จำนวน Repository ( 19 )
กลยุทธ์การประชาสัมพันธ์สินค้าโอทอปกรุงเทพมหานคร
The objectives of this research were 1) to study the problem of public relations of OTOP products in Bangkok and 2) to formulate a strategy to publicize Bangkok OTOP products. This is a qualitative research; studied from the document and interviews with a total of 5 key informants executives officer in the public relations of OTOP products in Bangkok and operators of OTOP products in Bangkok all 5 product categories The results were as following: 1. The problem of public relations for OTOP products in Bangkok; it was found that there were 11 issues of public relations issues namely 1) the administration of a special government agency affecting the work of public relations 2) Determining the person responsible for the public relations of Bangkok OTOP products that are inconsistent with the nature of the work 3) Adaptation of government agencies that are not keeping up with technology changes 4) Limited public relations budget. 5) Different entrepreneurs needs for distributing OTOP products in Bangkok. 6) Not dividing entrepreneurs by business size. 7) The ability to produce organic products that meet the needs of consumers appropriately 8) The image of OTOP products is not acceptable among Thai people 9) An application that is an intermediary in The market place has a high cost that operators have to pay for those applications. 10) In terms of organizing special events of OTOP Bangkok with a small number of OTOP entrepreneurs participating and some OTOP operators have to find channels for selfexhibiting in other provinces across the country where sales at trade shows have good sales. But have to pay in the shop or quite a lot of travel 11) Concerning the grouping of OTOP operators in Bangkok that is unclear and strong enough to perform the task As a result special events were not as successful as they should have been. 2.There are 9 strategies for public relations of OTOP products in Bangkok namely 1) strategies for fairing in special events of government agencies and private sectors 2) strategies for opening exhibition spaces for OTOP products in Bangkok 3) strategies for organizing OTOP products. Make public relations media in online and offline formats 4) Songwriting strategy for OTOP products in Bangkok 5) Online product distribution channel strategy 6) Telephone distribution channel strategy 7) Overseas distribution channel promotion strategy 8) Strategy Selection of Bangkok brands to enhance OTOP products in Bangkok 9) Strategies for storytelling in public relations
สื่อประชาสัมพันธ์โรงเรียนวัดทรงธรรม
The purposes of this study were to produce media and develop public relations for Wat Song Tham School and study satisfaction of the media used in public relations. The sample group of 50 samples who were teachers students of Wat Song Tham School and others. The statistics to analyze by using percentage average and standard deviation. The results of this study show that the sample group had satisfaction to public relations was the highest level (𝑥̅=4.56) and overall was at highest level including content (𝑥̅=4.66) and presentation (𝑥̅=4.61).
การผลิตสื่อประชาสัมพันธ์มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ในรูปแบบเสมือนจริง 3 มิติ
The objectives of the study were to produce 3D virtual reality media production for public relations of Rajamangla University of Technology Phra Nakhon and to study the satisfaction of the 3D virtual reality Media. This research was research and development. The data was collected from a sample of 400 samples. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: the sample group had the satisfaction to 3D Virtual Reality Media for Public Relations of Rajamangla University of Technology Phra Nakhon was at a high level.
การศึกษาแนวทางการประชาสัมพันธ์และการสร้างหลักสูตรฝึกอบรมวิชาชีพระยะสั้น
Public relations media development results Short-term courses in home economics Webpage banner The quality is good (𝑥= 4.47 S.D. = 0.55). The poster has a very good quality and large publicity signs. The quality is at a good level (𝑥= 4.47 S.D. = 0.55) with a high level of satisfaction (𝑥= 4.00 S.D. = 0.88). Large public relations signs Was satisfied at a high level (𝑥= 4.05 S.D. = 0.83) and posters were satisfied at a high level (𝑥= 4.18 S.D. = 0.76) Short-term vocational training course development results Out of 100 respondents most of them were 67 female 67.00% aged 31-40 years 34 people accounting for 34.00%. 36 undergraduate studies accounting for 36.00%. Professionals employees / employees amount 36 people equivalent to 36.00%. Courses that need to be trained include bakery (averaging a total of 4.57). Need to train for 4 days (2 Saturday-Sunday) 58 people equivalent to a hundred million. 58.00 and have a need for the appropriate cost of training the price of 2500 - 3000 baht 37 people representing 37.00 percent. The satisfaction of the trainees for the vocational training short vocational courses bakery subjects. Satisfied with the short term vocational training course in home economics for bakery subjects. Participants were satisfied with the short-term vocational training program for home economics in the bakery subject at the highest level with a mean of 4.84 which can be used for real (mean 4.83). Training (average 4.82) Transfer of knowledge of trainers (average 4.76) clarity of methods or procedures of each training plan (average 4.74) Used for training (average 4.73) duration of training (average 4.72) knowledge skills and benefits received from training (average 4.70) training place (average 4.69) and The clarity of the methods or steps of each training plan (mean 4.68) respectively
การสื่อสารเพื่อการสร้างภาพลักษณ์กรมประชาสัมพันธ์ ผ่านเว็บไซต์กรมประชาสัมพันธ์
This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on news exposure through PRD’s Website 2) to study demographic characteristics of PRD’s website users which affected the Public Relations Department’s image 3) to study the news exposure of PRD’s website users which influenced the Public Relations Department’s image. The participants in this study involved 400 people who have visited PRD’s website. To collected data the researcher adopted electronic questionnaires as a research tool and also made use of Descriptive Statistic Frequency Percentage Mean Standard Deviation (S.D.) and Inferential statistics to investigate the relationship. Moreover Chi-Square was implemented to test the hypotheses that the significant level was 0.05. The research results revealed that questionnaire responders mostly were 21 to 30- year-old males with a bachelor’s degree. Their occupations were government officers and public officers. The questionnaire responders mostly visited PRD’s website through the popular search engine: www.googel.com. Moreover they usually visited PRD’s website six times a week and spent more than 30 minutes at a time between 7 p.m. – 12.59 a.m. The Public Relations Department’s image was in a very significant level. After testing hypotheses the results showed that occupations were an influential factor on news exposure through PRD’s website. Gender and education background had an impact on new exposure and frequency of PRD’s Website usage. In addition educational level influenced time spending on visiting PRD’s website. Occupations were related to the period of exploring PRD’s website. Furthermore gender had an effect on PRD’s image and news exposure in terms of approaching channels to PRD’s website affected PRD’s image