The purpose of this research was to study personal factors and service marketing mix factors affecting consumer satisfaction towards co-working space in Bangkok. This research combined a research methodology between quantitative and qualitative research with tools for data collection including survey and in-depth interviews. Quantitative data was obtained from a survey of 400 samples using coworking space in Bangkok. Qualitative data was obtained by the use of in-depth interview with consumer manager and coworking space specialist. The results showed that the personal factors affecting consumer satisfaction towards coworking space in Bangkok were mainly 1) ages between 25 - 30 years old at 44.25% 2) private employees at 53.00% 3) average monthly salary 20001 to 30000 baht at 42.75% and 4) usage frequency 1 - 2 times per week at 37.25%. Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok were 1) product (mean 4.22) and 2) physical evidence and presentation (mean 4.37) at the .05 statistical significance level.

The research on influence of motivational factors on academic positions of academic personnel at Rajamangala University of Technology Phra Nakhon was aime to explore the influence of external and internal incentives on productivity and performance in entering academic positions of the academic personnel. The samples used in this research were 300 academic personnel working at Rajamangala University of Technology Phra Nakhon. It was found that the external influences on external motivational factors for the academic entry of academic personnel in the overall level was high ( = 3.42 S.D = 0.80). External influences of external factors were positively correlated with the productivity and academic achievement at the .01 level of significance (r = .623). The influence of the internal motivational factors on academic positions of academic personnel in the overall was high ( = 3.47 SD = 0.59) and positively correlated with the productivity and the academic achievement in terms of overall academic achievement at the statistics significance of .01 (r = .641).

The study was conducted to explore organizational factors influencing perceptions of Of Rajamangala University of Technology Phra Nakhon mission.This research is quantitative research which its 287samples used were Rajamangala University of Technology Phra Nakhon personnel selected through proportional stratified random sampling. The data collected were analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression equations. The research results revealed that the organizational factors affecting perceived mission of Rajamangala University of Technology Phra Nakhon personnel included factors such as 1) strategic aspect 2) system aspect 3) Staff aspect 4) Style aspect and 5) skill aspect which influenced the perception of the mission of Rajamangala University of Technology Phra Nakhon staffs at 0.05 level of statistical significance. This could be explained jointly by the mission statement in the overall at 66.2 percent. However the organizational aspect and value aspect had no influence on the perceived mission of Rajamangala University of Technology Phra Nakhon staffs.

The purposes of this research were : 1) to study the level of internal organization factors and the level of total quality management of Rajamangala University of Technology Phra Nakhon; and 2) to study the influence of internal organization factors that affect affecting the total quality management of Rajamangala University of Technology Phra Nakhon. This was a quantitative research which its samples group was consisted of 277 Rajamangala University of Technology Phra Nakhon employees. Data were collected through questionnaire and analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression analysis. The results were found that : 1) the total of internal organization factors and the total quality management of Rajamangala University of Technology Phra Nakhon were at the high level ; 2) six factors of internal organization factors that affect the total quality management of Rajamangala University of Technology Phra Nakhon which are style shared values system staff structure and strategy. These factors could explain 84% of variance to total quality management at RMUTP predict the total quality management.

This research is a Mixed Method with the objective: 1) To study a causal relationship model of factors Influencing the loyalty of Lanna cultural tourism in the Eastern 2) To examine a causal relationship model of a causal factors influenced the loyalty of the Lanna cultural tourism in Eastern.3) To study both direct and Indirect influence and the total influence of causal factors that influence the loyalty of Lanna cultural tourism in Eastern. The part of quantitative research; Research was qualitative research and questionnaire were constructed to be a tool to measure concept definition. The data was collected tourist traveling to 4 province in the Lanna cultural group in Eastern region: Chiang Rai province Phrae province Nan province and Phayao province. The sample group was divided by the proportion of 4 equal numbers of each sample. The samples group was divided by proportion of 4 equal; each sample included 150 participants. The sample were conveniently collected and analyzed by frequency percentage mean standard deviation Pearson’s correlation coefficient and analysis confirmatory component analyzed at the statistical significance level .05. Qualitative research using intervenes to collected information from member of chamber of commerce member of province tourism in Thailand the provincial tourism member industry council Thailand who has4 experiences in tourism. The hypothesis test found that image tourism experiences tourism and affect the perceived of psychological component on tourist loyalty. By the potential tourism and experience was not affect tourism loyalty. The direct and indirect and total influence found that potential tourism has direct influence on tourism loyalty was equal at .054 and has indirect influence perceived psychology tourism were equal at .034 a cross with a total influence at .088 were can not significantly. Effect of image tourism has direct influence on loyalty were equal at .077 and indirect influences a cross perceived psychology were equal at .366 with a total influence at .443 were significantly at the .05. Experience tourism has direct influence on tourism Loyalty were equal at .059 and has indirect influence a cross perceived psychology were equal at .252 were total at .311 were can not significantly. Research results that obtained both public and private sectors related to tourism management as well as Lanna cultural in Eastern community can be used as a guiline for developed strengthening and as a policy of suggestion to raise cultural tourism loyalty in the Lanna Eastern groups including Chiang Rai Phayao Phra and Nan have potential that is due to the tourism loyalty of sustainable cultural tourist.