It is a must for Thai citizens in this digital era to be able to absorb internationalization skills to survive in the connected world. The study entitled The development of a 3D application for teaching English with integrated digital technology and practical training aims to develop a 3D application for integrated English teaching with digital technology and practical training. Academic literature about 3D application systems the achievability of problems and instructional system design frameworks were reviewed. Additionally in- depth interviews were conducted with 10 key informants using a snowballing technique. The informants were English-teaching experts teachers and social science students. The main findings from the in- depth interviews revealed that most participants did not use HMD VR to learn and practice English language skills while traditional styled teaching was used more often. There had not been much technology-integrated learning compared to language- related games and applications were used. Moreover VR was not applied much to English learning. Accordingly with the devices of Unity Oculus Blender and C# language the development of 3D applications for teaching English with practical training has been developed as an appropriate and optional tool for Thai students with an educational opportunity in English communicative skill practice in the virtual world and accessibility to the useful technology.

With the objective 1) to develop communication system operating simulation program using GUI MATLAB 2) To find the efficiency of communication system simulation program using GUI MATLAB and 3) To compare the calculation results from the developed program with the calculation results The parameters of the high frequency transmission line which were developed to be programmed Classified by type of transmission lines in the air depending on the frequency and use including two-wire transmission cables. Twin-plane transmission cables And coax signal transmission lines The program components are divided into 3 screens namely the main screen the main program screen And parameter calculation screen Systematic quality and efficiency checks by 5 experts That has specialized expertise The tools used in the research were the quality inspection evaluation form which is divided into 2 parts which are part 1 program testing and part 2 testing the statistical system used for data analysis including mean percentage and standard deviation. The research found that 1. The result of the development of communication system simulation program using GUI MATLAB with the structure of the program design Dividing operations into 3 main parts Namely the calculation of two signal transmission lines. The calculation of the twin plane transmission line program And the calculation of the coax transmission line program n each part of the program calculation there is a working principle of the program. Each part of the calculation of the program has a working principle of the program. Divided into the terms of the scope of the transmission line Calculate capacity Calculate the conductivity Calculate inductance Calculate resistance And calculate the impedance value In which all calculations can show calculation results Select the calculation of various transmission lines. The program that the research team developed The signal transmission line is divided according to the type of usage and frequency. There are 3 signal transmission lines which are two-wire transmission lines. Twin-plane transmission cables And coax signal transmission lines 2. The result of finding the efficiency of the communication system simulation program using GUI MATLAB is divided into 2 parts. Part 1 Result of the language order and ability test for all 5 sub-processes Is correct No errors in the process In which each working process is linked as designed Overall the system development can work without errors. And when evaluating system acceptance It was found that the developed program could be used as a research tool. When considering each aspect found that Design. Design standards Design quality And the structure that is not complicated design is accepted by experts As a percentage between 82% - 85% Working process sorting work process Understanding of working language is accepted by experts. As a percentage between 82% - 87% And in front of work how to work in each work Compliance with user needs is accepted by experts. As a percentage between 80% - 95% And part 2 finding the performance of the communication system simulation program using GUI MATLAB developed found that the developed program has a high level of performance (x ̅ = 4.16 S.D. = 0.35) 3. Comparison between the calculated results from the developed program and the calculated results With matching calculation results Therefore shows that The developed program can be used in place of efficient calculation by hand.

The objectives of this theses are: 1) to study the attitude motivation marketing mix and the decision to purchase second-hand brand name shoes from Facebook; 2 ) to compare personal factors i.e. gender age occupation education level that affecting decision to purchase second-handed brand name shoes from Facebook and; 3 ) to study factors affecting the decision to purchase second-handed brand name shoes from Facebook using the quantitative research methodology through an online survey tool in order to collect required data from 400 samples who actually purchased second-handed brand name shoes from 4 different Facebook pages. The pages were: 1) Second-handed shoes on Khao Lam Road FB Page 2) Taii Taew 2nd handed FB Page; 3) Shoes-Project FB Page; and 4) Cho Chopping FB Page. The data was analyzed by finding frequency percentage average t-test One-way Analysis of Variance and Enter Multiple Regression Analysis. The key research findings are: 1) Most of purchasers who decide to purchase second-handed shoes via Facebook are 215 males (62.50%) 162 are at aged over 51 years (40.50%) 178 are private business owners/entrepreneurs (44.50%) 214 posed bachelors degree or are currently studying (53%). 2) The study on motivation attitude for purchasing second-handed brand name shoes from Facebook found that respondents recognized cost saving as the most important key decision making factor in purchasing second-handed brand name shoes (x̅ = 4.36); followed by the user-friendly and uncomplicated purchasing process (x̅ = 4.19). 3) The study on motivation for purchasing the second-handed brand name shoes from Facebook found that the respondents recognized the importance of price advantage when comparing to the new brand name product (x̅ = 4.40) seconded by product limitation and availability in general local market (x̅ = 4.29). 4) Overall marketing mix factors of second-handed brand name shoes on Facebook was at high level (x̅ =3.79) in which price factor is at high level (x̅ = 4.32) followed by distribution factor ( x̅ = 4.23) product factor ( x̅ = 4.04) marketing promotion factor and market factor (x̅ = 3.89) respectively. 5) The study decision to purchase second-handed brand name shoes via Facebook found that respondents recognized the “convenience to purchase secondhanded brand name shoes via online channels fast and diverse in payment methods” as the most important factor (x̅ = 4.14) followed by personal preference (x̅ = 4.10). 6) From the hypothesis found that: 6.1) Gender age and education differences differentiated the decision to purchase second-handed brand name shoes from Facebook with a statistical significance at .05 level. 6.2) Attitude motivation and product marketing mix that included distribution sales & promotion affected the decision to purchase second-handed brand names shoes from Facebook with statistical significance at the .05 level.

The objective of the research was to study suitability of professional competences indicators for mass communication office in digital age. The data were collected by using questionnaires sampling from 600 samples who were mass communication officers and lectures in mass communication universities. Data analysis employed frequency percentage arithmetic mean □(-/×) standard deviation (S.D). The research results revealed that there were the mass communication officer professional competences were 44 indicators including 10 indicators of printed media competences 13 indicators of radio and television broadcasting media competences 10 indicators of film media competences and 11 indicators of digital media competences.

Elephant tourism is very famous in Thailand but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem it is important for marketers to have tourists understand the real meaning of elephant camp activities. With the goal of making the highest productivity use of marketing communication (MC) tools for elephant camp business the focus of this study is to examine the productivity from different kinds of MC tools and purchasing decisions of tourists in relation to Thai elephant camp’s services and products involving a case study of Ayutthaya Elephant Palace & Royal Kraal. This study employs qualitative method to cluster the data by in-dept interview from two administrators of the elephant camp 20 Thai tourists three foreign tourists and eight tourist guides. The results show a preference in order for purchasing the elephant camp’s services and products from public relations personal selling sale promotion and advertising respectively. In addition most of the key informants agree that mass media and social media are the most powerful MC tools. On the other hand advertising through brochure billboard and poster is less effective than other MC tools. Along with content marketing MC tool selecting is one of the important ways to turn Thailand’s elephant tourism into a more successful industry.