Elephant tourism is very famous in Thailand but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem it is important for marketers to have tourists understand the real meaning of elephant camp activities. With the goal of making the highest productivity use of marketing communication (MC) tools for elephant camp business the focus of this study is to examine the productivity from different kinds of MC tools and purchasing decisions of tourists in relation to Thai elephant camp’s services and products involving a case study of Ayutthaya Elephant Palace & Royal Kraal. This study employs qualitative method to cluster the data by in-dept interview from two administrators of the elephant camp 20 Thai tourists three foreign tourists and eight tourist guides. The results show a preference in order for purchasing the elephant camp’s services and products from public relations personal selling sale promotion and advertising respectively. In addition most of the key informants agree that mass media and social media are the most powerful MC tools. On the other hand advertising through brochure billboard and poster is less effective than other MC tools. Along with content marketing MC tool selecting is one of the important ways to turn Thailand’s elephant tourism into a more successful industry.

The study aims to study the change leadership that affects the organizational culture and work efficiency of the staffs at the operational level and to study the good governance principles that affect the organizational culture and work efficiency of operational staffs at Commercial Concrete Production Business Unit. The population used in the study is 200 operating staffs at Commercial Concrete Production Business Unit using questionnaires for data collection. The data analysis is conducted using descriptive statistics and inferential statistics. The result indicates that change leadership affects organizational culture of operational staffs with statistical significance at 0.05 level. It can predict the organizational culture of operational staffs at 16.30 percent. Good governance principles affect the organizational culture of operational staffs with statistical significance at the level of 0.05. It can predict the organizational culture of operational staffs at 29.50 percent. Change leadership affects the operation efficiency of operational staffs with statistical significance at the level of 0.05. It can predict the work efficiency of operational staffs at 13.80 percent and good governance principles affect the work efficiency of operational staffs with statistical significance at the level of 0.05. It can predict the work efficiency of operational staffs at 28.70 percent.

Ways to Success for Tourism Businesspersons is focused on the study of factors which lead to the ways of success for successful businesspersons; is a qualitative research collecting data by interview 10 company business running accessories who registered with Thailand Stock Exchange Service Industry Tourism Industry and Recreation Industry; 40 employees from 2 transportation and logistics companies which involve tourism including academic books; textbooks; dissertations; researches; internet data and some information from institutes which related to tourism hospitality business and airlines The research shows that factors which lead to the ways of success for tourism businesspersons are : locations which located on or near; river banks; city center; business center; amusement center; BTS Skytrain natural resources; person by choosing efficiene employees; training employees regularly; using HR management; strateg on prices; carefully and promptly changing the room rates according to the variation of the market for the best average room rate and benefit. For the airline companies the dynamic pricing which is an important strategy will be specified for the tickets. Many selling ways for customers to reach the services such as via internet: direct sell; sales agents and customer call service. For physical factor the strategies used to meet the castomers’need are growth strategy; different building strategy; partial-market orientation strategy leader-cost strategy; risk-taking administration and accounting data.

The purposes of study were to needs of higher education for distance learning of bachelor’s degree in bachelor of home economics Faculty Rajamangala University of Technology Phra Nakhom. The study was a quantitative research were collected by the Survey Research The reseach instruments use questionnaires and attach a structured curriculum Faculty of Economics and Administrative System over the Internet. The Sample of high school students in Ratchaburi Provice.Selected by random sampling is 12 districts from 27 schools with sampling 30 student / school and 2 schools/ District the total sample is 360 people the analysis by analyzing the content (Content Analysis) and then sort Frequency (Frequency) and the percentage is conclusions The results of the study were as follows: Respondents Most of the women 65 percent are studying Mathayom 6 percent to 86.25 and 66.88 percent learning science – math of and a wish to pursue undergraduate up to 95 percent. And interest learning to distance learning with the internet system in home economics Graduate Faculty of Economics and Administrative 42.19 percent unwanted 57.81 percent. As a students studying math-science they can choose to study in the field of science – math in bachelor degree. The filed of business administration of home economics receive to high School Students all plans. The most student want to study in Formal Education. But they are also ready for learning to distance learning with the Internet system. And also that the Departrment of Business Economics is in need of more enterprises. If a graduate or transfer by a parallel course should have a modern flexible and consistent with the context of the learner. Register for free channels and teaching should via the Internet with modern media and effective. The cost of the program is 150000 baht The course of operating hours should be determined three days for 1 semester