The purposes of this research were 1 ) to study the consumer demographic characteristics of creative identity cafes. 2) To study the level of factors affecting the marketing concept of creative identity cafe business service. And 3) to analyze the components of the marketing concept of the creative identity cafe business service. The sample group used in the research was a group of 4 1 0 consumers who used to use the services of creative identity cafes. This is a quantitative and qualitative research collecting data by using questionnaires and semi- structured in- depth interviews. The statistics used in data analysis were frequency percentage mean standard deviation factor analysis and content analysis. The results showed that: 1 ) the demographic characteristics of consumers of creative identity cafes found that most of the consumers who used the service were female aged between 2 0 - 2 9 years old with bachelors degree as a student with an average monthly income of about 10000 baht per month living in a family with about 3-4 people and living in a detached house. 2) Factors affecting the service marketing concept of the creative identity cafe business it was found that all 70 variables had an overall average between 3.84-4.42 indicating that consumers were focusing on this aspect at a high level. The highest variable affecting the service marketing concept of the creative identity café business was variable 67 which was the creative identity café business that was cleaned regularly followed by variable 40 found that the employees were enthusiastic to serve. The least important variable among consumers was the 8th variable which was the food and beverages variable that indicated nutritional value and 3) the components of the marketing concept of the service business of the creative identity cafe business consist of 5 components as follows: 1) Sanitary 2) Spot ( the point that is easily accessible) 3) Perceived Value 4) Aesthetic 5) Marketing. And from the results obtained from the quantitative analysis and the results of the semistructured in- depth interviews in the qualitative research the researcher has developed a marketing concept in the service of the creative identity cafe business. Its called SSPAM Model. To provide customers with services from products that are meticulously crafted and beautiful with safety and hygiene standards that are worth more than the price paid including services with convenience speed and easy access.

Admission to higher education By students who come to study later from different institutions Different residence But have to live in the same university Which must meet An environment with a difference Social trends or values of the current society that have Quick change Friends that have a wide variety of family and social basics are also popular. The lifestyle which students who come to study in the Faculty of Engineering must have patience there is discipline and responsibility; there is morality ethics and sacrifice. Therefore it will succeed as a good and qualified engineer. Creative recruitment process it is considered that it is important to the lifestyle of a new group of students to have the opportunity to build a good relationship with their studies in engineering. Able to develop good relationship in future career in engineer A creative approach to recruiting to build relationships towards engineering studies. By organizing seminars to guide creative recruiting from people related to students Which consists of administrators teachers And staff of the Faculty of Engineering the objective of the official recruitment is creatively to find ways to create creative recruiting in the Faculty of Engineering and to create positive values for the Faculty of Engineering students. So that students are conscious of building a good relationship to study engineering.

The purposes of this research were to study the potential of creative tourism resources and the creative tourism management model of Khu Bua community Ratchaburi. This research was qualitative. The research tools were the in-depth interview and focus-group. The target groups were local people consisting of community leaders entrepreneurs merchants and government officials working in the area and tourist groups. The accidental sampling was applied for selecting tourist groups and the purposive sampling for other key informants. The data was analyzed by content analysis. The research results were as follows: 1. It was found that Khu Bua community’s potential for creative tourism were community history the ancient city area of Ban Khu Bua Thai-yuan cultural identity and community readiness. 2. As for strengths weaknesses opportunities and obstacles of Khu Bua Communitys Internal and External Environment the community strengths were famous woven fabrics ancient tourist sites occupational groups’ product development and promotion learning centers and an easily accessible location. The community weaknesses were a lack of career knowledge skills and experiences; no land of their own; without descendants’ awareness of their roots as well as no successors to the community culture. The community opportunities were more communicational channels the official tourism promotion policy and the increase of cultural tourism trend. The community obstacles were consumerism social change and lack of integration and linkage between central and local authorities. 3. Opinions and demands of tourists towards creative tourism in Khu Bua community were: 1. Due to the community tourist attractions information most tourists got the information from online social media. 2. According to tour time the tour in the community took no more than half a day. 3. As for the knowledge and understanding of creative tourism of the community most tourists replied that they participated in various activities the community planned. 4. Due to creative tourism activities the demand for the community activities mainly focused on learning about the Thai-yuan identity and local ancient sites. 5. According to the problem or suggestion for the creative tourism of the community most tourists suggested that there should be various channels directly informed by its responsible agency. 4. There were two models of creative tourism management for Khu Bua Community Ratchaburi including (1) tourism models changing from high-class cultural products to everyday cultural ones and (2) tourism models allowing tourists to participate in local community tourism activities. As for the community creative tourism management there were two phases: the experience and product creation phase and the product delivery and service phase.

This research aimed to study students opinions towards the Cheer and Admission Conference and present a creative recruitment model for students of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon. The sample group was undergraduate students of The Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon with 376 students studying in 2019. The data collection tools were questionnaires of students opinions on the activities. Cronbachs alpha coefficient was used to examine the whole questionnaires reliability yielding a value of 0.83. A statistical package for analyzing data collected from January to February 2020 was used with the statistics mean standard deviation t-test and one-way analysis of variance (ANOVA). The research results found that: 1. The Pros and Cons of students’ opinions on the freshman orientation activities and cheer meetings were that freshmen get to know friends and seniors; freshmen are afraid of juniors and seniors. 2. Male and female students had different opinions about organizing activities for freshman recruiting and cheered meeting. 3. Students studying in different disciplines had no different opinions on organizing new freshman activities and cheer meeting. 4. Students studying in different year levels had the same opinion on organizing new recruiting activities and cheer meeting. 5. Features of the creative recruiting activities format are as follows: 5.1 It is an activity that gives importance to safety and respect for personal freedom. 5.2 It is the responsibility of the Faculty to closely watch this field of study 5.3 It is an activity that promotes pride in being a student at the university. 5.4 It is an activity that helps students to adjust to university life and aims to foster a good relationship between students seniors and juniors. 5.5 An outside activity must be an event organized by a faculty or university department only.

This research applied the qualitative research methodology which used in‐depth interviews. A purposive sampling was selected to find 40 people who related to the activities. The results of the research are as follows: 1. Students who organized the freshmen welcoming activities did not have a risk assessment plan. They had only simple action plan. There were not only freshmen welcoming activities but also welcoming activities for sophomore entering to their majors. Senior students only from the Technology in radio and television program (RT) appeared to have SOTUS system behind. 2. The freshmen academic year 2020 wanted to participate in the activities because they want to make friends and want to be familiar with senior friends. Freshmen also wanted sophomore guide them about their studies and university lives. Freshmen understood their rights and knew how to protect themselves from uncreative activities. They thought that appropriate activities such as faculty sports career guidance activities recreational activities singing and games. 3. Faculty members staffs of the Faculty of Mass Communication Technology andoutsiders expected that the creative model for freshmen welcoming activities should organize sport games recreational activities. Professional activities should be benefit to the communities and public service activities should build good image of the profession.