This research aims to 1) study the demographic features to the view of the competitive potential in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. 2) study the association of the effectiveness of marketing communication mix and corporate image in order to promote telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. 3) study the association of corporate image in order to promote and increase its potential to compete in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. and 4) study the association of the effectiveness of marketing communication mix and competitive potential in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. The Purposive Sampling was selected as a method to figure out a sample group who was the staff of TOT Public Company Limited in Bangkok. Staff’s job position were as follows; 1) Customer Service Center Manager 2) Financial Administrator and 3) Services Administrator 195 persons in total. The data were collected by using the questionnaire which was divided into 5 parts. The first part was the general information of the respondent’s status. The second part was the viewpoint of the marketing communication mix. The third part was the viewpoint of the corporate image in order to promote marketing. The fourth part was the viewpoint of the competitive potential in telecommunication business. And the fifth part was the closed-ended questions of the problem and solutions. This research was using descriptive statistics to analyze such as frequency percentage average SD (Standard Deviation) t-test One way ANOVA and Pearson‘s Correlation Coefficient analysis as hypothesis testing.

The objective of this research is to develop a technology management system for industrial Fabric Pretreatment Dyeing and Finishing factory to resolve existing problems caused by manual input. Firstly this research was performed to study the current work-in processes data. After that these data were analyzedranked and grouped for designing and developing a customized oracle database by implementing SQL on a UNIX server. Finally the new system was integrated barcode technology for connection to facilitate works. Before the renovation to input data by an employees it makes to delay time 1440 minutes from actual manufacturing data. The result represent at 260.67 unit/month as well as newly application of barcode technology. According to this system application it has been found that the manufacturing data in production process are real-time monitored. The result of the research can be increase at 94.42 unit/month as well as reduce expenses on documents above 10000 Bath/month. In addition the operator could also be reduce from 4 to 0. Including enhanced with barcode technology can also facilitate communication with customers making business competitive sustainable future.

The study was aimed to investigate the production of banana fiber that was suitable for decorating handicraft basketry examine its effectiveness develop decorative handicraft materials for basketry from fibrous layer on the trunk of the banana tree and promote the obtained knowledge in the community of Plasticseeroong Baanmor Promburi District Singburi Province. The research result could be summarized that the most appropriate production process of dry fibrous layer on the trunk of the banana tree mixed with fibrous layer of paper mulberry was done through mechanical process. After bleaching the mixed fibrous layer was stirred by Hollander beater with the proportion of wet fibrous layer and water at 1:40; 10% of dry of paper mulberry was boiled for three hours in sodium hydroxide at 100degree Celsius then bleached with 1.5% of hydrogen peroxide with 4% of the dry fibrous layer weight at 90 to 95 degree Celsius for two hours. The mixture of wet fibrous layer on the trunk of the banana tree with wet fibrous layer of paper mulberry was 70:30 which was considered appropriate for decorating handicraft basketry. Concerning the examination of mechanical properties of banana tree fibrous layer according to the standard of TAPPI T it was found that the folding endurance of paper value was 144 (N. m/g); the tensile strength value was 32.16 (N. m/g); the tear resistance value was 26.56 (mN.m2/g); and the bursting strength value was at 1.94 (KPa.m2/g). The fibrous layer obtained from on the trunk of the banana tree was fabricated into decorative basketry materials for example flowers palm leave hats flower key chains bags and paraffin coated flowers for bamboo boxed. The attendants’ satisfaction on the training of the production of decorative handicraft materials of basketry from fibrous layer on the trunk of the banana tree to 30 members of the community of Plasticseeroong Baanmor Promburi District Singburi Province concerning the training service speakers training procedures facilities and training benefits was at high level (90.67%) and at average level (9.33%).

At present a problem found in the soft candy producing process in the food producing department of Company Case Study is time-consuming roller washing process due to an ineffective washing process. A roller is washed one by one from a total of 10 roller (a set) in one machine. As a result the operation rates of other producing processes have been forced to delay. The objective of this research is to resolve the problem found in the process of roller washing by designing a machine for washing a set of roller per time. The research begins from examining design concepts of roller washing machine from patents and the current quantity of water and stream used for washing before conducting design of a new soft candy type roller washer machine. And eventually the efficiency of new roller washer machine is compared with current one. The findings indicate that the newly developed design can reduce washing period from 24.48 minutes/set to 5.56 minutes/set and increase operation time by 18.92 minutes or accounting for 77.28 percent. Meanwhile water quantity used in the process is reduced from 124.82 liters/set to 28.35 liters/set and stream quantity used in the process is also contracted from 0.83 kilogram/hour/set to 0.18 kilogram/hour/set. This reduction can save expenses equal to 28795 baht/year. As the budget for making new roller washer machine is 53000 baht and payback period is only 1.84 year.

The objective of this research is to improve for material procurement decision support making process by using Lean Concept. The research methodology studied purchasing procurement and whole of production in local country of case study by making Value Streaming Mapping (VSM) calculated of production standard time set buffer time kept inventory and suitable supplier’s capacity. Finally used all data for design and develop computer program into support analyze and follow up delivery goods system to customer. Result of research found this new development program could increase delivery goods to customer efficiency by response with material preparation can improved average On Time Delivery rate at 94.55% and increased productivity from 966 to 1125 pcs/day; therefore case study had well increased local purchasing procurement efficiency reduced purchasing cost to 2.27 million Baht/month reduce Fuel cost at 46225.08 Baht/year on average and reduce greenhouse gas at 4.117 TonCo2e per year on average. They can support highly competitive and rapidly changing of electrical and electronics industrial to sustainable in the further.