จำนวน Repository ( 11 )

ปัจจัยส่วนประสมทางการตลาดบริการที่มีอิทธิพลต่อความพึงพอใจของ ผู้บริโภคในการเลือกใช้บริการธุรกิจออฟฟิศร่วมแบ่งปันในกรุงเทพมหานคร
ปัจจัยส่วนประสมทางการตลาดบริการที่มีอิทธิพลต่อความพึงพอใจของ ผู้บริโภคในการเลือกใช้บริการธุรกิจออฟฟิศร่วมแบ่งปันในกรุงเทพมหานคร

The purpose of this research was to study personal factors and service marketing mix factors affecting consumer satisfaction towards co-working space in Bangkok. This research combined a research methodology between quantitative and qualitative research with tools for data collection including survey and in-depth interviews. Quantitative data was obtained from a survey of 400 samples using coworking space in Bangkok. Qualitative data was obtained by the use of in-depth interview with consumer manager and coworking space specialist. The results showed that the personal factors affecting consumer satisfaction towards coworking space in Bangkok were mainly 1) ages between 25 - 30 years old at 44.25% 2) private employees at 53.00% 3) average monthly salary 20001 to 30000 baht at 42.75% and 4) usage frequency 1 - 2 times per week at 37.25%. Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok were 1) product (mean 4.22) and 2) physical evidence and presentation (mean 4.37) at the .05 statistical significance level.

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The design of handicraft product from palm leaf for consumer satisfaction and demand at tambon takaok,  amper bantak,  tak province
The design of handicraft product from palm leaf for consumer satisfaction and demand at tambon takaok, amper bantak, tak province

The purposes of this research were 1) Study behavior and demand of consumers for handicraft product from palm leaf. 2) Design and development handicraft product from palm Leaf. 3) Study of consumer satisfaction for handicraft product from palm Leaf. The results found that. the community of housewife at Tambon Takaok choose artificial flowers and bag. Demand of the buyer in Tall vase flower arrangements Image of Buddha decorate with flower spherical vase flower arrangements and corsages handbag purse and cosmetic bag. Pass the tested to Thai Community Product Standard.The result of customer satisfaction showed that the average highest satisfaction product was spherical vase flower arrangements corsages and tall vase flower arrangements. The average high satisfaction product was Image of Buddha decorate with flowercosmetic bagpurse and handbag .

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การพัฒนาแอปพลิเคชันเพื่อรองรับการท่องเที่ยวจังหวัดสมุทรสงคราม
การพัฒนาแอปพลิเคชันเพื่อรองรับการท่องเที่ยวจังหวัดสมุทรสงคราม

The development of the application to support tourism in Samut Songkhram province aims to develop accommodation search applications. Hotels attractions OTOP products to promote the distribution of OTOP products in tourist attractions to assess satisfaction with developed applications using AppSheet Google Sheet Google Map and other open-source software to develop and surveys to collect data assess satisfaction with built applications. Perform statistical data analysis Percentage average standard deviation The results showed that the application to support tourism in Samut Songkhram province Help promote comprehensive tourism in Samut Songkhram Province Enhances the distribution channels of OTOP products in tourist attractions. The results of the satisfaction assessment from 50 users in the sample system showed that users were satisfied with the application to support tourism in Samut Songkhram province with an average of 4.41 standard deviations of 0.06. Can be used.

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การวิเคราะห์องค์ประกอบแพลตฟอร์มดิจิทัลเพื่อสนับสนุนการทำธุรกรรมการเงินสำหรับผู้สูงอายุ
การวิเคราะห์องค์ประกอบแพลตฟอร์มดิจิทัลเพื่อสนับสนุนการทำธุรกรรมการเงินสำหรับผู้สูงอายุ

The purposes of this research were to investigate and present the component of digital platform to support financial transactions for the elderly. The data were collected using questionnaires which aimed to collect the data from 385 elderly. The collected data were analyzed by Exploratory factor analysis Elements are extracted using parent element method and orthogonally rotated element axis with Varimax method. The findings of the data analysis indicate that digital platform to support financial transactions for the elderly. The eigen values were in the range of 1.48 to 16.75. The sum of squared loading cumulative ware 64.30. There were four factors: 1) Digital Platform Features 2) Security for digital platforms 3) Conducive to physical performance of the elderly and 4) Types of digital platform service usage.

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พฤติกรรมและความพึงพอใจในการซื้อสินค้าผ่านแอปพลิเคชันไลน์ของผู้บริโภคกลุ่มโอเพนแช็ต หมู่บ้านเคหะธานี 4 กรุงเทพมหานคร
พฤติกรรมและความพึงพอใจในการซื้อสินค้าผ่านแอปพลิเคชันไลน์ของผู้บริโภคกลุ่มโอเพนแช็ต หมู่บ้านเคหะธานี 4 กรุงเทพมหานคร

The purposes of this research are 1) to study the demographic characteristics and behavior in purchasing via line application and 2) to compare the level of satisfaction in purchasing via line application for an open chat consumer group Kheha Thanee 4 Village Bangkok. This study applied quantitative methods and the research instrument was an online questionnaire. The sample group of this study consisted of 306 consumers members of the open chat consumer group Kheha Thanee 4 Village Bangkok. The data were analyzed by frequency percentage mean standard deviation and the researcher tested hypothesis with T Test and One Way ANOVA. The research findings were as follows:

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