The purposes of this study were to 1) study consumer’s behavior at Yellow Orchids restaurant at the Operation Center of Thai Airways International 2) investigate marketing strategies affecting the consumer’s decision on choosing the Yellow Orchids restaurant 3) compare personal factors affecting the consumer’s decision on choosing Yellow Orchids restaurant. The sample group was 350 Thai customers using the restaurants. The sample group was chosen by using the accidental sampling technique. The questionnaire was used in this study to collect data. The statistics used in this research were percentage mean frequency standard deviation t-test and F-test. The result showed that the majority of consumers were women aged over 45 years old with monthly income in a range of 25001-35000 bath. As for the consumer’s behavior it was found that they came here to have food during 11.01- 13.00. They spent less than 1000 bath. They usually order Thai food. The factor involving the decision was self-decision making As for the marketing strategies affecting the consumers in using Yellow Orchids restaurant all strategies were rated high with price and service ranking highest ( = 4.15) physical environment ( = 4.14) product ( = 4.11) personnel ( = 4.10) channel ( = 3.86) and sale promotion ( = 3.79) respectively. According to the comparative marketing strategies affecting consumers in using the service of Yellow Orchids restaurant it was found that sex or gender played no role in using the restaurant. However age affected the product price sale promotion personnel service and physical environment with significant statistic level at 0.05. It was also found that monthly income affected product sale promotion service with significant statistical level at 0.05.

The purpose of this study were to 1) study consumer’s behaviors at on choosing fresh coffee at restaurant 2) investigate marketing strategies affecting the consumer’s decision on choosing fresh coffee at restaurant 3 ) compare personal factors affecting the consumer’s decision on choosing fresh coffee at restaurant at Thai Airways International classifications on the factors for the educations will be consumer’s decision on choosing fresh coffee of Yellow Orchid Restaurant at Thai Airway International. The sample group was 225 Thai customer’s using the restaurants. The questionnaire was used in this study to collect data. The statistics used this research were percentage mean frequency standard deviation t-test and F-test. The results showed that the men age 35 to 45 years old work as employees for the private companies with salary of 35000 bahts and up the reasons for having coffee were because of the conferences and meetings. From 7:00 am until 9:00 am cost around 85 bahts/time. Consume hot coffee at least 1 cup. Cappuccino and latte are popularly being selected among the people. Do not buy other products alongside coffee. Change the coffee type sometimes. Other than coffee then they’ll be lemonade Anchan juice and decide for yourself. As for the marketing strategies affecting the consumer decision on choosing Fresh Coffee all strategies were rated high. According to the comparative marketing strategies affecting consumers in choosing Fresh Coffee it was found that sex or gender played no role in using the restaurant. However age affected products Place Promotion People process of service and Physical with significant statistic level at 0.05. However vocation affected products Place Promotion with significant statistic level at 0.05. However Earnings affected products price Place People process of service and Physical with significant statistic level at 0.05

The purposes of this research were to make artificial wild orchids from joint-vetch to imitate the natural one. Researchers studied joint-vetch dyeing Thai wild orchids forming from joint-vetch Thai wild orchids selecting by considering appropriate appearance shape and composition and five experts gave the opinions on the chosen researched orchids. The development of wild orchid product from joint-vetch was transferred to housewife’s group in Phra Nakhon Si Ayutthaya province. The satisfaction of the research product was investigated from 60 target groups. The overall satisfaction of the participants after attending the training course was at the high level (4.73). Other aspects were found that the average mean (4.74) of the facility was at the highest level. The average mean (4.73) of the knowledge application was at the highest level. The average mean (4.71) of the product was at the highest level. The average mean (4.68) of the instructor was at the highest level. The average mean (4.35) of the understanding was at the high level.

The purposes of this research were to make artificial wild orchids from joint-vetch to imitate the natural one. Researchers studied joint-vetch dyeing Thai wild orchids forming from joint-vetch Thai wild orchids selecting by considering appropriate appearance shape and composition and five experts gave the opinions on the chosen researched orchids. The development of wild orchid product from joint-vetch was transferred to housewife’s group artificial flower entrepreneur and interested people in Phra Nakhon Si Ayutthaya province. The satisfaction of the research product was investigated from 60 target groups. The research’s results were: The appropriate types of Thai wild orchid were Ueang Matchaanu (Purple Bauhinia) Chang Iyares (Rhynchostylis retusa (L.) Blume) Ueang Sae Mon (Dendrobium bellatulum Rolfe) Ueang Sainamkrung (Dendrobium parishii) and Leuang Junthaboon (Dendrodium friedericksianum Rchb. f.). They were made into Thai wild orchid box Thai wild orchid bouquet Thai wild orchid garden in the glass and Thai wild orchid bouquet decoration. After the target groups attended the knowledge and technology transfer training course the investigation found was as follows: Most participants 73.33 % were female and 26.76 % were male. Most participants (33.33%) were in the 41-50 years age category and 26.66% were in the 21 – 30 years age group 21.66% were in the 31 – 40 years age group 10 % were more than 50 years old and 8.33% were younger than 20 years old. 33.33 % of the participants were famers 20% were freelance and merchants 16.66% were students and 13.33% were civil servant officers. The overall satisfaction of the participants after attending the training course was at the high level (4.73). Other aspects were found that the average mean (4.68) of the instructor was at the highest level. The average mean (4.74) of the facility was at the highest level. The average mean (4.71) of the product was at the highest level. The average mean (4.35) of the understanding was at the high level. The average mean (4.73) of the knowledge application was at the highest level.

Dendrobium Orchid is a popular flower used in garlands because of its large and colorful petals. Accordingly this study aims to research methods to preserve the freshness of Dendrobium Orchid by soaking orchid before twining into garlands First step of this study is to soak orchid stem base in 5 different solutions in the same duration then evaluate the life of fresh orchid the changing of weight and the degree of witheredness. The findings reveal that orchid flower that is put in the vase with sucrose solution of 3.5 grams per 200 milliliter of water provides the longest life extension of 33.3 days whilst Coke solution of 100 milliliter per 200 milliliter of water and Aspirin solution of 300 pp per 1 percent of sucrose yielding the life extension of 30.3 days and 15 days respectively. Second step is to soak whole Dendrobium Orchid flower in different solution for more than 12 hours and then take of its petals. The outter rings of petals are then used in twining garlands. The study shows that the best approach to preserve fresh orchid garland is to soak in sucrose solution of sucrose of 3.5 grams per 200 milliliter of water and keep in refrigerator which yield a life extension of 17 days. Further soaking in Coke solution of 100 milliliter per 200 milliliter of water or in sucrose solution of sucrose of 3.5 grams per 200 milliliter of water and keep in foam container filled with ice flake yields the same life extension of 16 days while the controlled group with no chemical and keep in room temperature results in the shortest life extension of 6 days.