จำนวน Repository ( 42 )
อิทธิพลของการบริหารจัดการความยั่งยืนด้านสิ่งแวดล้อมสังคมและการกำกับดูแลกิจการต่อการบริหารการเงินอย่างยั่งยืนของบริษัทจดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย
This research aims to study the influences of sustainability management of environmental social and governance on sustainable corporate finance of the listed companies in the Stock Exchange of Thailand including 1) the listed companies which have been selected to continuously get the Thailand Sustainability Investment award all of 29 companies and 2) the listed companies which have been selected to discontinuously get the Thailand Sustainability Investment award all of 17 companies for 6 years from 2015 to 2018. This research is the mixed method research in both the Quantitative Research by using Descriptive Statistic Analysis Comparison of means Analysis Correlation Coefficient Analysis and Panel Data Regression Analysis with Hausman Test and the Qualitative Research by in-depth interview with 5 persons of the management of the Thailand Sustainability Investment awarded companies. The research results revealed that in continued Thailand Sustainability Investment awarded companies the sustainability management of Environmental has negatively statistically significantly influenced the sustainable corporate finance by making Debt to Assets (DAR) to decrease and positively statistically significantly influenced it by making Market Value (TBQ) Return on Equity (ROE) and Return on Assets (ROA) to increase. In discontinued Thailand Sustainability Investment awarded companies it found that the sustainability management of Social has negatively statistically significantly influenced sustainable finance by making Debt to Assets (DAR) to decrease and the sustainability management of governance has positively statistically significantly influenced sustainable corporate finance by making Market Value (TBQ) Return on Assets (ROA) and Return on Equity (ROE) to increase.
การตลาดออนไลน์ของสารสกัดจากไคร้น้ำ เพื่อส่งเสริมเศรษฐกิจยั่งยืนในชุมชนบ้านสวก จังหวัดน่าน
The research team aimed to develop a prototype and an online marketing concept of Homonoia riparia Lour. Extracts which is of interest to the Ban Suak community. Because of the needs of Bo Suak community who are cultivating organic fruit and medicinal plants. The Homonoia riparia Lour. were selected and extracted for cosmetic products. In the study Homonoia riparia Lour. extracts were extracted and tested for their bioactive compounds having antimicrobial properties and anti-oxidation. Initially dried Homonoia riparia Lour. leaves were extracted with 80% ethanol at a concentration of 5000 ppm had moderate antimicrobial properties for Pseudomonas sp. and Penicillium sp. For antioxidants activity it had antioxidants with DPPH method by performing free radical scavenging IC50 at 0.198 ppm. It was thus promoted for sale on the online market as introduction of Homonoia riparia Lour. extract and facial cream products with Homonoia riparia Lour. extracts. By managing the online market that already exists in the community an online market of Homonoia riparia Lour. extract for Ban Suak community Nan province via Facebook page was developed. The formation of online marketing by presentation of the extraction and the plant’s contents was including the events in many forms such as articles pictures videos questionnaires etc. Moreover the community could organize Facebook Events to invite interested people to join and learn watch demonstrations for the activity. They could try out test for and buy products. The outcome online marketing strategy of Homonoia riparia Lour. extract via Facebook Page can create success marketing that help consumers to gain knowledge and understand the benefits of the product as well. It also proposed guidelines for improving the process of creating an online marketing model based on the principles of Smart Goals SMART Goals for community people working in stores. The Smart Goals includes Specific Measurable Achievable Realistic and Timely. Based on the management principles and the acceptance of Ban Suak community in Nan province it should help create a way to reduce the cost of production guidelines to help reduce the problem of stocking herbs and offering fresh ingredients available all the time together with a verifiable tax invoice. It made it easy to understand the management approach to reach the target audience. As a result customers can come to find themselves and be able to conveniently access the products from anywhere. It thus introduces a performance review approach channels that customers can reach. Numbers of customers who visit the website or fan page will be able to present products and provides services easily.
