จำนวน Repository ( 20 )

The study of optimum factors in gold plating process to enhance OTOP knife products for ban mai knife forgers village, Lom Sak district, Phetchabun
The study of optimum factors in gold plating process to enhance OTOP knife products for ban mai knife forgers village, Lom Sak district, Phetchabun

This research aimed to study the optimum factors affecting the quality of gold plating process to enhance OTOP knife products of Ban Mai knife forgers village. This study focused on application of AISI 5160 steel and the 24k gold plating process.In the experiment three samples of plating currents were observed; 10 12 and 14 volts each at 30 60 90 120 150 seconds and 180 seconds respectively. The study found that applying the electric currents in gold plating at 12 volts for 120 seconds gave the best results for the gold color and thickness by giving the thickness of the gold surface at 33.82 micron and the color value between L*=88.72 a*=4.45 and b*=78.58. Moreover the gold dispersion was consistent throughout the workpiece. From applying the electric currents in gold plating at 10 volts it lessened the thickness of the gold plating which made the gold plating look uneven. From applying the electric currents in gold plating at 14 volts it increased the thickness of the gold plating which resulted in a dull or burned finish from over-plating. In comparison the cost of the knife before plating with gold costs only 30 baht per piece while the cost of the knife after plating with gold costs 99 baht per piece. In conclusion the daily sales of a product increase from 50-60 items per day to 60-75 items per day which also resulted in increased revenue and profitability from 1500-1800 baht per day to 5940-7425 baht per day on average.

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กลยุทธ์การประชาสัมพันธ์สินค้าโอทอปกรุงเทพมหานคร
กลยุทธ์การประชาสัมพันธ์สินค้าโอทอปกรุงเทพมหานคร

The objectives of this research were 1) to study the problem of public relations of OTOP products in Bangkok and 2) to formulate a strategy to publicize Bangkok OTOP products. This is a qualitative research; studied from the document and interviews with a total of 5 key informants executives officer in the public relations of OTOP products in Bangkok and operators of OTOP products in Bangkok all 5 product categories The results were as following: 1. The problem of public relations for OTOP products in Bangkok; it was found that there were 11 issues of public relations issues namely 1) the administration of a special government agency affecting the work of public relations 2) Determining the person responsible for the public relations of Bangkok OTOP products that are inconsistent with the nature of the work 3) Adaptation of government agencies that are not keeping up with technology changes 4) Limited public relations budget. 5) Different entrepreneurs needs for distributing OTOP products in Bangkok. 6) Not dividing entrepreneurs by business size. 7) The ability to produce organic products that meet the needs of consumers appropriately 8) The image of OTOP products is not acceptable among Thai people 9) An application that is an intermediary in The market place has a high cost that operators have to pay for those applications. 10) In terms of organizing special events of OTOP Bangkok with a small number of OTOP entrepreneurs participating and some OTOP operators have to find channels for selfexhibiting in other provinces across the country where sales at trade shows have good sales. But have to pay in the shop or quite a lot of travel 11) Concerning the grouping of OTOP operators in Bangkok that is unclear and strong enough to perform the task As a result special events were not as successful as they should have been. 2.There are 9 strategies for public relations of OTOP products in Bangkok namely 1) strategies for fairing in special events of government agencies and private sectors 2) strategies for opening exhibition spaces for OTOP products in Bangkok 3) strategies for organizing OTOP products. Make public relations media in online and offline formats 4) Songwriting strategy for OTOP products in Bangkok 5) Online product distribution channel strategy 6) Telephone distribution channel strategy 7) Overseas distribution channel promotion strategy 8) Strategy Selection of Bangkok brands to enhance OTOP products in Bangkok 9) Strategies for storytelling in public relations

