The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level

This research aims to 1) understand population characteristics that influence consumer decision making in purchasing frozen food products 2) to understand types of point-of-sale advertising that influence consumer decision making in purchasing the frozen food products and 3) to understand the interrelationship between the population characteristics and the point of purchase advertising that influences decision making. There were 400 respondents in this research that were chosen by using the purposive random sampling method. A questionnaire was used to collect data. The collected data was then analyzed by using statistics including distribution frequency percentage mean and standard deviation. Moreover ANCOVA (One - Way ANOVA) and Pearson correlation coefficient were used for the hypothesis testing. The results indicated that most respondents are female between 21 – 30 years old. They are single have an undergraduate education level and work at private or government - owned companies. Their income per month is between 20001 – 30000 baht. Their opinions towards overall point-of-sale advertising are average. The overall point of purchase advertising includes advertising media that ranges from the most to the least including: product demonstration advertising banners packaging and product displays respectively. The respondents decision making in purchasing the frozen food product is average including problem recognition evaluation of alternatives post-purchase behavior purchase decision and information search respectively. The hypothesis testing found that; 1) The population characteristics refer to demographics including gender age education level and average income per month. Whereas the point of purchase advertising refers to advertising banners types of packaging product display and product demonstration. This paper attempted to find out whether or not and how each type of point of purchase advertising has influenced the respondents in purchasing frozen food products within Bangkok. The hypothesis testing showed that the population characteristics have no influence on purchasing the frozen food products in Bangkok. 2) However when controlling the covariate variables (from item 1) the results differed. It was found that different marital status and occupation has an influence on decision making in purchasing the frozen food products in Bangkok. The hypothesis testing found that population characteristics including gender age education level and income per month have differently influenced purchasing decision process at the point of purchase advertising including product banners product display and product demonstration. However packaging has no influence on purchasing decision of frozen food products. 3) After controlling the covariate variables (from item 1) it was found that the marital status and occupation have no statistical significance towards the purchasing decision process. Whereas the independent variables and the covariate variables have in fact influenced the purchasing decision process.

This research aims to 1) To analyze the situation of logistics and supply chain of healthy ready to eat meals that sold via online. 2) To study a framework of logistics and supply chain development in value added healthy ready meals that sold via online. 3) To practically benefit in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. The researcher has a desire that this study will contribute to supporting the use of digital technology in business for creating alternatives decisions and system management together with the development of the product category. Hence this enables building long-term competitive advantage for entrepreneurs and reduces the complexity from the use of digital technology which plays a role in in Thailands infrastructure and logistics and supply chain management. In this qualitative research the study sample includes seven full-time or parttime entrepreneurs selling healthy ready meals that sold via online in Bangkok and vicinities. Data collection is conducted through interviews. The study found that the locations of six online healthy ready meals sellers are in Bangkok and one in Sumutprakarn. Four sellers provide delivery service in Bangkok and vicinities and three only in Bangkok. Six sellers provide food ordering channel via Line Application five via Facebook three via phone call two via Instagram and one via a specific food ordering application. Three sellers have more than 21 menus while two other sellers have 8-14 and 15-21 menus. There is no seller whose menus are less than 7. Most of the payment methods which six sellers provide are through bank transfer two sellers by cash and two sellers by credit/debit cards respectively. This research can be concluded based on the objectives of this research as follows. 1) Situation of popular online health products. Health-conscious consumers are becoming more interested in food consumption. The suitable calorie intakes are calculated each day and non-toxic ingredients and safe cooking methods are used. It is found that food delivered directly to consumers must have the appropriate supply chain with logistics activity management in order to be consistent with product category and consumers who are of working age that have no time to cook or eat at a restaurant. Some people think it is impossible to cook as their work is too busy. Therefore they decide to order food online for convenience while they can still take care of health. 2) In studying the framework it is important to pay attention to raw materials coordinating with suppliers of raw material method and workspace of the cook delivery to customers customer relationship management and 3) Practical benefits in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. Therefore consumer behavior has changed and it is possible to use technology that is the driving force of the food business the technological development along with logistics management and supply chain management in quality preservation cooking of ingredients transportation and after-sales service. The use of technology can shorten the supply chain because the manufacturer can directly deal with the customer. It can solve the problem or improve the ability of the business directly which will add value and enhance competitiveness. As a result the business will be growing and competitive in the long run. Suggestions for online food entrepreneurs are the risk of miscommunication and careless transportation that ignores customer details which can cause loss of customers despite not the food quality. Therefore entrepreneurs need to manage supply chain quality thoroughly. Moreover the online healthy food entrepreneurs should regularly monitor the quality of raw materials to build credibility so that customers will make the purchase decision once they know the product and then repeat purchase in the future.

