The purposes of this research were to analyze arts and sciences educational management circumstance in general education course of higher education. Including study arts and sciences educational management in general education course in the 21st century. They were mixed method research. The data were analyzed by descriptive statistics and content analysis. It was found that the current circumstance of arts and sciences educational management in general education course of higher education found 3 parts; (1) the teaching process in general education courses focused on relationship skills knowledge cognitive skills and the numerical analysis teaching (2) responsive subjects in teaching methods the instructor focused on instruction emphasizing on the combination approach teaching used practice and research teaching (3) teaching activities the instructor emphasized in classroom activities rather than outside classroom activities. The approach of arts and science educational management in general education courses corresponds to learning in the 21st century found that focus on living and working with teaching process in the moral and ethics the knowledge cognitive skills relationship skills and the numerical analysis. The cognitive skills and innovation should focus on the teaching of moral and ethics and the knowledge and IT skills media and technology should focus on moral and ethics teaching the knowledge and cognitive skills.

The purpose of the study was to synthesize the element of educational management to develop graduates of mass communication in digital era according to the views of experts. The data were collected by an in-depth interview using structured interview about of mass communication education in social context and digital era from 16 experts who were academics and professionals in mass commmunication. Data analysis and synthesis by using data synthesis tables to classify elements of education. It was found that: There were three main elements and 28 minor ones of educational management forms as follows: (1) Curriculum: knowledge of mass communication perception of media contexts interdisciplinary knowledge writing and communication skill and the integration of contents. (2) Learning management: analysis thinking development critical thinking development creative thinking development communication skill flexible learning cooperative learning action learning experiential learning to build new paradigm development of morals and work ethics professional skills integration and content management media convergence and cross-platform media nurturing of volunteering spirit and social responsibility technology literacy skills technical visits to mass communication organization. (3) Learning environment: sufficient equipment updated technology work space sightseeing activity corner covered network and accessibility news and information cornerand student work exhibition corner.

The purposes of the study were 1) to synthesize the qualities of being mass communication officer in the digital age according to the views of advisors 2) to synthesize the element and develop the forms of educational management to develop undergraduates to be mass communication officer in digital age according to the views of advisors and 3) to examine the opinions of the undergraduates towards the forms of educational management that enhance the students in this field. The data was collected from 16 experts and 200 mass communication technology students. It was found that; 1. There were 19 qualities to become mass communication officer in the digital age which were multitasking perception of all media contexts cross-platform media analysis thinking critical thinking creative thinking writing sensitivity towards learning screening communication skill ability to adjust oneself well self-learning 13) learning passion 14) morality and work ethics 15) basic knowledge of mass communication 16) interdisciplinary knowledge 17) social responsibility 18) integration and content management and 19) technology utilization. 2. There were three main elements and 28 minor ones of educational management forms as follows: 2.1 curriculum: knowledge of mass communication perception of media contexts interdisciplinary knowledge writing and communication skill and the integration of contents. 2.2 learning management: analysis thinking development critical thinking development creative thinking development communication skill flexible learning cooperative learning action learning experiential learning to build new paradigm development of morals and work ethics professional skills integration and content management media convergence and cross-platform media nurturing of volunteering spirit and social responsibility technology literacy skills technical visits to mass communication organization. 2.3 Learning environment: sufficient equipment updated technology work space sightseeing activity corner covered network and accessibility news and information corner and student work exhibition corner. 3. Study the opinions of the students towards the forms of educational management for developing undergraduates in mass communication technology. The three aspects consisting of curriculum learning management and learning environment were at high level in general.

This research is aimed to study the circumstances of the program management of Applied Thai for foreigners in accordance with the views of the executives the lecturers and the students; the employers’ preferences to student performances; the problems relating to the program management as well as to recommend the development approach on the program management of Applied Thai. The target group includes the executives the lecturers of Applied Thai the third and the fourth class students in the academic year 2011. The tool is the questionnaire data analysis using SPSS. The statistics used include the frequency percentage mean and the standard deviation. The results of the study are the overall views of the students the executives the lecturers and the students agree with the program management of Applied Thai in a high level. As for the approach on the program management of Applied Thai for foreigners the need and interest analysis of the students and job market needs.

The objectives of this research were to 1) study perceived problems of students for educational management of Business Administration Faculty Rajamangala University of Technology Phranakhon 2) compare perceived problems of students for educational management classified by gender students year and field of study and 3) study needs of students for educational management of Business Administration Faculty. The sample studied were 341 undergraduate students selected by proportional stratified random sampling categorized by students year of study and simple random sampling was also used. The data was collected through questionnaires constructed by researcher. The statistics used for data analysis were mean standard deviation one way analysis of variance and Scheffes multiple comparison method. The results were as follows: 1.Problems concerning instructors content of study and method of teaching were less perceived by students. Evaluation and measurement teaching and learning management infrastructure concerns and instructional media and instruments were perceived as problems at intermediate level. 2.Students from different year and field of study and from different gender had statistically difference of perceived problems for educational management. 3.The highest needs for educational management concerning instructor aspect was love and understanding from teachers. Regarding the aspects of study contents method of teaching evaluation and measurement and teaching -learning management the highest needs were applying knowledge using an interesting instructional media evaluating according to contents organizing suitable study schedule of each term respectively. Enough and clean toilets as well as enough educational equipments were the highest needs for the aspects of infrastructure and educational media and instrument respectively.