The purpose of this study was to study the impacts of word of mouth marketing strategy on success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon and compare success of Faculty of Business Administration in 3 aspects : undergraduates’ satisfaction keeping customers and increment of customers. The undergraduates were classified by gender curriculum and major subjects. The samples in this research were 367 undergraduates. The study participates selected by stratified random sampling. The 42 item questionnaires of rating scales (24 item toward the word of mouth marketing strategy and 18 item toward the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon) was used as the research instrument. Percentage mean standard deviation stepwise multiple regression analysis t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduate agreed with the word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators creation of relationship with news disseminators and all aspects were in moderate levels. 2. The undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects were in moderate levels. 3. There was significant difference for undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects at the 0.05 level among students in different gender curriculum and major subjects. 4. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive relationships with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon was statistically significant at .01 level. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive effect and explained 79.20 percent of the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon

The purpose of this study was to Evaluation of Curriculum for the Bachelor of Science Program in Computer Technology of Rajamangala University of Technology Phra Nakhon. The CIPP Model was used as evaluated model. The samples in this research were 125 undergraduates 14 Instructors 17 graduates and 11 employers of graduates. The 4 questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation were statistical method to analyze data. The results were as follows: 1. The samples agreed with the Context Evaluation in the aspect of curriculum objectives curriculum structure curriculum content were in moderate levels. 2. The samples agreed with the Input Evaluation in the aspect of Characteristics of undergraduates and Characteristics of instructors were in high levels supporting education was in moderate levels. 3.The samples agreed with the Process Evaluation in the aspect of curriculum Management. teaching Management experience training were in high levels . 4 . The sample’s satisfaction towards Input Evaluation in the aspect of professional knowledge and Professional Characteristics were in moderate levels Ethics was in high levels .

The purpose of this study was to study and compare students opinions on the implementation for prevention and remedial of students disciplinary and misconduct in Rajamangala University of Technology Phra Nakhon in 4 aspects: Supervising students; Self -discipline encouragement; Ethic development and encouragement; and In-college democratic support.. The students were classified by gender major subjects academic years and student achievement. The samples in this research were 364 students of Faculty of Business Administration in 2005 academic year. The 47 item questionnaires of Likerts rating scales was used as the research instrument. Percentage mean standard deviation t -test for independent sample F -test and LSD analysis were statistical method to analyze data.

The purpose of this study was to study and compare instructors’ expectation toward the instructor development in Rajamangala University of Technology Phra Nakhon in 3 aspects; Teaching; Service; and Research. The instructors were classified by gender ages faculty and status. The samples in this research were 228 Instructors in Rajamangala University of Technology Phra Nakhon. The 56 item questionnaires of Likerts rating scales was used as the research instrument. Percentage mean standard deviation t-test for dependent sample t-test for independent sample F-test and LSD analysis were statistical method to analyze data.

The purpose of this study was to study and compare executives satisfaction on the characteristics of graduates in faculty of business administration at Rajamangala University of Technology Phra Nakhon in 3 aspects: Academic Ethics and Professional Characteristics. The executives were classified by gender age type of enterprises type of business size of enterprises and major subjects of graduates. The samples in this research were 290 executives. The study participates selected by Stratified Random sampling. The 40 item questionnaires of Likerts rating scales was used as the research instrument. Percentage mean standard deviation t -test for dependent sample t -test for independent sample F -test and LSD analysis were statistical method to analyze data.