The objectives of this research were 1. to study the current situation and the management trends of the relationship between business and the public for creative economy. 2. to define and examine innovative models relationship business and the public management for creative economy 3. to introduce innovative models for the relationship between business and the public for creative economy. This is qualitative research using content synthesis and in-depth interviews and Delphi techniques for consensus from 17 experts in the private sector and the public sector who were top and middle management related to the information and communication technology business using a purposive selection. The findings were that: 1. The current situation and the management trends of the relationship between business and the public for creative economy businesses mostly operated under the relevant laws and gave importance to high speed Internet technology development in the world of 5G digital technology for providing high speed mobile Internet services Internet of Things Over-the-Top Services Big Data and Data Analytics Cloud and Infrastructure as a Service including the use of new technologies as the receivingsending channel of the high speed Internet signals which had been continuously developed and could be regarded as a part of using technology to build a relationship. 2. Managing the relationship between businesses and the public for creative economy from the interviews with experts included 1. Creating trust which included exchanging of information the communication focusing on mutual interests disclosure of data between the businesses and the public confidentiality of business collaborative planning fulfilling the commitments working based on the laws educating the consumers both in the private and public sectors. 2. Human resources development which consisted of the development of attitude at work whether it was about interaction building the personality that will create a good relationship technology learning for communication both the private and public sectors educating people about creative economy including human resources development to create new services with modern technology. 3. Development of technology and communication to support the relationship creation of effective communication systems both the private and public sectors information analysis systems for both the private and public sectors business and state databases which weresecure modern Information Technology management modern information and news tracking system and 4. Joint monitoring and evaluation attention including showing respect and honor to each other.

This research aims 1) to study the current situation of the Personal Branding Model by Celebrity Endorsement in Thai Film Business 2) to create and check the personal branding model by Celebrity Endorsement in Thai Film Business. The samples are Film Directors actors screenwriters 17 stakeholders of movie business from both public and private sector. This research uses Delphi technique as a tool for 3 times collecting data by employing in-depth interview and questionnaires. Data are analyzed by using the SPSS program and present in number median. It considers the validity by confirming interquartile range absolute value between mode and median statistically. The findings are: 1) The main factors are consistent to the study which is used Delphi technique in relation to the personal branding model by Celebrity Endorsement in Thai Film Business as followings: 1.1 Strategic management by 1.1.1) celebrity creditability 1.1.2) celebrity skills 1.1.3) forming celebrity interestedness 1.1.4) transfer to popular celebrity 1.2 Brand celebrity management 2) Total quality management as followings: 2.1 Customer satisfaction 3) Celebrity supporting as followings: 3.1 the factor which is concerned the sustainable image. 2) The analyzing data following 1) which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which has the median in the range of 4.00-5.00 and interquartile range is less than 1.00 (IR < 1.00). Also the differences between mode and median are not more than 1. Thus the best practice for the personal branding model by Celebrity Endorsement in Thai Film Business is PB2SP which bring about the Total Performance Scorecard model (TPS). However this TBS model is checked index of congruence (IOC) from 5 IOC experts. It reveals that IOC > 0.50 are consisted of 1) organization balance scorecard 2) total quality management and 3) celebrity endorsement management. Generally the Total Performance Scorecard (TPS) is practical and can be developed for implementing.

This research is conducted 1) to study the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism 2) to design the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism.The samples are the experts from both public and private sector 17 experts who has experiences in relation to the aesthetic plastic surgery. The samples are collected by purposive sampling.This study uses EDFR technique (Ethnographic Futures Research) for the future research. The tool for collecting data is questionnaire by distributing them 3 times. The data are analyzed by using descriptive statistics which included percentage mode and median.It considers the validity by confirming interquartile range absolute value between mode and median statistically. Furthermore it calculates the index of congruence (IOC) for checking the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism. The finding shows 1. According to the opinion of the expert the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism represents positive negative and potential future. However it includes 3 factors which are strategic factor quality and service factor successful factor by considering from the index of congruence (IOC) which has the frequencies more than 85% 2. The analyzing data which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which is in the range of 3.50-5.00 (the data which tends to be in the high or highest level) and interquartile range is less than 1.50. Also the differences between mode and median are not more than 1. Moreover the best practice is so called “TPOP model or Thailand pop model”. TPOP is created for image building and leads to country brand image building. It represents Thainess to the aesthetic plastic surgery business. TPOP model is checked by index of congruence (IOC) from five IOC experts. It reveals that IOC>0.50 are comprised of 1) Strategic factors 2) quality and service factor 3) successful factor. In sum the contents are valid to implement and develop in the future.

