จำนวน Repository ( 232 )

การออกแบบสื่อมิวสิควีดีโอ เพลง 7 มหัสจรรย์
การออกแบบสื่อมิวสิควีดีโอ เพลง 7 มหัสจรรย์

This project aimed to design and production of music video: 7 wonders song of the bands YOUNG BONG and to assess the satisfaction of the general public who use YouTube using a tool online surveys to gauge the satisfaction of the general public from 200 people. The statistic to analyze employed frequency percentage mean and standard deviation. The study found that the satisfaction toward 7 wonders song was at highest level ( = 4.47 S.D.= 0.63 ).

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สื่อภาพยนต์สารคดี คราฟต์โชดา
สื่อภาพยนต์สารคดี คราฟต์โชดา

The purposes of this study were to produce and evaluate the satisfaction toward documentary Craft soda. The sample group were collected sampling 50 audiences had experience to watch this documentary Craft soda. Data analysis employed frequency percentage averaging and standard deviation. The study presented the following results : the audiences had high level of satisfaction to documentary Craft soda.

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คุณลักษณะของผู้ประกอบการที่ประสบความสำเร็จ : กรณีศึกษาโรงเรียนสอนตัดเสื้อไพลิน
คุณลักษณะของผู้ประกอบการที่ประสบความสำเร็จ : กรณีศึกษาโรงเรียนสอนตัดเสื้อไพลิน

The purposes of this research were to explore 1) the characteristics of successful entrepreneur: case study of Pailin Couture and 2) the factors affecting of self- employed of students who study major in fashion clothing and textiles design faculty of home economics technology at RMUTP. Using mixed method research and divide the data into 2 parts: 1) collected data from the entrepreneur as a key informant by using structure interviews and analyze data by content analysis and 2) collected data from students whose are selected using purposive sampling technique using questionnaire and data was analyzed using frequency percentage mean and standard deviation. The finding was concluded as follows: Characteristics of successful entrepreneur consist of: 1) inspiration from clearly know themselves and led to career 2) have experience or preparation about finding a place to study work-in-study finding a team coaching and channel expansion 3) working approached were to maintain harmony conflict reduction and do not use the mood to work 4) problem solving solution was to find the cause of the problem and consciousness in solving problems 5) core concept in occupational was takes a shorter time to learn but take it to career quickly and have creative development 6) category of products or services was variety of clothing styles 7) recruitment must choose who had the knowledge and ability in work and 8) recommendations for the couture entrepreneur should have knowledge and skills such as product planning team building marketing plan and target group of business. The factors affecting of self-employed of students found that: expectations of parents after graduation was self-employed. Individual factors toward to self-employed were love to work independent interesting in self-employment and love to learn more. Job factors toward to highly self-employed were individual challenge extremely in use ability and interpersonal relation.

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ตัวบ่งชี้สมรรถนะวิชาชีพของนักสื่อสารมวลชนในยุคดิจิทัล
ตัวบ่งชี้สมรรถนะวิชาชีพของนักสื่อสารมวลชนในยุคดิจิทัล

The objective of the research was to study suitability of professional competences indicators for mass communication office in digital age. The data were collected by using questionnaires sampling from 600 samples who were mass communication officers and lectures in mass communication universities. Data analysis employed frequency percentage arithmetic mean □(-/×) standard deviation (S.D). The research results revealed that there were the mass communication officer professional competences were 44 indicators including 10 indicators of printed media competences 13 indicators of radio and television broadcasting media competences 10 indicators of film media competences and 11 indicators of digital media competences.

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การสื่อสารการตลาดที่มีต่อพฤติกรรมการท่องเที่ยวของนักท่องเที่ยวชาวไทยในพิพิธภัณฑ์ประวัติศาสตร์ในกรุงเทพมหานคร
การสื่อสารการตลาดที่มีต่อพฤติกรรมการท่องเที่ยวของนักท่องเที่ยวชาวไทยในพิพิธภัณฑ์ประวัติศาสตร์ในกรุงเทพมหานคร

This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok Thailand. The hybrid research Is Quantitative Research 400 samples. Questionnaires were used to collect data. The statistics used in the analysis were percentage mean standard deviation. Chi-square test the level of statistical significance .05. And Qualitative Research In-depth interviews in finding consensus and conflict between management Museum. Marketers Museum Visitors to the museum and the results of quantitative research. The results showed that: 1) Most of the respondents aged 15-25 years old single female student with a bachelors degree. The average income per person is not more than 7000 baht monthly income of an average family 15000-30000 baht and living in Bangkok. 2) Most of the planned tour. Most holiday weekend. The main objective is to study the first year of the museum tour 1-2 times a tourism model is geared experience. Each tour takes 2-3 hours. 3) Behavioral marketing communications planning travel. Time to travel the main purpose of tourism the number of times in one year tourism model. The level of significance. 05. The results of the research showed. The most consistent hypothesis testing with quantitative research. Keywords : Marketing Communications Travel habits History Museum

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