This paper presents public relation strategic planning of Intercity Motorway Division Highways Department. The objective is to know and understand the practical strategy of Intercity Motorway Division by using public relation to publicize to the officers both inside and outside office. The inside officers have to realize the importance of accomplishment of duty performance. The outside officers have to understand the role and duty of division and support their working to create good image and get further plan. This is a study of the opinions from four groups as follows: - 1) Study on the attitude of Intercity Motorway officer towards organization 2) Study on the attitude of highway driver towards Intercity Motorway Division 3) Interview the advertiser opinion towards Intercity Motorway Division 4) Interview people who have accommodation nearby motorway.

The objective of this research was to study the relationship between working principles. human resource management practices and the learning organization of personnel in Rajamangala University of Technology Phra Nakhon by collecting data from a sample of 360 people by using a questionnaire using descriptive and inferential statistics. Personnel of Rajamangala University of Technology Phra Nakhon used in this research study. mostly female accounted for 67.80% aged between 36 - 45 years equivalent to 34.20% Single status accounting for 64.70% had a masters degree. 48.10% have work experience between 11-20 years representing 40.30 percent and most of them are support personnel accounting for 58.60% Analyzing the relationship of working principles and human resource management practices that affect the organization of learning. In summary the implementation of the working principles of His Majesty King Bhumibol Adulyadej the Great principles of human resource management practices and learning organizations It is a challenge for management in terms of the survival of the organization. which must be integrated and applied The university has to step into the learning organization. It must start with the importance of human resources in the organization. has been developed appropriately. Because the organization relies on human resources to develop the organization. Also it must make people learn to happen. It may be learning at the individual level group level connected to the organization level. through various methods including education development training and learning by creating a learning organization as one of the heart of organizational management. Knowledge ideas and experiences are mobilized from each employee in order to integrate them for maximum benefit. and knowledge management properly and appropriately The organization will surely achieve its goals.

This quantitative research aimed 1) to study operation performance of Thai Gem Businesses. 2) To study factors affecting firm performance of Thai Gem Businesses. The research was collected data by using questionnaire with 452 participants from production group of Thai Gem Businesses. The samples were collected conveniently and analyzed by frequency percentage mean standard deviation Pearson’s correlation coefficient and analysis confirmatory with Structural Equation Modeling: SEM. It was one of all statistic techniques to test for causal relationship of variables. The results found that database information management systems have positively affect strategic management and firm performance of Thai Gem Businesses with significant level 0.05. Database information management systems also have positive affect on strategic management of Thai Gem Businesses with significant level α < 0.05. Besides this research results found that database information management systems has positively direct and indirect affecting firm performance by pass strategic management with direct affect on firm performance equal to 0.346 and indirect affect by pass strategic management equal to 0.575. And total affect was equal to 0.921 with significant level. It showed that overall affect of database information management system on firm performance was more than strategic management affect to Firm Performance (0.603) with significant level 0.05. The analysis of correlation coefficient model showed that measurement between latent variables have positive correlation with significant level α < 0.05. The analysis of Structural Equation Model revealed that it wassuitable harmonize with empirical data ( χ2 / df = 1.489 CFI = 0.997 AGFI = 0.957 RMSEA = 0.08 RMR = 0.004) and consistent with the define hypothesis. The research results described the environmental of firm performance approach to strategic management by TOWS Matrix and recommendation on strategic management to solve problems on firm performance of Thai Gem Businesses in order to develop continuous firm performance for competitive advantage.

The objective of this research is to analyze the content and the principles of Chinese novel “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” and to apply this in our working and daily lives. The study found that Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion is about Lu Su Marquis Sun Quan invited Zhuge Liang to meet Sun Quan and join Liu Pei’s army. Whereas Sun Quan received the secret letter from Cou Cou joining him to destroy Liu Pei. Lu Su disagreed on that idea but more than ๒๐ scholars supported Sun Quan to surrender to Cou Cou. However Sun Quan had not decided yet. When Zhuge Liang met Sun Quan’ scholars they insulted Liu Pei and Zhunge Liang but Zhuge Liang replied in smart way; praised Liu Pei as the morality and also abuse the excellency as the immorality disgraceful and surrender to evil thief Cou Cou. All of the scholars replied nothing. When Zhuge Liang met Sun Quan he teased about Sun Quan would defect himself by joining with Cou Cou which made Sun Quan furious. However after Sun Quan understood and learned how to win the Cou Cou he calmed down but was still worried about the plan. Then lady Wu came to Sun Quan and reminded him about his mother’s word; “In Zhou Yu’s counsels your safety find”. According to the story “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” there are important principles about self-organization people management and job management. For example the self-organization and the great character that leaders showed as grateful honest kindness modesty generous competent intelligent patience and endeavor. People need to follow these principles to find success in their lives. Morality and integrity can win people. The human management from “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” the leaders could control their workers and were honest to them. They strictly punished but also giving compensation as the reward. The leaders always learn the new things and where honest decisive kind neutral supportive to the lower class and learned to share. The important principles form this part is “If you treat people well they willingly work with you”. The job management the leaders from the Romance of the Three kingdoms had the important ethic to perform their management as thinking about the majority always have a plan and held frequent meetings put the right man to the right job where keen listened to the others analytical prepare manpower and governed righteousness for the benefits of the people. The best virtues for job management are working for majority benefits having a plan listening to others and getting the right person in the right job.

The purposes of the study were to investigate the organizational commitment compare factors affecting the organizational commitment and explore related factors affecting the organizational commitment of the personnel working at Suan Dusit University the questionnaire was administered to 362 samples and analyzed by the percentage distribution mean - Way ANOVA and pearson product moment correlation coefficient analysis set at 0.05 statistical significance. The study results revealed that Suan Dusit University personnel had high level of organizational commitment in general. Factors related to overall working performance were good and working experience was in average. It is also found that the organizational commitment level of the personnel who were different in different in terms of age marital status educational level work tenure and salary Income at 0.05 statistical significance. Additionally overall working performance as well as working experience was highly and positively related to the organizational commitment in general.