneurial orientation factor value creation service innovation and the business performance were found to have a statistically significant relationship. In the analysis of the structural equation model (SEM) it was found that service innovation was directly influenced by entrepreneurial orientation with a statistical significance of 0.01 with a coefficient of 0.877 and 77 percent of causal variables were predicted. The business performance was directly influenced by an entrepreneurial orientation value creation and service innovation with 0.92 -0.49 and 0.49 respectively indirectly influenced by entrepreneurial orientation with -0.064. The highest total effect on entrepreneurial orientation was 0.880. The entrepreneurial orientation and service innovation had a significant impact on business performance at 0.01 and had predictive coefficients of 78% and 85% respectively.

This research aims to study the influences of sustainability management of environmental social and governance on sustainable corporate finance of the listed companies in the Stock Exchange of Thailand including 1) the listed companies which have been selected to continuously get the Thailand Sustainability Investment award all of 29 companies and 2) the listed companies which have been selected to discontinuously get the Thailand Sustainability Investment award all of 17 companies for 6 years from 2015 to 2018. This research is the mixed method research in both the Quantitative Research by using Descriptive Statistic Analysis Comparison of means Analysis Correlation Coefficient Analysis and Panel Data Regression Analysis with Hausman Test and the Qualitative Research by in-depth interview with 5 persons of the management of the Thailand Sustainability Investment awarded companies. The research results revealed that in continued Thailand Sustainability Investment awarded companies the sustainability management of Environmental has negatively statistically significantly influenced the sustainable corporate finance by making Debt to Assets (DAR) to decrease and positively statistically significantly influenced it by making Market Value (TBQ) Return on Equity (ROE) and Return on Assets (ROA) to increase. In discontinued Thailand Sustainability Investment awarded companies it found that the sustainability management of Social has negatively statistically significantly influenced sustainable finance by making Debt to Assets (DAR) to decrease and the sustainability management of governance has positively statistically significantly influenced sustainable corporate finance by making Market Value (TBQ) Return on Assets (ROA) and Return on Equity (ROE) to increase.

The research objective was to study social responsibility corporate governance mechanisms and audit quality that affect the operations of companies listed on the Stock Exchange of Thailand. The population used in this study was 76 companies listed on the Stock Exchange of Thailand. The annual financial data was from year 2016 to 2020. The data were analyzed using descriptive statistics such as mean standard deviation percentage and inferential statistics such as correlation analysis (Pearsons Correlation Coefficient) and Multiple Regression Analysis. The study found that the social responsibility on consumer responsibility (PRCI) was positively correlated with market share (MS). Environmental stewardship (EN) was positively correlated with Return on Assets (ROA) and company value (NVP). Innovative and outreach (CSRI) is negatively correlated with Return on Assets (ROA) and company value (NVP). Community or social development (CID) was negatively correlated with Return on Assets (ROA) and company value (NVP). Fair operation (SFOP) was negatively correlated with market share (MS). Anti-corruption (AC) was negatively correlated with market share (MS). Institutional investor shareholding (IS) was positively correlated with Return on Assets (ROA). Number of meetings (NBM) was negatively correlated with Return on Assets (ROA) and market share (MS). Institutional investor shareholding (IS) was negatively correlated with company value (NVP). Audit firm size (size) was positively correlated with Return on Assets (ROA) and company value (NVP) but negatively correlated with market share (MS). Compensation paid by auditors to LN clients (compensation) was positively correlated with company value (NVP).

The objectives of this study were 1) to Produce augmented reality technology book for teaching Thai proverbs for grade 5 2) to compare the achievement before and after studying the augmented reality technology book for teaching Thai proverbs for grade 5 Grade 5 and 3) to study the satisfaction of books on augmented reality technology for teaching Thai proverbs for grade 5 using 2 sample groups 1) a group of experts to assess satisfaction amount 3 people who are teachers in Thai language courses; 2) a group of 40 primary education students in Puk Chit School 5 obtained by a simple random method by using questionnaires to collect data The statistics used to analyze the data were frequency percentage mean and standard deviation. The results of the study found that Augmented reality technology book for teaching Thai proverbs for grade 5 overall satisfaction was at a high level (𝒙̅=4.10 SD=0.56) and the experimenters used augmented reality technology book media for teaching. Thai proverb for grade 5 the average academic achievement after school is higher than before (𝒙̅=3.96)

The objectives of this study and product development of Thai Song Dam fabric womens bags were to study the cultural identity of the Thai Song Dam people to develop womens bags made from Thai Song Dam fabric and to study the satisfaction with the development of Thai Song Dam women bags products. The research instruments were an interview and a questionnaire for 80 women who were interested in Thai Song Dam fabric bags. The data were analyzed using a statistical package program such as frequency percentage mean and standard deviation. The results of the study on cultural identity of the Thai Song Dam people found that the dresses and souvenir products of the Thai Song Dam people have the most unique patterns to decorate the fabric which is embroidered with Piao flowers pattern. As for the development of bags made from Thai Song Dam fabric it was found that Thai Song Dam women’s bag are not produced. The researcher therefore studied by applying the patterns of womens bags that are popular today and applying the embroidered with Piao flowers patterns that are the identity of the Thai Song Dam people. As for the satisfaction towards the product development of Thai Song Dam womens bags it was found that overall product development satisfaction was at the highest level (x = 4.75 S.D. = 0.90). The overall satisfaction in sewing products was at the highest level (x = 4.64 S.D. = 0.39) and the overall bag product satisfaction was also at the highest level (x = 4.88 S.D. =0.32).