The purposes of the study was to study the convenience store image consumers’ satisfaction and loyalty which was differentiated by demographic characteristics and to study relationship between convenience store image and consumers satisfaction and loyalty. The questionnaire was applied as a research tool. The population in this study were 384 consumers of 108 CP Fresh Mart stores in the Bangkok metropolitan area. The statistics used were Percentage Mean Standard deviation t-test one-way ANOVA and Pearsons correlation coefficient at statistical significance level of 0.05. The research result revealed demographic factors regarding consumers who shopped at CP Fresh Mart with different genders ages education levels average monthly income and the frequency of the use of service were dissimilar in terms of the consumer image consumer satisfaction and customer loyalty at the 0.05 level of significance. The convenience store image was positively correlated with the consumers’ satisfaction and loyalty statistically significant at the 0.01 level.

This research aims to study the achievement evaluation of CPD program for accountants as required the Department of Business Development. The data were collected from a sample of 200 accountants in Bangkok area who registered with the Federation of Accounting Professions using questionnaire and individual interview. The statistics used for data analysis were Percentage Mean and Standard Deviation. The research found that the respondents were mostly female half of them were 31-40 years old and over 20 years of working experiences and completed a bachelors degree in accounting mostly married status and average salary was 20001-30000 baht per month thus higher than the minimum standard (15000 baht per month). The respondents was rated to be most appropriate as a whole including Lecturer Training Method and Training Curriculum (4.28 points average). In addition the achievement was at a high level (3.84 points average). The curriculum was utilized at the moderate level (3.33 points average). Finally the knowledge utilization was utilized namely in practice 79.50 percent the knowledge transfer to the colleagues 11 percent and the others 5.00 percent and unutilized 4.50 percent.

The purposes of this research to study the Factors Retated to Clean Food Consumption Behaviour of Working People in Bangkok This research was intended to investigate 1) To study the personal factors 2) To study clean food consumption behavior of working people in Bangkok 3) To study the relationship between personal factors and clean food consumption behavior of working people in Bangkok .The sample in this research consisted of 100 personnels’ working people in Bangkok At fitness center and clean food restaurant.The data were analzed by percentage mean and Chi-square. The studied results were found that majority of the samples group were male of 54 persons equal to 54% age between 26-35 years old equal to 29% educational level were bachelor degree equal to 75% had occupation as private business equal to 54% had monthly income between 10001-20000 bath equal to 40% had the Clean Food knowledge in the good level equal to 88.86% had the main goal of healthy food consumption equal to 58% The consumed were daily equal to 32% The average budget of 101-150 bath/time equal to 38% The reason for choosing healthy foods is good equal to 41% The most familiar advertising media were internet such as Facebook Line Intagram equal to 68% The most popular clean food food is Salad equal to 22%. The study result of the relationship between personal factors were found that age educational level occupation and monthy income had relations to the average budget The clean food knowledge had relations to the main goal of healthy food consumption relations to the frequency and occupation had relations to the the frequency with .05 level statistical significant.

The purpose of this study was studied the food consumption behavior and compared with food consumption behavior of monks in temples at Dusit district Bangkok by classified of age duration of lent worldly education level and nutritional status. The sample size was the monks of 389 people in temples at Dusit district. This research technique was the survey research by sampling that used Taro Yamane table. Researcher was made to analyze the data by finding of percentage mean standard deviation(SD)compared of the difference of mean using F-test and tested the difference by pair samples using Fisher’s least-significant difference method(LSD) that the statistical significance level was 0.05. The results were found: 1) the food consumption behavior of monks generally had food consumption behavior in moderate level. 2) The comparison of food consumption behavior was classified behavior as age duration of lent worldly education level and nutritional status that found the monks in temples at Dusit district about the differential age monks had the difference of consumption behavior the differential lent duration of monks had the difference of food consumption behavior the difference of worldly education level of monks had the difference of food consumption behavior while the difference of nutritional status of monks had not the difference of consumption behavior.

The purposes of this research were : 1) to study the personal factors 2) to study marketing mix factors 3) to study consumptions behavior 4) to study the relationship between personal factors and consumption behavior and 5) to study the relationship between marketing mix factors and consumption behavior. The samples have been done with 400 consumers visited McDonald’s restaurant in Pathumwan District Bangkok. The instrument was used the statistical questionnaire and in data analysis tools were used frequency value percentage value mean value standard deviation value and Person Chi-Square. Statistical analysis calculated by computer program. The results of consumers in McDonald’s restaurants in Pathumwan District Bangkok shown that : 1) most of the consumers are females and younger than 20 years old with monthly average income less than 10000 baht and most of consumers are students and education levels is lower than Bachelor degree. 2) the marketing mix factors result of consumer in overall have satisfaction a high level and when considering each side found that samples group provide the highest level satisfaction is products and samples group there are 3 levels at the high level and sort by descending from the average is product pricing and promotion. 3) consumption behavior found that the type of foods were sold in the restaurant the consumers prefer to eat the most popular interval Burger which consumers using more than that time 15.00-20.00 hrs frequency of in-store service and the average of 1-2 per week a time popular select access inside a department store because the staff are willing to provide services like interior decorating styles and inside is clean and spacious the number of seats is sufficient. 4) the relationship between the personal factors and consumption behavior found that age average income per month and highest level of education are statistically significant at the .05 level and 5) the relationship between marketing mix factors and consumption behavior found that product price and promotion were relating but distribution channel was not relating with consumption behavior and the relationship between all was statistically significant at the .05 level.