จำนวน Repository ( 53 )
ยกระดับ CSV: การสร้างคุณค่าร่วมระหว่างธุรกิจและสังคม
Today it found out that many organizations in Thailand did not pay attention in the importance of doing CSR activities due to those activities are in need of budget requirement. In other word it increases the company burden while the society will be the only party who receive the benefits. There is increasing pressure to dress up CSR as a business discipline and to deliver business results. Such philanthropic activities like donating money to local charities will be mainly carried out in broad spectrum without any demand from society at all. As a result it comes the concept of Creating Shared Value (CSV) which is widely accepted ideal of pursuing “shared value” by creating CSR activities with business value in ways that also create value for society sustainability. The objectives of this article is to study about CSV in details from various sources of academic documents while to review all relevant literatures in order to easily understand the concept of CSV. It combines all kind of knowledge about CSV with explanations in many point of views with comparison and the differences between CSR and CSV for proper understanding. Our article comes with the active engagement of the company leader in CSV initiatives into general practice by integrating CSV with their business vision and strategies including to align with the company’ s purpose and values. A properly implemented CSV concept can bring along a variety of competitive advantages by their resources as well as internal expertise to enhance employees efficiency creativity and reinforcement their employees potential to become the powerful tool in creating innovative business model in order to benefit to society improvement. In related to the above mentioned useful experience from CSV activity operating by one of Thai company has been shared with guidance for other companies those like to develop and across in the business model successfully.
การสร้างชุดการเรียนรู้ เรื่อง การประดิษฐ์ดอกไม้ประจาชาติอาเซียนจากผ้าทอเกาะยอ
The purposes of this research follow as 1) the creating of learning package : How to Make the National Flowers of Asean Using Kohyor Fabric effectively 2) comparing pre and post learning activement 3) studying student’s satisfactory to teaching medhods by the creating of learning target group 20 students used for purposing sampling. The results of research that The Creating of Learning Package : How to Make the National Flowers of Asean Using Kohyor Fabric are more effective than criteria (E1/E2 80/80) The Creating of Learning Package : How to Make the National Flowers of Asean Using Kohyor Fabric higher than significance at .05 and students are satisfied at Tthe Creating of Learning Package : How to Make the National Flowers of Asean Using Kohyor Fabric at the high level (x ̅= 4.35 S.D. = .60)
การสร้างคุณค่าร่วมที่มีผลต่อการตัดสินใจเลือกใช้บริการเครือข่ายโทรศัพท์เคลื่อนที่
The objectives of this research is to study (1) The demographic of mobile users effected to mobile network’s decision making (2) The creating shared value of mobile network effected to mobile network users’ decision making. The sample population consisted of one thousand two hundred mobile network users. The instrument of research was a questionnaire. The Statistical Package for the Social Sciences (SPSS) for Windows computer program was applied for analyzing formulating and tabulating the data collected. The techniques of descriptive statistics used were percentage mean and standard deviation. Techniques of inferential statistics utilized were t-test one-way analysis of variance (ANOVA) in order to analyze differences between variables taken as a group. If there is a statistically significant differences found between pairs in a group Scheffé’s pair testing were deployed. Multiple Regression Analysis were applied in order to analyze the demographic of mobile users and creating shared value of mobile network effected to mobile network users’ decision making. The results were as following: 1. The all factor demographic of mobile users effected to mobile network’s decision making effected to mobile network’s decision making. 2. The creating shared value of 3 brands effected to mobile network’s decision making effected to mobile network’s decision making.