Identity design design on packaging for products from sugar palm Phetchaburi Province The aim is to explore and analyze the creative capital of the province and to design Identity graphic on packaging for products from sugar palm. Participants were residents and visitors in the province of 100 people by accidental Sampling random and experts in the design of 5 people tools used in the research is to evaluate the design. How to conduct research Step 1) Secondary education and explore spatial data 2) screening analysis to identify the elements of identity 3) Synthesis and process design 4) test and evaluate the performance of samples 5) Selection and development 6) Prototype 7) Prepare and publish reports. The study concluded that design elements identity on packaging for products from sugar palm Phetchaburi Province. Ideas or inspiration from a long regatta. Conveys fun refreshing and cool nature Illustration graphic patterned palm combination stripes art Phra Nakhon Khiri (Khao Wang) and the Wat Yai mural Font BoonJot a text headline or highlight text orTypeface and font CS PraJad a body text Color of brown sugar and blue sea The composition an asymmetric split into two groups for the promotion of the area and an important indicator. The analysis evaluated the design. Overview of the evaluation group who have the qualification. The higher sample rate But with the same rating that is the highest score a run followed by the interpretation and design respectively

The present study aims to examine individual factors that cause difference in perceptions of academic contents presented in conference posters and graphic design factors that affect attraction and comprehension of academic information. Both graphic desing factors and individual factors were tested to draw a set of guideline for appropriate poster and to propose fonmns of conference posters that can attract viewers and convey academic content. Data were collected from the Thailand Research Symposium Expo 2010 hosted by the National Research committee. A team of research assistant had observed behaviors of 197 samples and 45 posters. Results showed 14 communicative factors and graphical design attributes that affect affraction-informal text tvpe formal text type black tect on color background color text on white background transparent text density of content one-column format large picturt color picture graphic picture line graph diagram text below picture and light color background. The research also found that communicative factors and graphic design caused caused certain behavior the sample group. These results could provide useful guideline for future academic poster designs.

The Purpose of this research is to study about local identity in Lower Northern and product graphic design creation for local souvenir that leads to promotion in sales and promulgate in brand. The sample used in this research is entrepreneurs in the Lower Northern and customers or tourists by using cluster sampling method in 9 areas and accidental sampling in 3 weeks using 100 samples. Research tools have a 3 parts consisting of exploratory questionnaire for graphic design satisfaction questionnaire and efficiency performance evaluation. Data analysis is used by analysis frequency percentage and standard deviation. Process of research methodology consists of 1. Primary survey about identity attitude of Lower Northern 2. Analysis and conclude 3. Design and create graphic design 4. Satisfactory test 5. Efficiency performance of graphic design The results show that 1. The identity of Lower Northern should associate to religious place such as temple cathedral national park historical site occasion dialect language costume quotes and local souvenir. 2. The analysis of data about the relation of the most reminded Lower Northern place and the most participated place hasn’t correlative. For example “Tak Bart Tae Wo” tradition at Utaithani is the most participated needs but least memorized showing that special occasion has no relative or reminded to tourists but dimension and physical development do stick to them. 3. For upper northern area Graphic design pattern 2 is inspired from the “River Of Life”. 4. Efficiency form of lower north graphic design Overall is still well (Average 4.00). Overall of creation in color can tell and demonstrate to history of lower north and these can be applied for production design of souvenir is still well (Average 4.40). Next to below Pattern can communicate the local identity of lower north and dimension correlating to sight and restore form are still good (Average 3.80) At least Handiwork can tell and demonstrate to the identity of lower north (Average 3.60)

The process of graphic design process inspired by Thai carvings. It was the use of vegetables and fruits carving patterns to be modified to design the lines of the carved patterns to be in graphic patterns. The layout used repetitions and pastel tones in a group of monochromatic colors are combined to create a graphic pattern on one bag. And choosing to use a bag in the shape of a carry bag because nowadays people are interested in bags that can be used and can pack a lot of things. The aims of this study were to design a bag graphic from carved patterns and to study the satisfaction of the target group towards the graphic pattern bag inspired by Thai carvings. The researcher studied the information related to Thai carving patterns design sketches of ideas graphic patterns from Thai carvings for experts to consider improve and edit. And surveyed for the satisfaction of the target group of 100 people. The collected data were analyzed using frequency percentage and mean. The results of the study were as follows: The satisfaction of the target group towards the graphic pattern bag inspired by Thai carvings. It were found that the majority of the target group was satisfied with the graphic patterns from Thai carvings on bags overall with an average of 4 . 6 4 at the highest level. In terms of reasons for buying bags overall the average was 4 . 5 5 the highest level. In terms of overall bag usage the average was 4 . 4 8 the highest level. And in terms of applying graphics patterns to new products the overall average was 4.43 the highest level.

