The objectives of this quantitative research were 1) to study consumer behavior to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin 2) to compare decision-making to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin classified by demographic characteristics and 3) to study the relationship between service marketing mix factors and the decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin. The sample of this study consisted of 400 Thai consumers with at least once experience to use the service of Bangkok restaurants receiving Bib Gourmand awarded by Michelin. A questionnaire was used as a research instrument to collect data. Data collected were analyzed by statistics including frequency percentage mean standard deviation t-test and F-test one-way analysis of variance and the Pearson’s correlation coefficient. The results of this research indicated that most of the respondents were female between 20-30 years worked as a private company employee graduated with a Bachelors degree or equivalent earned an average monthly income of 15000-25000 baht and had a single status. In terms of consumer behavior most of the respondents have known Bib Gourmand by Michelin award. The most popular restaurant was Krua Apsorn (Sam Sen). The average duration of waiting for each service was 11-30 minutes. An influential person for purchase decision was oneself. They used the service for dinner during Saturday – Sunday. The frequency of using the service was about once per month and the average cost per person was 101-400 baht per time. Service marketing mix factors affecting the decision to select Bangkok restaurants receiving Bib ourmand awarded by Michelin for both overall and individual aspects were at a high level. Decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin for both overall and individual aspects were at a high level. In terms of comparing demographic characteristics the respondents with different age occupation monthly income and marital status had different decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin with a statistical significance level of 0.05. In addition service marketing mix factors were moderately positively related with the decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin. When individual aspects were considered six factors including product place promotion people process and physical evidence were moderately related with the decision-making process. However price was related with the decision-making process at a low level.

The purposes of this research were to assess the combined phytotoxicity of glyphosate and carbendazim which were normally used as herbicide and fungicide contaminated in soil as 100 – 1000 mg/kg on seedling growth of ridge gourd. Both of glyphosate and carbendazim were toxic to shoot and root growth of ridge gourd seedlings. The 50% effective concentration (EC50) on shoot length root length root fresh weight and shoot dried weight of ridge gourd seedlings for glyphosate were 669.4 413.0 574.5 and 241.4 mg/kg respectively whereas for carbendazim were >1000 357.8 >1000 and 71.4 mg/kg respectively. Co-contamination between glyphosate and carbendazim seemed to be antagonistic effect. Both of glyphosate and carbendazim at all concentration were not toxic to chlorophyll content in cotyledon of ridge gourd seedlings.

การวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาแนวทางการออกแบบบรรจุภัณฑ์ของฝาก การพัฒนาปรับปรุงบรรจุภัณฑ์ของฝาก และประเมินประสิทธิภาพผลงานออกแบบบรรจุภัณฑ์ของฝากสำหรับผลิตภัณฑ์ปลาสลิดแปรรูป จังหวัดสมุทรปราการ ทั้งในด้านการใช้งานและด้านการตลาด กลุ่มตัวอย่างในการวิจัย คือ นักท่องเที่ยวต่างถิ่นจำนวน 50 คน และคนในท้องถิ่นจำนวน 50 คน ที่ต้องการซื้อสินค้าปลาช่อนแปรรูปจากร้านในจังหวัดสมุทรปราการ เครื่องมือที่ใช้ในการวิจัยเป็นแบบสอบถามความต้องการด้านต่าง ๆ ของกลุ่มเป้าหมาย มีค่าความเชื่อมั่น เท่ากับ .854 วิเคราะห์ค่าสถิติด้วยค่าร้อยละ ค่าเฉลี่ย ค่าฐานนิยม และแบบสอบถามเพื่อประเมินความพึงพอใจในด้านการใช้งานและในด้านการตลาดของบรรจุภัณฑ์ของฝาก ทั้งในขั้นตอนการประเมินทางเลือกและในขั้นตอนการประเมินเปรียบเทียบกับบรรจุภัณฑ์รูปแบบเดิม โดยแบบสอบภามทั้ง 2 ฉบับ มีค่าความเชื่อมัน เท่ากับ .839และ .844 ตามลำดับ วิเคราะห์ค่าสถิติด้วยค่าร้อยละ ค่าเฉลี่ย และทดสอบ สมมติฐานด้วยสถิติ t-test ชนิดDependent Sample ผลการวิจัยสรุปว่า 1. ผลงานออกแบบบรรจุภัณฑ์แนวทางที่ 1 เหมาะสำหรับฝากเจ้ายาย แนวทางที่ 2 เหมาะสำหรับฝากญาติ และแนวทางที่ 3 เหมาะสำหรับฝากคนในครอบครัว 2. กลุ่มเป้าหมายเลือกผลงานออกแบบบรรจุภัณฑ์ในแนวทางที่ 3 3. กลุ่มเป้าหมายมีความพึงพอใจในบรรจุภัณฑ์รูปแบบใหม่มากกว่ารูปแบบเดิมในทุก้านอย่างมีนัยสำคัญทางสถิติที่ระดับ .05 ผู้จำหน่ายมีความพึงพอใจมากกว่ารูปแบบเดิมในเกือบทุกด้านยกเว้นด้านภาพลักษฑ์ที่เป็นมิตรกับสิ่งแวดล้อมและบรรจุภัณฑ์ใหม่มีประสิทธิภาพการใช้งานได้มากว่าบรรจุภัณฑ์รูปแบบเดิม