การพัฒนารูปแบบเครื่องแต่งกายจากผ้าทอพื้นเมืองไททรงดำ บ้านหัวเขาจีน อำเภอปากท่อ จังหวัดราชบุรี มีวัตถุประสงค์เพื่อพัฒนารูปแบบและลวดลายผ้าทอมือไททรงดำ บ้านหัวเขาจีน อำเภอปากท่อ จังหวัดราชบุรี และเพื่อส่งเสริมแนวคิดในการออกแบบเครื่องแต่งกายโดยใช้ผ้าทอพื้นเมือง โดยศึกษาประเด็นเพื่อเป็นข้อมูลสำหรับการออกแบบ 3 ประเด็น ได้แก่ ลักษณะของผ้าทอไททรงดำ อำเภอปากท่อ จังหวัดราชบุรี ความพึงพอใจของกลุ่มตัวอย่างที่มีต่อผ้าทอไททรงดำ และความพึงพอใจในลวดลายผ้าขาวม้าทอมือไททรงดำ เพื่อทำการออกแบบเครื่องแต่งกายสุภาพสตรี โดยใช้ผ้าทอไททรงดำ อำเภอปากท่อ จังหวัดราชบุรี เครื่องมือที่ใช้ในการศึกษา ได้แก่ แบบสอบถามความพึงพอใจของผู้บริโภคที่มีต่อผ้าทอไททรงดำ และความต้องการในรูปแบบเครื่องแต่งกายจากผ้าทอไททรงดำ วิเคราะห์ร่วมกับลวดลายในการทอของผ้าทอไททรงดำ ผลการศึกษาพบว่ากลุ่มเป้าหมายสุภาพสตรีช่วงวัยทำงาน ช่วงอายุ 26 - 30 ปี มีโอกาสในการเลือกใช้ผ้าทอพื้นเมืองอยู่ในระดับมากที่สุด จากการเลือกซื้อสินค้าพื้นเมือง และมีความต้องการในการสวมใส่เสื้อผ้าที่สามารถส่งเสริมบุคลิกภาพของตนเอง อีกทั้งยังเป็นกลุ่มที่มีความสาคัญในการมีส่วนร่วมกระตุ้นการเลือกใช้ผลิตภัณฑ์พื้นเมืองในรูปแบบต่าง ๆ เพื่อให้คนรุ่นหลังเห็นความสำคัญของการใช้สินค้าพื้นเมือง ด้านรูปแบบเครื่องแต่งกายมุ่งเน้นการออกแบบสำหรับเป็นชุดลำลองกึ่งทางการที่มีความคล่องตัวในการออกแบบใช้โครงสร้างเสื้อผ้า โดยอ้างอิงกระแสแนวโน้มแฟชั่น ปี ค.ศ.2018 ซึ่งมีรูปแบบใหม่ เพื่อให้รูปแบบของผ้าขาวม้าที่ผสมผสานกับลายลูกแก้วมาผสมผสานกับการทอผ้าข้าวม้าแบบ 4 ตะกอ และใช้ที่มีความสดใสสอดคล้องกับแนวโน้มแฟชั่น

The purpose of this research was to: 1) to study the Thai Khon dress. 2) to design and develop the printed pattern for the casual wear in a graphic style using the unique Thai costume. 3) to study consumer satisfaction of develop of the printed patterns for casual wear in graphic by using the identity of the costume Khon Thai. The instruments used in this study were 27 patterns 27 styles 9 pattern prototype products and a satisfaction questionnaire. The samples were students and staff aged between 20-40 years at Rajamangala University of Technology Phra Nakhon (Chotiwat Center) used 345 purposive sampling methods. The method of determining the size of the sample by Taro Yamane method was at a level of confidence of 95% and the assumption was that the individual factors were different the level of satisfaction with the printed pattern for the casual wear in the graphic format different to inquire and analyze different personal factors. The research found that the samples were 20-25 year old female single status bachelor’s degree students with less than 15000 baht. There were reasons to choose a printed outfit for casual wear or printed outfit: from personal favorite aesthetics modern style with the frequency of purchase every 3 months. The agenda of wearing was a common opportunity price less than 500 baht per person and with the decision to buy by oneself. The design of printed motifs inspired by Thai Khon costumes with the highest level of satisfaction was the monkey print. The satisfaction with the printed pattern of casual shirt (TOP): the highest level of satisfaction was the monkey printed motif the second was the giant and then the leading actor and actress respectively. The satisfaction with the printed pattern of casual shirt (BOTTOM): the highest level of satisfaction was the monkey printed motif the second was the giant and then the leading actor and actress respectively. The satisfaction with the printed pattern of casual wear (DRESS): the highest level of satisfaction was the monkey the second was then the leading actor and actress and the giant respectively. The differences in personal factors on the satisfaction of printed patterns for casual wear in graphic form were by gender age occupation average income and different education as well as the satisfaction to printed patterns for casual wear with different graphical styles.