The purpose of this study was: 1) to study personal attributes of menopausal women 2) to study food consumption behavior of menopausal women and 3) to compare food consumption behavior of menopausal women : case study at Tambon Na di Muang district in Samut Sakhon province that classified according to the personal attributes such as age marital status education level occupation average income of family per month body mass index (BMI) and personal disease. The population was menopausal women of 1274 people. They had the ages between of 50-60 years those were living in Tambon Na di Muang district in Samut Sakhon province. Using the method of Multi-stage sampling that classified by proportion of menopausal women and age in accordance with criteria of Taro Yamane (1973) had sample groups of 222 people but the sample groups were actually used as 225 people. The use of tool in this research was a questionnaire. The statistics used to data analysis was the frequency value percentage mean standard deviation t-test and F-test for comparison of food consumption behavior with personal attributes of menopausal women and tested the difference by pair samples using Least Square Difference (LSD) that analyzed the data with computer program. The results were found: 1) most of menopausal women group that had the ages between of 50-55 years marital status was married graduated in primary education level worked as employee that had average income of family per month between of 5001-10000 Bath had a normal standard of the BMI value and most people did not have personal disease. 2) menopausal women had food consumption behavior classifying by number of meals found that had food consumption behavior at breakfast lunch and dinner in the maximum level and consumed in time for supper in the minimum level. A type of food consumption such as fish rice green vegetables fresh fruit and soybean oil they cooked by boiling and deep frying method in high level they cooked a flavorless food in moderate level. 3) menopausal women with personal attributes as occupation and average income of family per month had differed there was food consumption behavior that had statistically significant differences level at 0.05. Personal attributes as age marital status education level BMI and personal disease were differed. There was food consumption behavior that had not statistically significant difference level at 0.05.

The purposes of this research to study the Factors Retated to Clean Food Consumption Behaviour of Working People in Bangkok This research was intended to investigate 1) To study the personal factors 2) To study clean food consumption behavior of working people in Bangkok 3) To study the relationship between personal factors and clean food consumption behavior of working people in Bangkok .The sample in this research consisted of 100 personnels’ working people in Bangkok At fitness center and clean food restaurant.The data were analzed by percentage mean and Chi-square. The studied results were found that majority of the samples group were male of 54 persons equal to 54% age between 26-35 years old equal to 29% educational level were bachelor degree equal to 75% had occupation as private business equal to 54% had monthly income between 10001-20000 bath equal to 40% had the Clean Food knowledge in the good level equal to 88.86% had the main goal of healthy food consumption equal to 58% The consumed were daily equal to 32% The average budget of 101-150 bath/time equal to 38% The reason for choosing healthy foods is good equal to 41% The most familiar advertising media were internet such as Facebook Line Intagram equal to 68% The most popular clean food food is Salad equal to 22%. The study result of the relationship between personal factors were found that age educational level occupation and monthy income had relations to the average budget The clean food knowledge had relations to the main goal of healthy food consumption relations to the frequency and occupation had relations to the the frequency with .05 level statistical significant.