จำนวน Repository ( 13 )
ปัจจัยด้านอุปสงค์ของผู้บริโภคที่มีต่อการตัดสินใจลงทุนในธุรกิจฟู้ดทรัค (food truck) กรณีศึกษา : เขตห้วยขวาง จตุจักร และลาดพร้าว
This research aimed to study consumer demand for food truck consumption decisions and to study food truck investment guidelines a case study: Huai Khwang Chatuchak and Lat Phrao. of 400 persons was a questionnaire. The statistics used were frequency percentage standard deviation. t-test F-test และ Chi-Square (𝑥2) The study found that Most of the consumers are female aged 21-30 years with a bachelors degree. Occupation student / student The cost of using the service per time 101-500 baht frequency for using the service 2-3 times / week The results of the study of consumer demand factors in making decisions on food truck consumption were found that the overall level was at a high level which was found to be the most cost factor. (𝑥̅ = 4.36) Followed by economic factors (𝑥̅ = 4.35) The results of the relationship between demographic factors and food truck service behavior in Bangkok showed that age affected the behavior of choosing to use food trucks in terms of expenses. Times you use food truck service And the frequency of using food truck service The status affects the behavior of choosing to use the food truck service on the cost of each time you use the food truck service. The educational level influenced the behavior of choosing to use the food truck service in terms of the cost of each service used and the frequency of using the service. Occupations affect the behavior of choosing to use food trucks as well as the costs of each time using food trucks. And information sources that affect the decision to use the food truck service Occupational income affects the behavior of choosing to use food truck services on the expenses of each time using food truck services. And the frequency of using food truck service Statistically significant at the 0.05 level.
ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้ออาหารเสริมเกี่ยวกับรูปร่างที่ได้รับรองมาตรฐานจากสานักงานคณะกรรมการอาหารและยา (อย.)
The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level
ปัจจัยที่มีผลต่อการเลือกเรียนแผนการเรียนรู้กลุ่มสาระการงานอาชีพของ นักเรียนระดับชั้นมัธยมศึกษา ตอนต้น โรงเรียนสาธิตมหาวิทยาลัยรามคำแหง
The purposes of this research were : 1) to study the personal factors in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University 2) to education study in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University and 3) to individual factors affecting in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University. The population students are studying in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University of 267. The instruments used in research questionnaires and interviews. The statistics used for data analysis were frequency percentage mean standard deviation t-test and One Way ANOVA. The research found that as follows: 1) Most students were male 14 years of age by studying in lower secondary students’3/7 they have a cumulated GPA of 3:01 to 3:50 by living with his father - his mother and the aptitude of most business plans. 2) The factor in choosing in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University overall students in grade 3 with comments in agree. The first two items in order from most to least found that the side with the highest mean score the reputation of the school. The second was the instructor and minimum course content. And 3) individual factors were affecting in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University found that students with gender age year of study. The GPA and the Professional and the aptitude different affect students were learning plans and career groups school not different. Except for students with different shelters affect student learning plans and the career Department at the Demonstration School of Ramkhamhaeng University difference was statistically significant at the .05 level.
ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้ออาหารเสริมเกี่ยวกับรูปร่างที่ได้รับรองมาตรฐานจากสำนักงานคณะกรรมการอาหารและยา (อย.)
The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level
ปัจจัยที่มีผลต่อการตัดสินใจของผู้บริโภคที่ใช้บริการภัตตาคารเยลโล ออร์คิด อาคารศูนย์ปฏิบัติการ การบินไทย (OPC)
The purposes of this study were to 1) study consumer’s behavior at Yellow Orchids restaurant at the Operation Center of Thai Airways International 2) investigate marketing strategies affecting the consumer’s decision on choosing the Yellow Orchids restaurant 3) compare personal factors affecting the consumer’s decision on choosing Yellow Orchids restaurant. The sample group was 350 Thai customers using the restaurants. The sample group was chosen by using the accidental sampling technique. The questionnaire was used in this study to collect data. The statistics used in this research were percentage mean frequency standard deviation t-test and F-test. The result showed that the majority of consumers were women aged over 45 years old with monthly income in a range of 25001-35000 bath. As for the consumer’s behavior it was found that they came here to have food during 11.01- 13.00. They spent less than 1000 bath. They usually order Thai food. The factor involving the decision was self-decision making As for the marketing strategies affecting the consumers in using Yellow Orchids restaurant all strategies were rated high with price and service ranking highest ( = 4.15) physical environment ( = 4.14) product ( = 4.11) personnel ( = 4.10) channel ( = 3.86) and sale promotion ( = 3.79) respectively. According to the comparative marketing strategies affecting consumers in using the service of Yellow Orchids restaurant it was found that sex or gender played no role in using the restaurant. However age affected the product price sale promotion personnel service and physical environment with significant statistic level at 0.05. It was also found that monthly income affected product sale promotion service with significant statistical level at 0.05.