Thailand is one of the few countries in the world that provides the whole value chain of the textile industry with over 4700 local textile producers and 800000 to one million workers making this industry the second-most important employment sector. In 2016 the industry’s export revenue was valued at almost USD 7 billion contributing to over 3% of total exports. The Association of Southeast Asian Nations (ASEAN) is the biggest international market for Thailand clothing export (23%) and expected to become the worlds fourth largest market by 2030. However Thai cloth entrepreneurs are facing major problems that demand attention including labour costs new design and product development and in particular online marketing. The Thai fashion and textile industries should define a clear strategic move through integrating textile with fashion with a view “toward sustainable creative industries with strong soft power”. The purpose of this study is to analyse competitiveness of Thai cloth entrepreneurs in relation to online management and integrated marketing communications (IMC) in the ASEAN market. The research instrument involves a descriptive cross-sectional mixed-method study in Thailand. For quantitative data 60 cloth entrepreneurs are invited to complete a questionnaire before and after our “online management and IMC” training programme and a qualitative in-depth interview study is conducted with 10 cloth entrepreneurs. The 2017 survey returned 100% participation with general agreement that a website and Facebook are the most important IMC tools for online marketing in the ASEAN market. Before training the participants had knowledge and skills regarding the ASEAN Free Trade Area (AFTA) online communication and social media tools in intermediate level while they had less knowledge and skills concerning social media web design and online gallery. After training the statistics show an increase in entrepreneurs’ level for all knowledge and skills. Furthermore the findings from in-depth interviews show that with regard to entrepreneurial competitiveness in relation to the ability of online management and IMC there is a requirement for further training and government support. In addition the 10 cloth entrepreneurs agree that time management and quality of product and service control are very important for online business.

The main objectives of this study were to study 1) problems of administration 2)the improvement guidelines and 3) comparing some sample groups’ comments to the overview of the administration improvement guidelines by the uses of modern technology and social network for people services of the police hospital. This study was a survey research using questionnaires which passed through quality including validity check and reliability check at 0.89 level. Total samples of 625 were patients receiving all outpatient services calculated by taro Yamane’s formula at the confidence level 94% The 458 sets of questionnaire were collected equal to 73.28% of the total samples. Statistics used in this study were percentage mean standard deviation and t-test. The study results showed that 1) the main problem was the Police Hospital operating by bringing modern technology and social network for people services is lack of an endeavor and care for the people; 2) the main improvement guidelines is the top executives of the police hospital should create knowledge understanding and be a good role model serving people with honestly endeavor and empathy. Meanwhile Police Hospital should set policies and plans which are clear and continuous to use modern technology training and develop all staffs to be ready for effective communication by using modern and universal hardware/software technology and social network for people services; 3) males and females undergraduate and bachelor’s degree or higher have no different opinions on the overall management improvement approach.

This research aimed to 1) study social networking communications and wordof-mouth communications that affected consumer behavior in visiting pet cafés in Bangkok; and 2) study attitudes toward using services that affected consumer behavior in making a decision to visit pet cafés in Bangkok. The sample group in this research consisted of 400 people who visited pet cafés in Bangkok with questionnaires as the research tool to collect data. Statistics employed were frequency percentage average and standard deviation as well as multiple regression analysis and the level of statistical significance at .01. The research results found that : Most of the questionnaire responders were women accounting for 59.25 percent; between 21-30 years of age accounting for 56.50 percent; single accounting for 7 2 .5 0 percent; undergraduates accounting for 69.00 percent; earning monthly income of 10001-20000 baht accounting for 37.75 percent; and residents of detached houses accounting for 31.75 percent. When testing the hypotheses it found that social networking communications and word-of-mouth communications affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01. Emotional and behavioral attitudes affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01.

The objectives of this research were (1) to study media exposure behavior of technology technology learning behavior technology using behavior in daily life and self-development of elderlies in Bangkok (2) to compare between demography and self-development of elderlies in social network and (3) to study effects of factors to self-development in social network of the elderlies in Bangkok. The data were collected from 400 elders who were elderly 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency percentage arithmetic mean (X) standard deviation (S.D.). Statistics used for hypothesis testing included chi-square t-test One-way Analysis of Variance and multiple regressions. The results of study showed that:

This study aimed to 1) the evaluation of the design of Local History WebQuest of Mathayomsuksa 1 students based on constructivism through online social network revealed a high level of quality (= 4.62 S.D.=0.35) 2) the participants who studied Local History by using WebQuest with constructivism through online social network for Mathayonsuksa 1 students showed a better learning progress for no less than 20% 3) the participants’ satisfaction toward studying Local History by using WebQuest of Mathayomsuksa 1 students with the model that has been developed reached a maximum ( = 4.57 S.D. = 0.69).