จำนวน Repository ( 11 )

ศึกษาอิทธิพลของคุณลักษณะงานและการรับรู้การสนับสนุนจากองค์กร ที่ส่งผลต่อการปรับตัวและผลการดำเนินงานของพนักงาน : กรณีศึกษาธนาคารไทยพาณิชย์ในเขตจังหวัดนนทบุรี
ศึกษาอิทธิพลของคุณลักษณะงานและการรับรู้การสนับสนุนจากองค์กร ที่ส่งผลต่อการปรับตัวและผลการดำเนินงานของพนักงาน : กรณีศึกษาธนาคารไทยพาณิชย์ในเขตจังหวัดนนทบุรี

Changes in any circumstances tended to be faster no matter on the aspect of economic social or culture. Especially changes as we had stepped into the 21st century a technology driven creative and innovative era. Therefore the organizations were unavoidably to process with changes because the former successful management and operation may be outdated and prevented the organizations to attain the goals. From this significance the researcher then interested to study on “the influences of Job characteristics and perceived organization support affect to adjustment and performance of employee: a case study of Siam Commercial Bank in Nonthaburi province.” Research objective was to study on the influences of Job characteristics affect to adjustment of employee the influences of perceived organization support affect to adjustment of employee and the influences of employee adjustment affect to performance of employee. Questionnaire was used as the tool for data collection from 255 samples. Data analysis was to seek for the relationship between variables using CFA and hypotheses testing via Structural Equation Modeling (SEM). It was found from the results that Job characteristics perceived organization support and employee adjustment had p-value that lesser than 0.05. Therefore this can be summed that work attributes and perceived organization support had the positive influences toward employee adjustment. In addition the employee adjustment had positive relationship with employee performance. According to the results organization leader shall foresee the significance of work assignment and supporting system to motivate for work inspiration. It was to form the internal motivation positive thinking and attitude to boost up the team spirit. This would result on creativity and novel things. Moreover it would consider to take good care on the needs and differences of each person to promote for good relationship and work support or development for person to achieve their own and mutual goals.

2566
Cross-cultural examination of the relationship of service quality perceived value, customer satisfaction and Loyalty in the Drug Store in Bangkok, Thailand
Cross-cultural examination of the relationship of service quality perceived value, customer satisfaction and Loyalty in the Drug Store in Bangkok, Thailand

The cross-cultural customer experience and the service environment were two of the most important aspects of retailing that should be prioritized particularly in pharmacy shops. This research investigated the retail experience at the pharmacy store from the perspectives of people from a variety of diverse backgrounds and different geographical locations. The interview was planned and performed by the researcher using a semi-structured format. Participants were recruited from a variety of community-based pharmaceutical shop during the pandemic in the Bangkok areas. The researcher applied convenience sample with the assistance of the owner of the pharmaceutical shop. The analysis of the data was transcribed verbatim and analyzed for key themes via manual inductive coding and constant comparison. The research participants shared their personal experiences with purchasing drugs and associated items during the pandemic. They were also exposed to the stores atmosphere and sanitary environment. Misappropriation of retail space might be caused by dissatisfaction with the shopping experience. A variety of behavioral strategies that improved the retail experience such as creating a dedicated section in the shop for relevant items or updating the in-store environment may help improve the retail experience for customers. The authors provided suggestions for how retailers might use their newly acquired knowledge about consumer behavior. Each of these themes also offered the possibility of further investigation in the future.

2566
ปัจจัยภายในองค์กรที่มีอิทธิพลต่อการรับรู้พันธกิจของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ปัจจัยภายในองค์กรที่มีอิทธิพลต่อการรับรู้พันธกิจของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The study was conducted to explore organizational factors influencing perceptions of Of Rajamangala University of Technology Phra Nakhon mission.This research is quantitative research which its 287samples used were Rajamangala University of Technology Phra Nakhon personnel selected through proportional stratified random sampling. The data collected were analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression equations. The research results revealed that the organizational factors affecting perceived mission of Rajamangala University of Technology Phra Nakhon personnel included factors such as 1) strategic aspect 2) system aspect 3) Staff aspect 4) Style aspect and 5) skill aspect which influenced the perception of the mission of Rajamangala University of Technology Phra Nakhon staffs at 0.05 level of statistical significance. This could be explained jointly by the mission statement in the overall at 66.2 percent. However the organizational aspect and value aspect had no influence on the perceived mission of Rajamangala University of Technology Phra Nakhon staffs.

2563
ความสัมพันธ์ระหว่างพฤติกรรมการสื่อสารและการรับรู้ข่าวสาร ต่อประสิทธิภาพการสื่อสารภายในองค์กร ของพนักงานฝ่ายบริหารจัดการ องค์กรอิสระแห่งหนึ่ง
ความสัมพันธ์ระหว่างพฤติกรรมการสื่อสารและการรับรู้ข่าวสาร ต่อประสิทธิภาพการสื่อสารภายในองค์กร ของพนักงานฝ่ายบริหารจัดการ องค์กรอิสระแห่งหนึ่ง

The purpose of this descriptive study is to behaviors perceived communication effectiveness and the relationship between communication behaviors and perceived intra-organizational communication effectiveness using 70 sets of closed-end questionnaires as a tool for data collection from employees at a selected independent organization. Statistical methods for data analysis included percentage mean( μ ) standard deviation( σ) and correlation coefficient. The results of the study indicate that most of the survey respondents ae male aged 51 years and older with a marital status. The education level is bachelor’s degree. In respect of information perception intra-organization matters are the main priority among employees with a focus on the information within the organizational unit they belong to or benefits related to them. With regard to communication frequency and channels internal email is mainly used followed by Facebook and Line respectively due to restricted access to communication tools at work. On aspect of intra-organizational communication efficiency straight-to-the-point communication speed and perception are found mainly with the matters within the organization or the work unit the employees belong to. When considering the credibility of the information the emphasis is placed on the content of the order coming from within the organization substantially affecting the communication efficiency. Thus there is the close relationship between information perception and intra-organizational communication efficiency as the correlation is significant at 0.05 level. It can be said that employees at this organization pay considerable attention to the information within organization.

2563
การรับรู้คุณภาพบริการของร้าน QC Car Audio
การรับรู้คุณภาพบริการของร้าน QC Car Audio

The purpose of this study was to investigate the perceived service quality of QC Car Audio users and compare the quality of service provided by QC Car Audio stores classified by their demographic characteristics. The sample was 267 customers using the QC Car Audio service from January 2015 to January 2017. The statistics used for the data analysis included frequency percentage mean standard deviation and t-test was applied as well as the analysis of one-way ANOVA. The study found that the overall quality of QC Car Audio service provided by the customers was at the highest level. It was also found that the customers’ different gender age marital status education monthly income occupation and service location did not significantly vary in terms of the service quality perception towards QC Car Audio in the overall. When looking into each five aspects there were no significant differences. However different service locations yielded different service quality perception towards QC Car Audio at the .05 statistically significant.

2563