This research aims to build the prototype of Pia-Salid (Snake-Skin Gourami) cleaner. At present Pla-Salid is one of economic animals and is also one of small medium enterprises in Thailand. Pia-Salid traders require to reduce cost in hiring and decrease time in production procedure in order to gain the most efficiency. For this reason this prototype was built. This machine consists of 7 main parts. They are as follows: (1) A drum with screw blade of external dimension 500 mm and 200 mm internal dimension 200 mOl pitch sieve pore in cylindrical shape with 500 mm dimension and 700 mm long. The drum also has a way in and a way out with 1100 mOl of total length. (2) A set of drum supports. (3) The structure that holds the equipment. (4) 10 injectors. (5) Motor gear and centrifugal pump. (6) Major and minor containers for water. (7) A set of drum pressers. Amount 380 kilogram of Pia-Salid was used the principal material in the test. The measuring instruments were a stop-watch and a 60 kilogram scale. The result found that the small fish has less transfer-rate than the bigger ones. It could be said that it depended on the size or the weight of the tested fish to resist the injection or the friction of the drum wall. And if the revolution was low the transfer-rate could not be reached the requirement but the cleanness was decreased. To find out the timing of transferring 20 kilogram of fish (8 fish per kilogram) five tested were done. The result showed that it took about 1.56 minutes. And then 60 kilogram of fish were tested it approximately took 4.25 minutes which calculated from the revolution at 12 rounds per minute (12 rpm) in finding a volume of the fish cleaning.

The purpose of this research was to study state and problems of teaching management in general education. The research samples were 54 instructors of general education program and 364 students enrolling in general education courses Rajamangala University of Technology Phra nakhon in the second semester of the academic year 2014. The research tools were questionnaire interview and focus group discussion. The data were analyzed by frequency percentage mean and standard deviation. The findings were as follows: 1. As for students’ opinions on the general education content the overall opinions are at the high level and due to each program of general education the students’ opinions towards the implementation of Thai language ( = 4.00) social science and humanity ( = 3.67) and physical education ( = 3.38) are at the highest level. The students’ opinions towards foreign language for basic principles of further education are at the highest level ( = 4.01). 2. As for students’ opinions on state of teaching management in general education the students’ opinions towards the development of general education instruction according to Thai qualification framework for higher education are at the high level and within each aspect the students’ opinions towards interpersonal skills and responsibility are at the highest level ( = 3.81) followed by moral and ethical behavior ( = 3.79) and knowledge ( = 3.72) while mathematical analysis skills communication skills and information technology application skills rated the lowest ( = 3.52). 3. As for students’ opinions on problems of teaching management in general education the students’ opinions towards problems of general education instruction according to Thai qualification framework for higher education are at the moderate level and within each aspect the students’ opinions towards mathematical analysis skills communication skills and information technology application skills rated the highest ( = 2.80) followed by moral and ethical behavior ( = 2.75) and knowledge ( = 2.63) while interpersonal skills and responsibility are at the lowest level ( = 2.54). 4. As for the comparison of the students’ opinions on state and problems of teaching management in general education according to Thai qualification framework for higher education it was found that every aspect was statistically significant at 0.00 level. 5. As for instructors’ opinions on state of teaching management in general education the instructors’ opinions towards the development of general education instruction according to Thai qualification framework for higher education are at the high level and within each aspect the instructors’ opinions towards interpersonal skills and responsibility are at the highest level ( = 3.59) followed by moral and ethical behavior ( = 3.52) and cognitive skills ( = 3.34) while mathematical analysis skills communication skills and information technology application skills rated the lowest ( = 3.18). 6. As for instructors’ opinions on problems of teaching management in general education the instructors’ opinions towards problems of general education instruction according to Thai qualification framework for higher education are at the moderate level and within each aspect the instructors’ opinions towards mathematical analysis skills communication skills and information technology application skills rated the highest ( = 3.10) followed by knowledge ( = 3.05) and cognitive skills ( = 3.02) while interpersonal skills and responsibility are at the lowest level ( = 2.78). 7. As for the comparison of the instructors’ opinions on state and problems of teaching management in general education according to Thai qualification framework for higher education it was found that moral and ethical behavior interpersonal skills and responsibility were statistically significant at 0.00 level.