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การศึกษาและพัฒนาบูธจำหน่ายสินค้าโอทอปเคลื่อนที่แบบถอดประกอบ สะท้อนอัตลักษณ์ศิลปะล้านนาจากวัสดุธรรมชาติในท้องถิ่นเพื่อเพิ่มมูลค่าทางเศรษฐกิจให้กับผลิตภัณฑ์ในชุมชน : กรณีศึกษา ศูนย์ภูฟ้าพัฒนา จังหวัดน่าน
การศึกษาและพัฒนาบูธจำหน่ายสินค้าโอทอปเคลื่อนที่แบบถอดประกอบ สะท้อนอัตลักษณ์ศิลปะล้านนาจากวัสดุธรรมชาติในท้องถิ่นเพื่อเพิ่มมูลค่าทางเศรษฐกิจให้กับผลิตภัณฑ์ในชุมชน : กรณีศึกษา ศูนย์ภูฟ้าพัฒนา จังหวัดน่าน

This research aims to improve the booth model of OTOP products from Phu Fah Pattana Center Nan Province. To increase marketing channels by distributing products to various locations in order to increase sales to community products. The design must take into account the convenience of rapid assembly and dismantling for a limited time. The characteristics of the booth must be disassembled interesting in looks that reflect the identity of Lanna art. There is a beautiful strong structure to support the weight of the product. The size and proportion are suitable for the usage habits of consumers. Which will help promote products in the community that have higher sales stronger communities. Able to divide the product market in the country and can create marketing channels to other countries. It is a good result for the villagers in the community that will have the guarantee of self-sufficiency and sustainably sufficient lives. From the analysis of the Lanna Wisdom Identity Model there are 4 types of concepts which are The concept of the components of the house GalaeThe concept from the barn Concept of the components of the house Kwan Concept of triangular pattern woven grass. After that it was developed to the stage to interpret the meaning of space in form of booth. And then lead to the design of 4 booths. And conducted a questionnaire to find satisfaction with each type of booths that responded to various usability benefits including satisfaction with the appearance and usage characteristics that responded to the behavior of Most users. Conclusion Booths from the concept of Lanna house components called galae have the highest percentage of satisfaction in 3 aspects which are Percentage of satisfaction with the layout of the booth Percentage satisfaction with workpiece assembly and disassembling storage and transportation Percentage of satisfaction with the perception of Lanna identity. For the satisfaction with the size the proportion of use and the convenience of use the booth from the concept of the components of the house Kwan with the highest rate of percentage satisfaction.

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การพัฒนาขีดความสามารถของวิสาหกิจชุมชนนาโพธิ์ ด้านการตลาดและการจัดการเพื่อพัฒนาสินค้าหนึ่งตำบลหนึ่งผลิตภัณฑ์ (OTOP) สู่สากล (AEC)
การพัฒนาขีดความสามารถของวิสาหกิจชุมชนนาโพธิ์ ด้านการตลาดและการจัดการเพื่อพัฒนาสินค้าหนึ่งตำบลหนึ่งผลิตภัณฑ์ (OTOP) สู่สากล (AEC)

This research is intended; 1. To study the problem solving on marketing strategy and management development of silk for Na Po People located in Buriram province. 2. To convey how to fix the marketing strategy and development of product for Na Po Province’s silk. A research conducted Action Research which studies the conceptual framework and research on the theory of Deming PDCA cycle by examples that include 20 residents of Na Po community. The sample group will be educated on the capacity of Na Po’s Community Enterprise marketing and development of management on One Tambon One Product (OTOP) to be comparable with international (AEC). Moreover the research will collect questionnaires on target consumers to analyze the silk market. The research found that there are two Factors : - marketing factor and management factor. In marketing factor 1. To create brand silk Na Po so consumers know and recognize toward brand which Na Po’s silk has not owned any brand at present. 2. 2. To be advertised about the product of Na Po’s silk to target market to recognize and aware for Na Po’s brand 3. 3. To improve the quality of the product as standard into the acceptance of common people especially foreign customers. 4. 4. To develop new silk products by providing a variety of processed products to meet the diverse needs of consumers. 5. 5. To increase the distribution channels can be purchased easily and conveniently. 6. In management factor 7. 1. To plan for raw material in advance about stock of Na Po’s silk is adequate for production. 8. 2. To be supported for providing Na Po Community Enterprise’s fund by government sector

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