The purpose of this study is to observe the value information in order to set up decision making in varieties selection for from farmers in Tharua Agriculture Cooperative Ltd. of Ayutthaya Province. This research use questionnaires as the medium to collect the information from 160 target consumers. As the result of the research this can be concluded as follows; Most of the target consumers are male gender age 14 – 50 years old and educated in Primary School including rice farming worker who have earnings below 10000 baht per month. This target group is very concerning on the factor that show product’s marketing image and products as well as the price and the purchasing locations of products but not very much From the research it shows that consumers of rice seed is concerning on marketing factors as follows. The result shows that consumers of rice seed purchase the product because of the image officials products are reliable quality packaging and brand of the products. Price factors for the research we can tell that the consumers variable methods of payment available including cash credit card etc. and the prices are suitable with quality of the products. ง Purchasing location from the research it shows that consumers of rice seed is very easy to buy where to buy close to home released in the right moment. Merchandise factor as rice seed of Tharua Agriculture Co-operative Ltd. use loans in order to advertise their products which affects buying decision staff recommendation the exhibit has made clear pay more attention at the highest level. Down from a premium price tag outdoor shows. And has organized various to assist in the promotion of cooperatives. Consumers can get information on the local newspaper. And radio at least.

The purposes of this research were: 1) To study decision to choose Tim Surm Restaurant Service. 2) To study the personal factor in consumer decision making to choose Tim Surm Restaurant Service 3) To study the relationship between personal factors of consumers and the decision to choose Tim Surm Restaurant Service in Muang District Nakhon Si Thammarat Province. 400 sample were purposive selected used The instrument were questionnaires. Frequency and percentage were calculated for test relationship Chi - square test was wed and Contingency Coefficient at statistically significant level of 0.05 computer program analysis was used to calculated data. The research study found were that most consumers ware females ages between 21 - 30 years maried status Bachelors Degree 10001 - 15000 Baht salary working as freelance /private businesses 3 - 4 members in family sample decided to choose the Tim Surm restaurant services in the product by focusing on the highest food taste value for money with food quality appropriate price with the quality of food For the place of distribution opening - closing time was significant. The marketing promotion was reducing the price of food at various festivals personnels were attentive and willing to serve customers The service was available to reserve a table in advance The physical aspect of cool air culation and enough light in the shop. Results of the hypothesis testing of personal factors for consumers are age marital status education level salary occupation and family size correlated with the decision to choose Tim Surm Restaurant Service in Muang District Nakhon Si Thammarat Province were age was correlated with the price and the services The marital status was related to the price The educational level was related to the product the place of service personnel distribution and physical aspects The salary was related to the product and the price. The occupation is related to personnel and physical aspects. The member of family correlated with the product and the price. The gender was not correlated with the decision to choose Tim Surm Restaurant Service in Muang District Nakhon Si Thammarat Province. The statistical significance at the 0.05 level.

The objective of this research is to propose method for optimization route selection by Analytic Hierarchy Process (AHP) and The Technique for Order Preference by Similarity to The Ideal Solution (TOPSIS) model. The model was applied to case study route selection from Laem Chabang Port in Chonburi to Bangpoo Industrial Estate in Samut Prakan based on the criteria: cost of transportation transit time risk of freight damaged risk of infrastructure and equipment and risk of other factors. AHP was used to determine the relative weight of criteria. Additionally TOPSIS was used to select the best alternative routes. The result showed that the AHP-TOPSIS model which is new approach for route selection flexible decrease discrepancy from weighting more efficient than one either AHP or TOPSIS and not too complicated models compared to the other methods in multiple criteria analysis.

The study on decision making to attend the information and communication technology (ICT) personnel development program of the Office of the Permanent Secretary Ministry of Education was aimed to study motivating factors personal factors and relationship of motivating factors and decision making factors to attend the program. The data were collected through a questionnaire and analyzed by descriptive statistics frequency percentage mean and standard deviation. As for inferential statistics inferential statistics such as independent samples t-test analysis was applied to look for the difference between two groups; One-Way ANOVA for three or more and study of relationship between motivating and decision-making factors to attend the training using Pearsons Product Moment Correlative Coefficient. The study results showed that internal motivating factors concerning respect moderately affected the motivation on training. Desire for success special interest and work responsibility highly affected the motivation while external motivating factors such as the superintendent’s reliability the work progress and the organizational policies highly affected the training motivation. Regarding decision making factors training courses trainers audiovisual equipment training period training public relations and the benefits of the training highly affected every aspect of decision making. personal factors gender age educational level position and work experience did not affect the decision-making to attend the information and communication technology (ICT) personnel development program. Factors motivating the personnel to attend the ICT personnel development program including the superintendent’s reliability work progress and organizational policies positively correlated with the decision factors to attend the training for potential ICT personnel in all aspects. Also motivating factors regarding the desire for success and work responsibility had a negative relationship with the decision factors with the aspects of audiovisual equipment and public relations to participate the information and communication technology (ICT) personnel development program of the Office of the Permanent Secretary Ministry of Education. Concerning