This research applied the qualitative research methodology which used in‐depth interviews. A purposive sampling was selected to find 40 people who related to the activities. The results of the research are as follows: 1. Students who organized the freshmen welcoming activities did not have a risk assessment plan. They had only simple action plan. There were not only freshmen welcoming activities but also welcoming activities for sophomore entering to their majors. Senior students only from the Technology in radio and television program (RT) appeared to have SOTUS system behind. 2. The freshmen academic year 2020 wanted to participate in the activities because they want to make friends and want to be familiar with senior friends. Freshmen also wanted sophomore guide them about their studies and university lives. Freshmen understood their rights and knew how to protect themselves from uncreative activities. They thought that appropriate activities such as faculty sports career guidance activities recreational activities singing and games. 3. Faculty members staffs of the Faculty of Mass Communication Technology andoutsiders expected that the creative model for freshmen welcoming activities should organize sport games recreational activities. Professional activities should be benefit to the communities and public service activities should build good image of the profession.

The purpose of this research were 1) to study the behavior of using the LINE application 2) to study the level of perceived features of the LINE application attitudes and social influence on the use of the LINE application the use of LINE application for learning communication and 3) to analysis of factors related to utilization of Line application for students’ learning communication of Rajamangala University of Technology Phra Nakhon. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 380 students of Rajamangala University of Technology Phra Nakhon. Descriptive and inference statistics were used; arithmetic mean standard deviation and pearson correlation. The finding found that the most of the students’ use of LINE application had more than 5 years of experience the purpose of using it to chat with friends in the class the average duration of use each time less than 30 minutes the number of applications on average 6-10 times a day and mostly used on smartphones. The students expressed their views of the perceived factors of LINE application attitude social influence on the use of LINE and the use of LINE for the communication of students’ learning at a high level. All three factors were related to utilization of Line application for students’ learning communication in the medium level and they were in the same direction.

The purposes of the research were (1) to study CAT Telecom Public Company Limited (CAT) staffs perception of organizational communication (2) to study CAT staffs’ efficiency of organizational communication (3) to study the comparison of the differences on personal aspect and efficiency of organizational communication (4) to study perception of organizational communication related to efficiency of organizational communication. The sample group was 380 samples who were CAT staffs all over the country. The questionnaires were distributed to the selected respondents in order to collect data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test One-way analysis of variance and Pearson product moment correlation coefficient. The results indicated the majority of female respondents for 60.26 percent. The bachelor’s degree or equivalence comprised 48.95 percent. There were experience group from 6-10 years was 28.68 percent and 70.26 percent of work in central location. The CAT staffs’ perception of organizational communication was in high level (xˉ=3.79). Considering each aspect found that all aspect were in high level included receiving message aspect (xˉ=3.80) interesting in message (xˉ=3.63) ability to remember the message (xˉ=3.71) and credibility of message (xˉ=3.99). The overview of efficiency of organizational communication of CAT was in high level (xˉ=3.70). Considering each aspect found that all aspect were in high level included sender (xˉ=3.72) message (xˉ=3.72) channel (xˉ=3.64) and receiver (xˉ=3.74). The result of the hypothesis found that: Personal aspect was the difference on education experience and work location had different efficiency of organizational communication with statistical significance at level .05 while different gender showed no differences of the efficiency of organizational communication. The perception of organizational communication was unrelated to the efficiency of organizational communication. xˉ=3.72) message (xˉ=3.72) channel (xˉ=3.64) and receiver (xˉ=3.74).

The objectives of the study were to develop online article submission system of the Journal of Mass Communication Technology RMUTP and assess the appropriateness of then online article submission system of the Journal of Mass Communication Technology RMUTP. The program used to develop online article submission system using WordPress. The data was collected from a sample of 30 users who was evaluation the system. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: online article submission system of the Journal of Mass Communication Technology RMUTP was appropriate at a high level.

Thailand is one of the few countries in the world that provides the whole value chain of the textile industry with over 4700 local textile producers and 800000 to one million workers making this industry the second-most important employment sector. In 2016 the industry’s export revenue was valued at almost USD 7 billion contributing to over 3% of total exports. The Association of Southeast Asian Nations (ASEAN) is the biggest international market for Thailand clothing export (23%) and expected to become the worlds fourth largest market by 2030. However Thai cloth entrepreneurs are facing major problems that demand attention including labour costs new design and product development and in particular online marketing. The Thai fashion and textile industries should define a clear strategic move through integrating textile with fashion with a view “toward sustainable creative industries with strong soft power”. The purpose of this study is to analyse competitiveness of Thai cloth entrepreneurs in relation to online management and integrated marketing communications (IMC) in the ASEAN market. The research instrument involves a descriptive cross-sectional mixed-method study in Thailand. For quantitative data 60 cloth entrepreneurs are invited to complete a questionnaire before and after our “online management and IMC” training programme and a qualitative in-depth interview study is conducted with 10 cloth entrepreneurs. The 2017 survey returned 100% participation with general agreement that a website and Facebook are the most important IMC tools for online marketing in the ASEAN market. Before training the participants had knowledge and skills regarding the ASEAN Free Trade Area (AFTA) online communication and social media tools in intermediate level while they had less knowledge and skills concerning social media web design and online gallery. After training the statistics show an increase in entrepreneurs’ level for all knowledge and skills. Furthermore the findings from in-depth interviews show that with regard to entrepreneurial competitiveness in relation to the ability of online management and IMC there is a requirement for further training and government support. In addition the 10 cloth entrepreneurs agree that time management and quality of product and service control are very important for online business.