การจัดการความรู้รูปแบบการพัฒนาผลิตภัณฑ์ชุมชนภูมิปัญญาท้องถิ่นของกลุ่มวิสาหกิจชุมชนอำเภอกระทุ่มแบน จังหวัดสมุทรสาคร ตามศาสตร์พระราชาสู่การพัฒนาที่ยั่งยืน
This study aims to examine the knowledge management in the development of community products from the local wisdom of the community enterprise Amphoe Krathum Baen in Samut Sakorn according to the king’s philosophy to create sustainable development. Three main objectives were: 1) To explore the knowledge management in community product development based on the local wisdom of Amphoe Krathum Baen in Samut Sakorn 2) To find out the form of product development based on the local wisdom of Amphoe Krathum Baen in Samut Sakorn that applied the Sufficiency Economy Philosophy (SEP) to sustainable development. 3) To empower the community through the development of community products based on the king’s philosophy to sustainable development according to government policy. The methodology used for data collection involved constructing a questionnaire and collecting data in small meetings sessions. The participants in the study were general people associated with the community enterprise of Amphoe Krathum Baen in Samut Sakorn. The sample consisted of 20 participants drawn from the simple random sampling. The questionnaire was used as a research instrument in this study. The data were then analyzed by using descriptive statistics: percentage mean (x ) and standard deviation (S.D.). The results of the study can be summarized as follows: The results present the knowledge management in the development community products based on local wisdom in Amphoe Krathum Baen Samut Sakhorn following the king’s philosophy to sustainable development. This knowledge was managed systematically according to family beliefs the relationship between family members and the transmission of knowledge in local wisdom from one to others to inherit this local wisdom treasure. Overall the knowledge management of local wisdom was at the moderate level. For the development of community products based on local wisdom the results shows that the participants paid attention to the form of packaging according to geographic indicator that was available in their local area at the highest level. In addition to strengthening the community these community products allowed the community to generate profitable income by building commercialization and setting up a community enterprise rather than doing business within the family. When considering all these items the results show that all items were at a high level.
การตลาดออนไลน์ของสารสกัดจากหญ้าเอ็นยืดหมัก เพื่อส่งเสริมเศรษฐกิจยั่งยืนในชุมชน วิสาหกิจเกษตรปลอดภัยบ้านม่วงเจริญราษฎร์ ตำบลบ่อสวก จังหวัดน่าน
The survey team aimed to develop online marketing on Plantago Major Linn. to Promote Sustainable Economy at Ban Muang Charoenraj Agricultural Safety Community Nhan Province. Ban Muang Charoenraj community is an agricultural community enterprise which has been recently established for two years and begun to cultivate and produce Plantago major L. products and need to develop a better online marketing approach for their interesting products. The research team therefore introduced the new approach including the choice of plant stage selection raw material preparation making fermented Plantago major L. extract determination of the properties of the plants that are anti-inflammatory and antioxidant and their antimicrobial activity. The plant extracts were thus developed as a key ingredient in facial creams because of their such good characteristics helping to promote the channel of online marketing. It was on the basis that Ban Muang Charoen community has the plants good raw materials good products one already made online media system of Facebook therefore the online media system was suitably developed further and used to be a medium for people to have the opportunity to know more about such products. The work that the research team relied on “Smart Gold principles” which can analyze online marketing practices for two stores. It helped create an opportunity to develop the store to generate more income to be able to improve and develop sales management in the future obtain more page views and introduce the community get involved in selling a wide variety of products online as well as transferring the utilization of Plantago major L. from the research team to the community. In the analysis it was found that it was necessary be able to increase sales by at least 20 percentages measurable attainable consistent with reality be able to learn and implement in no more than three months. In addition 2) obtain management guidelines that need to be supplemented further; there must be a promotion to control the quality production of Plantago major L. in the community. Quality and refrain from using pesticides. By promoting the provision of a one-stop service to the community the online marketing will be a source that can manage the linkage of raw materials to the buyers. Chemicals related to herbal extraction process and the materials for making cosmetic products would be set for creating ease of operation for customers to be able to track budget used and to easily manage the product quality along the way with a quick and reliable delivery service. It is necessary to encourage a clear analysis of the business plan of each store. From these necessities of the research to promoting online marketing channels for the Ban Muang Charoenraj Agriculture Enterprise Community a communication channel and promotion for customers can generate income for the anywhere anytime without limitation suitable for the current situation.
ทิศทางการพัฒนาศักยภาพชุมชนผลิตขนมหวานไปสู่แหล่งท่องเที่ยวอย่างยั่งยืนในจังหวัดเพชรบุรี
The study of Direction of the Potential Development Community of a Confectionery Production into the Sustainable Tourism in Phetchaburi Province aimed to study: The study of Direction of the Potential Development Community of a Confectionery Production into the Sustainable Tourism in Phetchaburi Province employed qualitative research by collecting data from interview and focus group discussion. Data was analyzed using content analysis. The main informants were community leaders local people in Phetchaburi community officers administrators sub-district administration organization. The results of this research showed that 1. This community has been empowered and also received many awards from government agencies and private sectors but there are tourism developments concerned which are the lack of cooperative from local people and academies including the shortage of staff officers for tourism promoting. 2. There are 3 process guidelines to develop the community into a potential tourism community which are 1) Encouraging people in the community to get involve with organizing confectionery tourism attractions which will be overseen by Sub-district administrations organization’s management operation responsibilities and evaluation. 2) Providing community of confectionery tourism roadmap to promote confectionery learning center confectionery festival along with setting up traditions which will symbolize the uniqueness of the community. 3) Educating youth and community members to be able to guide and show tourists around their community helping tourists to learn and to know more about the uniqueness of confectionery community to make the community more recognizable.