The study was conducted to explore organizational factors influencing perceptions of Of Rajamangala University of Technology Phra Nakhon mission.This research is quantitative research which its 287samples used were Rajamangala University of Technology Phra Nakhon personnel selected through proportional stratified random sampling. The data collected were analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression equations. The research results revealed that the organizational factors affecting perceived mission of Rajamangala University of Technology Phra Nakhon personnel included factors such as 1) strategic aspect 2) system aspect 3) Staff aspect 4) Style aspect and 5) skill aspect which influenced the perception of the mission of Rajamangala University of Technology Phra Nakhon staffs at 0.05 level of statistical significance. This could be explained jointly by the mission statement in the overall at 66.2 percent. However the organizational aspect and value aspect had no influence on the perceived mission of Rajamangala University of Technology Phra Nakhon staffs.

This study was aimed to 1) explore opinions on organizational culture 2) compare job satisfaction 3) compare the influence of organizational culture on job satisfaction of support personnel at Rajamangala University of Technology Phra Nakhon. This is quantitative research which its sample was 209 support staff at Rajamangala University of Technology Phra Nakhon obtained through proportional stratified random sampling. The data were collected by questionnaire and analyzed by frequency percentage mean standard deviation t-test F-test and Pearson product moment correlation coefficient. The research revealed as follows. 1 ) Rajamangala University of Technology Phra Nakhon support staffs highly demonstrated opinions on organizational culture and were highly satisfied with their work. 2 ) Rajamangala University of Technology Phra Nakhon support staffs’ work satisfaction with different genders and salary base levels were 0.05 statically different. 3) The satisfaction of Rajamangala University of Technology Phra Nakhon support staffs were 0.05 statically satisfied with 1) success aspect 2) personal aspect 3) self - actualization aspect had the overall satisfaction at the 0.05 level of significance. As for the organizational culture related to affiliation did not influence the satisfaction of the support personnel at Rajamangala University of Technology Phra Nakhon.

This study was aimed to 1) to compare the brand value perception of Rajamangala University of Technology Phra Nakhon and 2) to study the influence of marketing mix on the brand value perception of Rajamangala University of Technology Phra Nakhon. This research is quantitative research which included the samples of 400 undergraduate students from the first to the fourth year selected through proportional stratified random sampling methodology. The collected data were analyzed by frequency percentage mean standard deviation and the hypothesis was tested by the Independent sample t-test. One-way ANOVA was applied and Scheffes Pearsons Product Moment Correlation Coefficient and stepwise multiple regression analysis were used to look into mean difference in pairs. The results of the research on the brand value perception of Rajamangala University of Technology Phra Nakhon revealed that the students who were different in terms of age group faculty and study year perceived the brand value differently and significantly at the 0.05 level of significance. The marketing mix factors including 1) the available curriculum 2) the teaching and studying location 3) educational support 4) academic and support staff 5) physical environment and 6) teaching and learning management influenced the brand value perception of Rajamangala University of Technology Phra Nakhon at the 0.05 level of significance. As for the marketing mix factor and cost of education did not have the influence on brand value perception of Rajamangala University of Technology Phra Nakhon.

The purposes of this research were : 1) to study the level of internal organization factors and the level of total quality management of Rajamangala University of Technology Phra Nakhon; and 2) to study the influence of internal organization factors that affect affecting the total quality management of Rajamangala University of Technology Phra Nakhon. This was a quantitative research which its samples group was consisted of 277 Rajamangala University of Technology Phra Nakhon employees. Data were collected through questionnaire and analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression analysis. The results were found that : 1) the total of internal organization factors and the total quality management of Rajamangala University of Technology Phra Nakhon were at the high level ; 2) six factors of internal organization factors that affect the total quality management of Rajamangala University of Technology Phra Nakhon which are style shared values system staff structure and strategy. These factors could explain 84% of variance to total quality management at RMUTP predict the total quality management.

The purpose of this research was to explore the organizational commitment and compare factors affecting the organizational commitment as well as study the relationship of the factors affecting the organizational commitment of Rajamangala University of Technology Phra Nakhon personnel. 303 samples were asked to respond to a questionnaire which was used as a research tool. Statistics used for the data analysis were percentage mean One-Way ANOVA and significance level at 0.05. The results of this research revealed that the overall personnel of Rajamangala University of Technology Phranakhon were organizationally committed in good level as well as their work life quality. In addition the level of organizational commitment of the personnel with dissimilarities in terms of the age marital status educational level work experience were 0.05 statistically different. In addition to that the overall job characteristics were positively correlated with overall organizational commitment and work experience. In the Operate overall this was positively associated with the overall organizational commitment.