This research aims to study 1) personal characteristics that affect the purchasing behavior of consumers in convenience stores in Nong-Don District Saraburi province and 2) retail market factors that affect the purchasing behavior in convenience stores in Nong-Don District Saraburi province. The sample group used in the research consisted of 400 people in Nong Don District Saraburi province. The instrument used for data collection was a questionnaire. The statistics used for data analysis were percentage mean standard deviation a statistical significance test with a value of 0.05. The results of the research are that 1) most of the sample groups were female aged 21-25 years with status occupation student a monthly income less than or equal to 10000 Baht and an education level below bachelors degree. 2) Furthermore factors influenced the purchasing behavior in convenience stores. Overall the average score was at the highest level. The process had the highest average score followed by the product and distribution physical characteristics personnel and marketing communications. The aspect with the least average score was the price. 3) Shopping behavior in convenience stores was analyzed by hypothesis testing. It was found that different sexes had different purchasing behavior in convenience stores in Nong-Don District Saraburi province. It was significantly different at the 0.05 level and age marital status occupation monthly income educational backgrounds. The different is consumers purchasing behavior in convenience stores in Nong-Don District Saraburi province were significantly different at the 0.05 level. Retail market factors like products price distribution marketing promotion personnel process and physical appearance affect the purchasing behavior in convenience stores in Nong-Don District Saraburi province.

In this study 14 bacterial strains isolated from gastrointestinal tract of black tiger shrimp (Penaeus monodon) was investigated for their probiotic potential. The results showed that 6 strains namely S1 S3 S6 S7 T4 and T5 were able to degrade 3 nutrient substances including protein starch and lipid among which S3 S7 and S2 were the best tested nutrient-degrading bacteria respectively. Six bacterial strains were unable to lyse red blood cells including S2 S3 T0 T1 T2 and T3. S2 strain showed the strongest antibacterial activity against shrimp pathogenic Vibrio harveyi following an agar overlay technique. Based on environmental tolerance tests S2 and T0 strains grew well under wide ranges of environmental conditions e.g. sodium chloride concentration (0-8%) pH (6-10) and temperature (25-37C). As a consequence S2 strain had the most probiotic potential for shrimp culture owing to no hemolysis of red blood cells inhibition of V. harveyi growth protein and lipid degrading ability and high environmental tolerance for shrimp cultivation. The strain was identified as Micrococcus sp. S2. However additional study focused on immune response nutrient digestibility and growth promotion of the strain should be further performed in marine shrimp.

This study aims to examine the knowledge management in the development of community products from the local wisdom of the community enterprise Amphoe Krathum Baen in Samut Sakorn according to the king’s philosophy to create sustainable development. Three main objectives were: 1) To explore the knowledge management in community product development based on the local wisdom of Amphoe Krathum Baen in Samut Sakorn 2) To find out the form of product development based on the local wisdom of Amphoe Krathum Baen in Samut Sakorn that applied the Sufficiency Economy Philosophy (SEP) to sustainable development. 3) To empower the community through the development of community products based on the king’s philosophy to sustainable development according to government policy. The methodology used for data collection involved constructing a questionnaire and collecting data in small meetings sessions. The participants in the study were general people associated with the community enterprise of Amphoe Krathum Baen in Samut Sakorn. The sample consisted of 20 participants drawn from the simple random sampling. The questionnaire was used as a research instrument in this study. The data were then analyzed by using descriptive statistics: percentage mean (x ) and standard deviation (S.D.). The results of the study can be summarized as follows: The results present the knowledge management in the development community products based on local wisdom in Amphoe Krathum Baen Samut Sakhorn following the king’s philosophy to sustainable development. This knowledge was managed systematically according to family beliefs the relationship between family members and the transmission of knowledge in local wisdom from one to others to inherit this local wisdom treasure. Overall the knowledge management of local wisdom was at the moderate level. For the development of community products based on local wisdom the results shows that the participants paid attention to the form of packaging according to geographic indicator that was available in their local area at the highest level. In addition to strengthening the community these community products allowed the community to generate profitable income by building commercialization and setting up a community enterprise rather than doing business within the family. When considering all these items the results show that all items were at a high level.

The objectives of this study were to produce an interactive short film “Everyone does it” to assess the media suitability of an interactive short film “Everyone does it” and to assess the audiences satisfaction with the medium of the interactive short film “Everyone does it” using 2 groups of samples 1) a group of experts to assess the suitability of 3 people divided into experts. opus and editing; 2) a group of high school students Nawaminthrachinuthit Benchamarajalai Mathayomsuksa 6 Room 2 30 people were obtained by using a specific method. by using questionnaires to collect data The statistics used to analyze the data were mean and standard deviation. The results showed that Interactive short film “Everyone does it” was overall very appropriate (=4.20 SD=0.53) and viewers towards interactive short film medium. “Everyone does it” overall satisfaction was at a high level (=4.34 SD=0.65)

Due to the epidemic situation of Covid-19 has had a huge impact on the Thai economy and society. make a government agency Many private companies have to work from home. which the Faculty of Business Administration Rajamangala University of Technology Phra Nakhon is one organization that has a policy for teachers and students to teach online. As a result teachers and students have to communicate online. As a result students who deal with the registration documents follow up with their advisors about the status of the registration documents. head of department and branch coordinator through online channels such as Line Messenger email etc. which resulted in advisors head of department and branch coordinator There is an increasing workload. from the problems mentioned above Therefore the researcher proposes a research project on the development of a registration document tracking system for students of the Faculty of Business Administration. Rajamangala University of Technology Phra Nakhon In order to reduce the workload of teachers and staff in answering questions about the status of registration documents for students The results of the research showed that the registration document tracking system can help increase the efficiency of teachers and staff. It also gives students the convenience of tracking the status of documents submitted for registration and processing.