This research was to study the current condition of Sunthorn Phus Nirat literature. especially Nirat Mueang Phet in Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province to study the interest of Thai tourists traveling to Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province and to study the guidelines for the use of literature for the benefit of tourism by asking from village scholars community leaders and people in Khlong Krachaeng Sub-District Mueang District Phetchaburi Province. This research is a mixed research which is a quantitative research and qualitative research. The period of data collection is from October 2021 - September 2022 with the population traveling to travel within the Khlong Krachaeng community. Muang District Phetchaburi Province and use the online questionnaire that passed the confidence test. is a tool for collecting 400 sets of data then the questionnaires were analyzed by the Statistical Package for the Social Sciences package (SPSS). The results showed that Demographic data of the respondents found that most of the respondents were female aged 20-30 years single status bachelors degree. General Contractor The average monthly income is 10001 - 15000 baht. Most of them analyze the interest in tourism in Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province emphasizing 1) architecture and ancient sites in Khlong Krachaeng community 2) various palaces such as Ban Puen Palace Phra Nakhon Khiri ( Khao Wang) 3) Lifestyle of people in Khlong Krachaeng community 4) Traditions and culture in Khlong Krachaeng community 5) Natural beauty such as Tham Khao Luang Tham Chan Ton 6) Source of sweets and souvenirs in the community Khlong Krachaeng 7) Source of local products and souvenirs in Khlong Krachaeng community 8) Various art works such as wood carvings stucco work murals and was most interested in the promotion and conservation of Nirat Muang Phet literature in Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province. To provide knowledge in the field of Nirat Muang Phet literature It will increase the interest of tourists who come to travel in the community more. And there should be a public relations event about Nirat Muang Phet literature on important days within the community in order to use Nirat Mueang Phet in the development of cultural tourism in Khlong Krachaeng Sub-District Mueang District Phetchaburi Province.

This study Development of cultural tourism routes in Phetchaburi Municipality have a purpose to study the basic information on the development of community tourism routes and to create cultural tourism routes in Phetchaburi municipality. The research employed a qualitative research The key informant groups are community leaders academics village philosophers community staff. The research tool was an open-ended questionnaire for in-depth interviews and a focus group. The results of the research revealed that the area in Phetchaburi municipality is a complete cultural base area. There are cultural attractions that are interesting including religious sites ancient sites traditions lifestyles. The cultural tourism route in Phetchaburi Municipality is one-day trip and 2 day trip.

Research on Creativity media promotion of cultural tourism. Traditional KUM-FAH Thai culture. Lopburi. The objectives of the research are as follows 1) For education and public relations media promoting cultural tourism Kam Fah tradition inherited Thai Phuan culture Lopburi 2) In order to develop the design and production of the public relations media model to promote cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi 3) In order to assess the satisfaction of the public relations media promoting cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi Method Will use quantitative and qualitative study together With research Gathering data from relevant documents textbooks and researches both academic and semi-academic. Before being introduced into the design and development process of new forms of public relations and packaging media Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data Is analyzed. A descriptive essay was also presented The research found that 1) The result of the satisfaction assessment of the new packaging for the target group The satisfaction is at the highest level with an average of 4.56 divided into 2 areas which are the structure design of the packaging The most satisfied with item 1 is the form of packaging structure Overall is suitable for the product. At the highest level with an average of 4.64 and packaging graphic design. The most satisfied with item 1 and no. 5 is a beautiful relaxing eye-catching style and packaging. The media / or identity of the Thai Phuan ethnicity can be used very well. At the highest level with an average of 4.80 2) The result of satisfaction evaluation of the new public relations media of the target group The overall satisfaction is at the highest level with an average of 4.36. The results from the sub-topics of the target group found that the target group has given attention / satisfaction with the public relations medianumber 1 is that they are satisfied with the form of New media releases as a whole The satisfaction was at the highest level with an average of 4.65

The purposes of this study were 1) Study the participation of the community in tourism development. 2)To know the problems and obstacles in community participation in tourism development. 3)Guidelines for the development of community participation in tourism management Cultural Tourism Community of Old Town by the Phetchaburi River. The instruments used of the study was in-depth interviews with key informants 12 people. The research findings were as follows: Cultural Tourism Community of Old Town by the Phetchaburi River participate in decision making operation benefit and participate in the evaluation of tourism management. Problems and obstacles to community participation: downtime in sync disagreement participation. Guidelines for the development of community participation in tourism management: community participation give precedence to the people in the community emphasis on working according to plan know how to solve problems for development.

The Objectives of the study were to study the tourists social media exposure and their knowledge and attitudes towards cultural tourism in Bangkok Metropolitan. This research was quantitative methodology. The sample consisted of 400 tourists in Bangkok Metropolitan and used non-probability sampling by accidental random sampling. Data were collected through a questionnaire as the research instrument. The results of this study showed as follows: In terms of basic information the sample mostly travels with a family. The source of information were relatives friends acquaintances who have traveled to that location. In terms of exposure to social network the sample mostly exposed to social media via Facebook short messages via twitter online video via YouTube photo sharing via Instagram website via Wikipedia and Webboard via Pantip. The sample exposed to social media average of 1 hour during 1.00-6.59 pm. on a smartphone. The majority of the sample used social media at home searching for cultural tourism information at a high level. The highest mean is finding transportation. The sample receives cultural tourism information at a high level. The highest mean is exposure to information about arts crafts sculpture traditions and festivals. The most trustworthy social media is Youtube. The social media influence had a high level because fulfilling objectives such as tourist attraction accommodations restaurants travel etc. In terms of knowledge the sample had a high level of knowledge of cultural tourism. The area with the highest level of knowledge was increasing the diversity of cultural tourism such as heritage tourism art tourism urban culture tourism rural culture tourism creative tourism and Thai local wisdom. In terms of attitudes overall the sample gave the highest priority is security.