Doi Inthanon Forest Nature Learning Area. Case study on relationship between learning and physical behavior of Doi Inthanon is a project that creates experimental architecture caused by finding a balance between learning behavior and the needs of the context to be consistent with the physical forest education on. Doi Inthanon in each area Which Doi Inthanon has a learning area that varies according to the overlapping of different nature in many forms according to the study area A. The first form is an open area in the community area. B. The second form is a semi-overlapping natural area. C. The third form is the natural overlap area. There is a form of usage based on the freedom of the user. Therefore the purpose of the project is education. To find ways and tools to design and create a space to connect users with nature Including being a learning area for those who are interested Using architecture as a link to learning relationships In order to be appropriate for the behavior of the physical user with the aim of studying this thesis topic as a case study In creating experimental architecture in each area of Doi Inthanon By using learning behavior of users in each area to study and experiment to form images To meet the needs of the area The interaction and consistency between the architecture people way of life and context

The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples by the questionnaire. The statistics used in this research were frequency percentage mean standarddeviation and chi-square test with statistical significance at .0 5 . The results showed that most of the consumers aged between 20- 29 were female Single employed in private companies graduated with a bachelor degree and had income THB 20000 – 30000 per month. Marketing communications were at a medium level Those are sold by Sales Representative public relations sales promotion advertisement and direct marketing. 1) The demographic factors Those accepted the hypothesis were age status and career. The Demographic factors those denied the hypothesis are were gender education and revenue. 2) Marketing communications factors in a magazine advertisement showed that buying behavior related to the frequency of monthly buying organic rice public relations through the agricultural market fair showed that the buying behavior related to the reason to select organic rice products Sales Representative who gave suggestions and demonstrate the correct organic rice cooking finally Sales Representative who informed the characteristic and differences of each type of organic rice. showed that the buying behavior related to The information of the organic rice products received through the media promotion and discounts the buying behavior related to the location to determine the buying of organic rice the direct market and customer contact via e-mail showed that the buying behavior related to the location to determine the buying of organic rice with statistical significance at .05.

This research aimed to 1) study social networking communications and wordof-mouth communications that affected consumer behavior in visiting pet cafés in Bangkok; and 2) study attitudes toward using services that affected consumer behavior in making a decision to visit pet cafés in Bangkok. The sample group in this research consisted of 400 people who visited pet cafés in Bangkok with questionnaires as the research tool to collect data. Statistics employed were frequency percentage average and standard deviation as well as multiple regression analysis and the level of statistical significance at .01. The research results found that : Most of the questionnaire responders were women accounting for 59.25 percent; between 21-30 years of age accounting for 56.50 percent; single accounting for 7 2 .5 0 percent; undergraduates accounting for 69.00 percent; earning monthly income of 10001-20000 baht accounting for 37.75 percent; and residents of detached houses accounting for 31.75 percent. When testing the hypotheses it found that social networking communications and word-of-mouth communications affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01. Emotional and behavioral attitudes affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01.

The purpose of this descriptive study is to behaviors perceived communication effectiveness and the relationship between communication behaviors and perceived intra-organizational communication effectiveness using 70 sets of closed-end questionnaires as a tool for data collection from employees at a selected independent organization. Statistical methods for data analysis included percentage mean( μ ) standard deviation( σ) and correlation coefficient. The results of the study indicate that most of the survey respondents ae male aged 51 years and older with a marital status. The education level is bachelor’s degree. In respect of information perception intra-organization matters are the main priority among employees with a focus on the information within the organizational unit they belong to or benefits related to them. With regard to communication frequency and channels internal email is mainly used followed by Facebook and Line respectively due to restricted access to communication tools at work. On aspect of intra-organizational communication efficiency straight-to-the-point communication speed and perception are found mainly with the matters within the organization or the work unit the employees belong to. When considering the credibility of the information the emphasis is placed on the content of the order coming from within the organization substantially affecting the communication efficiency. Thus there is the close relationship between information perception and intra-organizational communication efficiency as the correlation is significant at 0.05 level. It can be said that employees at this organization pay considerable attention to the information within organization.

The study was destined to investigate the Relationship between big 5 personality traits and information security behavior of employees at information and communication technology of a selected public organization. The population used in this study was 65 employees working in Information and Communication Technology center who responded to the questionnaire for the data collection. The statistics used for the data analysis included frequency percentage mean and standard deviations. The results of the data analysis showed that most of the respondents were females aged between 20 and 30 years old holding bachelors degrees. They had experience working government officers for five years but had been in the position for less than five years. Their highest average income was 20001 baht or more. Concerning the five personality elements the overall respondents had the highest mean of the Conscientiousness personality. Openness Agreeableness and Extraversion personality had high level of mean scores while Neuroticism personality was in moderate level. The analysis of IT use behavior showed that average password usage behavior was the highest in telling others their passwords. In case of the behavior using unwanted software programs the highest mean was relevant to the installation of antivirus firewall and protection programs used to monitor the computer usage. Regarding the deception behavior it can be found that employees were at the highest confident that they were not victims of fraud for they were only general not the targeted ones. As for social engineering attacks the highest mean fell onto the willingness to comply with the requirements or regulations set by the person with authority. Finally the behavior of being deceived online which bore the highest mean score on trusting online strangers while the relationship between the five elements of personality and the safely use of information technology. The Openness personality was correlated with unwanted software usage behavior and the Agreeable personalities as well as the Conscientiousness personality were associated with being deceived behavior.