จำนวน Repository ( 99 )
การส่งเสริมการท่องเที่ยวเชิงวัฒนธรรมอย่างยั่งยืน ประเภทโบราณสถาน กรณีศึกษา พระอารามหลวง ในเขตอาเภอพระนครศรีอยุธยา จังหวัดพระนครศรีอยุธยา
The research aims to 1) promote historic and cultural tourism at royal temples in Ayutthaya province; and to 2) identify ways of promoting cultural tourism sustainably. The research methodology is mixed-method. The quantitative data was collected from approximately 400 Thai tourists by means of questionnaires. The qualitative data was collected by means of interviews with 8 tourism stakeholders in Ayutthaya province. Data were analyzed to identify the frequency percentage mean (x̅) and standard deviation (S.D.) using SPSS. The research found that Thai tourists and tourism stakeholders support measures to develop Royal temples in Ayutthaya including: 1)Wat Phra Sri San Phet; 2) Wat Panan Cheng Worawiharn; 3) Wat Na Phra Maen; 4) Wat Kasattra Thirat; and 5) Wat Phrom Niwat. In order to develop this royal temples there should be co-operation between locals and the private sector to promote sustainable tourism and to preserve the beautiful heritage sites as world heritage sites. The private sector and locals should support sustainable tourism activities and Thai culture to attract tourists who can encourage socio-economic development. In addition tourism facilities should be developed such as tourism landscapes parking areas tourism information public toilets and facilities for the elderly and disabled. Tourism policy should be supported through co-operation between locals and tourism stakeholders. Tourism management authorities and locals should support activities to preserve culture in order to attract more tourists and increase tourism revenue.
แนวทางการพัฒนาการตลาดแหล่งท่องเที่ยวทางศิลปะวิทยาการพิพิธภัณฑสถานแห่งชาติภาคกลาง
This research aimed to this research aim: 1) to study the problems of the National Museums in Central Region of Thailand 2) to study The Guidelines of Marketing Development of Arts and Sciences Educational Attraction of the National Museums in Central Region of Thailand. This research is qualitative research with interviews. The researchers also studied theories involved from documents includes Marketing Mix (7P’s). The sample group used in this study is the officers involved in the Central National Museum. The tools used in this research are interviews. This research found that Products and services the three national museums products or antiques Is interesting and distinguished in itself. Service characteristics of the museum focus on providing educational services providing information to interested parties. The price of collecting admission fees and using the premises according to the regulations of the Fine Arts Department. Location convenient transportation both private cars and public transport. Marketing promotion there are books brochures brochures and information systems through computer networks. Personnel or employees there are good work intentions good service smiling. Physical environment the building is quite old. It should improve modern display techniques. Processes Group visits are usually contacted in advance in order to arrange a guest speaker. Suggestions for museum development Products and services should consider the enjoyment of the visitors learning including receiving details of meaningful signs. Location adding a sign showing a large museum entrance. Marketing promotion should advertise through various online media should organize creative learning activities. Physical environment should improve modern display techniques. Processes adding a tourist center help to inform visitors of the rules and regulations for visiting museums for proper conduct.
การสร้างสื่อเสมือนจริงเพื่อส่งเสริมการท่องเที่ยว เกาะพะงัน
This quantitative research aimed to promote 360 degree virtual Reality tourism of Ko Pha Ngan Surat Thani province. The research is presented virtual reality 360 degree with moving the camera 360 degree and still the camera to study the satisfaction of tourists to 360 degree virtual reality tourism media. The informants were male and female tourists who have never travelled to Koh Phangan between the ages of 15 - 45 years and living in Bangkok 400 people. The data were collected by using quantitative research. The sorting data collection search from documents study of the results of promoting tourism in Koh Phangan by using Virtual Reality to collect data and using tools such as structured interviews and surveys.
การศึกษาความพึงพอใจต่อสิ่งอำนวยความสะดวกของนักท่องเที่ยวและความคิดเห็นของชุมชนต่อการพัฒนาวัดที่ได้รับอิทธิพลจากศิลปะพม่ในจังหวัดลำปาง
This research aims to 1. Study the Tourists’ Satisfaction toward Amenities on Burmese temple’s in Lampang and 2. Study the opinion of community toward Amenities on Burmese temple’s in Lampang. The research population is 280 people by interviews and surveys. Research conducted between January 2017 to June 2017. From the history of Lampang. There is a temple built by the Burmese or a fine art form on architecture fabrication together with the Buddha’s appearance is a Burmese and in the past even a monk is a Burmese who has traveled to Thailand. As a result Lampang is another province. The temple is built in the beautiful Burmese architecture. Let’s learn to learn many. But it is not widely known The research found that The most popular tourist destinations are Wat Pa Fang Wat Si Chum Wat Si Rongmuang Wat Mon Poo Yak Wat Mon Cham Sin Wat Tha Ma O Wat Chai Mongkol is a measure of importance. Has a long history Value for conservation. The art of faith religion history. It has not been well managed and has not the potential to provide for Cultural Tourism. However after the Tourism Authority of Thailand launch campaign of 12 cities you Can’t Say No. Lampang is one of the provinces in the project. The researcher is expected that Lampang and the Tourism Authority of Thailand are cooperating to discuss and generate models of cultural activities for the development of touring sites in Lampang.
แอปพลิเคชันแชทบอทเพื่อการส่งเสริมการท่องเที่ยวเชิงเกษตรและวัฒนธรรม
The Chabot application aims to promote Ecotourism in Bang Phae District Ratchaburi. The application has been developed by modern information technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP) via Dialogflow program and LINE application. The application consists of three main components: User interface Entities and Fulfillment engine and Intent. A usability test was conducted to evaluate the user experience in terms of effectiveness efficiency and satisfaction with which participants perform tasks when using the application. Consequently the participants were asked to complete the survey. The result shows that the overall user satisfaction score remains high (x̅ = 3.80). However the ability to communicate effectively scored lowest (x̅ = 3.66)