The objectives of this study were to 1) explore problems and needs on the product brand and packaging of the sewing and craft community enterprise 2) design brand and packaging to promote products of the sewing and craft community enterprise and 3) research consumers satisfaction on the brand and packaging of the sewing and craft community enterprise of Khao Kaeo Srisomboon Thung Saliam District Sukhothai Province. This is a mixed research consisting of qualitative and quantitative research. The qualitative study was executed through related document research and visiting the area for interviewing members of community enterprises to collect basic product information operated by the community enterprise which identified problems and demands for brand and packaging via structured interviews. Quantitative research scrutinized opinions through a survey approved by five experts assessing the suitability of the brand and packaging and the satisfaction of the consumer survey. The sample groups were 100 community enterprise tourist consumers. The data obtained were analyzed by using the frequency percentage mean presented in the form of a table. The results of the study revealed as follows. 1) There were five types of products including artificial flowers womens wears souvenirs jewelry accessories and household products. Each type of product was entirely fabricated with sewing techniques. The community enterprise was in need of a new logo to be beautifully outstandingly modernly designed to be easily remembered and reflected their unique sewing. The community enterprise name also had to be included to represent Sukhothai Province a needle and a thread reel which was different from the former one that did not have the community identification. Normally the community enterprise used a clear plastic bag to pack the products; however the use of such packaging resulted did not meet up with the Community Product Standards (NIA). Also it did not attract the attention and did not add extra value to the product. It was also unfriendly to the community environment. Therefore the community enterprise would like to develop a package which its cost was economic with more eye-catching design to help make the product more attractive in addition with the information such as the name of the community enterprise phone number QR code Facebook etc. displayed on the product tag label. 2) The experts had chosen the logo number 9 showing the symbol of flicking letters writing the Community Enterprise and the province names as well as a spool of thread and a sewing needle. As for the flower package most experts chose the package number 2 showing a white paper box with the handle and a clear plastic space. In terms of the women’s wear most chose number one pattern of a brown spun cloth bag with the community logo on while the souvenir packaging number three was mostly chosen for its glossy white paper bag branded with community enterprise logo and local woven pattern (stripes) on the bag. However the experts suggested using brown paper for the reason of its lower cost. In terms of jewelry packaging the experts had chosen the third style showing a rectangular shaped white paper box packaging with the printed logo on the top cover. The experts recommended changing the color of the packaging to be more attractive. Regarding the household products the experts selected packaging number two of a brown paper bag with the community logo and local woven pattern (stripes) on the bag. 3) Most respondents’ satisfaction with the brand and the packaging revealed that they were satisfied and impressed with the creativity at the highest level with an average of 4.47. In terms of artificial flower packaging design the satisfaction was high due to the design of the packaging structure and its easy handling at the average of 4.25. The satisfaction on the graphics design of the packaging which could fitly reflect the identity of Sukhothai was at the highest level at the average of 4.25. In terms of womens wear packaging satisfaction the respondents were pleased with the design of the packaging structure which could be easily carried or picked up gaining the average of 4.35. The respondents’ satisfaction with the graphic design of the colorful and beautiful packaging was in the average of 4.34. In terms of the jewelry packaging they were satisfied with the packaging structure and its easy handling at the average of 4.32. The respondents’ satisfaction with the graphic design in the overall was consistent at the highest level of the average at 4.37. Concerning the household product packaging they were satisfied with the design of the overall packaging structure at the average of 4. 25.Finally the respondents’ satisfaction was on the design of packaging graphics pictures decorative patterns beautifully appropriate in the average of 4. 24..