จำนวน Repository ( 10 )

ปัจจัยที่มีความสัมพันธ์กับการใช้สื่อสังคมออนไลน์ของผู้สูงอายุในเขตกรุงเทพมหานคร
ปัจจัยที่มีความสัมพันธ์กับการใช้สื่อสังคมออนไลน์ของผู้สูงอายุในเขตกรุงเทพมหานคร

The purposes of this research were 1) study the level of perceived usefulness perceived ease of use attitude towards social media and using social media of the elderly people in Bangkok 2) compare the use of social media for the elderly people classified by personal factors and 3) analyze the factors related to the use of social media for the elderly people in Bangkok. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 320 elderly people in Bangkok. Descriptive and inference statistics were used; arithmetic mean standard deviation t-test One-Way ANOVA and Pearson correlation coefficient. The results were found that the results were found that the level of perceived usefulness perceived ease of use in social media were at a medium level (𝑥𝑥̅= 3.48 𝑥𝑥̅= 2.95). The elderlys attitude towards social media and using social media were at a high level (𝑥𝑥̅= 3.65 𝑥𝑥̅= 3.54). The hypothesis test revealed that: 1) the differences of age educational level and average monthly income affect the social media use of the elderly people differently was significant. 2) The perceived usefulness perceived ease of use and attitude towards social media were significant positively related to using social media of the elderly people in Bangkok.

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การเปิดรับข่าวสารการท่องเที่ยวเชิงวัฒนธรรมผ่านสื่อสังคมออนไลน์ที่มีผลต่อ ความรู้ ทัศนคติ และพฤติกรรมการท่องเที่ยวเชิงวัฒนธรรมของประชาชนในเขตกรุงเทพมหานคร
การเปิดรับข่าวสารการท่องเที่ยวเชิงวัฒนธรรมผ่านสื่อสังคมออนไลน์ที่มีผลต่อ ความรู้ ทัศนคติ และพฤติกรรมการท่องเที่ยวเชิงวัฒนธรรมของประชาชนในเขตกรุงเทพมหานคร

The Objectives of the study were to study the tourists social media exposure and their knowledge and attitudes towards cultural tourism in Bangkok Metropolitan. This research was quantitative methodology. The sample consisted of 400 tourists in Bangkok Metropolitan and used non-probability sampling by accidental random sampling. Data were collected through a questionnaire as the research instrument. The results of this study showed as follows: In terms of basic information the sample mostly travels with a family. The source of information were relatives friends acquaintances who have traveled to that location. In terms of exposure to social network the sample mostly exposed to social media via Facebook short messages via twitter online video via YouTube photo sharing via Instagram website via Wikipedia and Webboard via Pantip. The sample exposed to social media average of 1 hour during 1.00-6.59 pm. on a smartphone. The majority of the sample used social media at home searching for cultural tourism information at a high level. The highest mean is finding transportation. The sample receives cultural tourism information at a high level. The highest mean is exposure to information about arts crafts sculpture traditions and festivals. The most trustworthy social media is Youtube. The social media influence had a high level because fulfilling objectives such as tourist attraction accommodations restaurants travel etc. In terms of knowledge the sample had a high level of knowledge of cultural tourism. The area with the highest level of knowledge was increasing the diversity of cultural tourism such as heritage tourism art tourism urban culture tourism rural culture tourism creative tourism and Thai local wisdom. In terms of attitudes overall the sample gave the highest priority is security.

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การพัฒนาชุดการเรียนรู้ศาสตร์พระราชาสู่การพัฒนาที่ยั่งยืนด้วยสื่อสังคมออนไลน์
การพัฒนาชุดการเรียนรู้ศาสตร์พระราชาสู่การพัฒนาที่ยั่งยืนด้วยสื่อสังคมออนไลน์

This research aims 1) to develop online learning kit for sustainable development 2) to test the effectiveness of the online learning kit and 3) to study attitudes toward online learning kit. The sample used in this research was students from Rajamangala University of Technology Phra Nakhon registered in “World in 21st Century” the first semester of the academic year of 2018 and 36 students were obtained by using a specific random method. The statistics used for data analysis were percentage standard deviation and t-test. The research found that: 1. The online learning kit was developed with the efficiency of 80.91/96.39 which is higher than the standard set 80/80. 2. The outcome of learning with online learning kit for sustainable development was developed higher than before learning at the .05 level of significance. 3. The students have higher attitude towards online learning kit for sustainable. (𝑿̅=4.42 𝑆.𝐷.=0.61)

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การเปิดรับข่าวสารบนเครือข่ายสื่อสังคมออนไลน์ของคณะเทคโนโลยีสื่อสารมวลชน
การเปิดรับข่าวสารบนเครือข่ายสื่อสังคมออนไลน์ของคณะเทคโนโลยีสื่อสารมวลชน

The research objective is to analyze usage and exposure of the social media network of Faculty of mass communication technology. A user need of the social networking censorship is based on a survey research. Samples used in the study - teachers alumni and students within the faculty total number is 306 people. Sampling was started in a fiscal year of 2014 with Stratified Random Sampling method. Statistics are used to analyze the data values in percentage average and standard deviation for One-way ANOVA and t-test (LSD). A result of this research shows that based on the findings issues can debate as follows: A usage of devices for surfing network of social media the most of smart phones account for the social media network at home of the time spent - common period turnarounds 20:01 to 00:00 hrs. A representation of a daily usage on network of social media is 4-6 hours/day. Equivalent today-per-week using of social media networks is active online every day. The smart phone is in use at all times. Meanwhile the popular social media network daily user accounts from experienced in the use of social media networks. Most of the more than four years representational use for news/information perception. The most common tool of online social media network is Facebook. Faculty’s people a use of social media networks Facebook applications take into account essentially. The exposure of the social media network can be specifically considered as: the streaming information perception of the faculty’s network of social media is moderate. Considering the news that graduation ceremony in 2013 social interaction with the media is moderate. It is considering whether to press “Like” button on Facebook user’s expression from media relating to the Faculty is the highest. The use of social media within the network is moderate.

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การศึกษาพฤติกรรมการใช้เครือข่ายสังคมของอาจารย์มหาวิทยาลัยในกรุงเทพมหานคร เพื่อการสอนในรายวิชา คอมพิวเตอร์สามมิติ
การศึกษาพฤติกรรมการใช้เครือข่ายสังคมของอาจารย์มหาวิทยาลัยในกรุงเทพมหานคร เพื่อการสอนในรายวิชา คอมพิวเตอร์สามมิติ

The research titled “Studying of social network usage behavior by university lecturers in Bangkok for teaching 3D computer subjects” aims to find out how useful social network is to the teaching of 3D computer subjects as well as the criteria for social network usage. These findings will be used to develop guidelines for redesigning to enable lectures to utilize social network effectively and high level education teaching allow the improvement of teaching quality.

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