The purposes of this research were 1) to study the effect of short message service via mobile telephone on Sufficient Economy Philosophy of undergraduate students at Rajamangala University of Technology Thanyaburi 2) to study the students’ opinions to short message service via mobile telephone on Sufficient Economy Philosophy of undergraduate student at Rajamangala University of Technology Thanyaburi. The experiment group was 30 undergraduate students at Rajamangala University of Technology Thanyaburi in Educational Technology academic year 2007. The data were analyzed by percentage mean standard deviation and t-test. The research findings were as follows: 1) It was found that the post-test score learning was statistically higher than pre-test scores at level .01. 2) It was found that the students’ opinions to short message service via mobile telephone were in a good level.

The purpose of this research is to study the effect of marketing communications on student decision in relation to enrollment for a bachelor degree at Rajamangala University of Technology Phra Naknon and to determine other factors affecting such decision of grade 12 students and year 3 vocational certificate students in Bangkok. The research tool used in this study is a questionnaire to enable analysis through frequency percentage mean standard deviation and Chi-Square Test. The findings show that subjects are influenced in their choice to study by online media (such as websites and Facebook) the public relations media of the university (in the form of newspapers journals and posters) as well as the reputation and image of the university. The results further show with a level of significance at 0.05 that student decision with regard to enrollment in a bachelor degree at Rajamangala University of Technology Phra Naknon depends on viral marketing or word-of-mouth marketing

The aim of this research was to determine the effects of gender faculty and academic performance on the prevention of students to use to communicate on the Internet. Four hundred and thirty-three (male=225 and female=208) undergraduate students from 3 faculties including faculty of business administration and liberal arts science and agricultural technology and engineering in Rajamangala University of Technology Lanna Nan were used to fill in survey questionnaire. The results found that the gender had effected on the prevention oneself in the communication on the Internet. The male could prevent oneself more than female. In addition the student from engineering and science and agricultural technology could prevention oneself in the communication on the Internet more than faculty of business administration and liberal arts. However the academic performance had not affect on prevent oneself in the communication on the Internet. This study concluded that the prevention oneself in the communication on the Internet is affected by the gender and faculty but not the academic performance.

The objectives of this research were to study and to compare the information literacy level of Rajamangala University of Technology Phra Nakhon undergraduate students by dividing into faculties and experiences of studying concerning information literacy subjects. The samples were undergraduate students in 9 faculties who were studying in second semester of academic year 2009. The 460 samples were taken a random sample by faculties’ stratification. The data were collected by information literacy test and mark record form which were four - level rating scale questions. The results were analyzed by percentage average value standard deviation F-test and t-test

The purpose of this study was to investigate how Thai undergraduate students do to improve their reading comprehension skills. This paper presents a qualitative investigation. A semi-structured interview is served as the main source of data. Forty students from different faculties of Khon Kaen University participated in the study. The transcribed interview data was analyzed with ‘open and axial coding’ techniques. The data analyses revealed two main emergent categories of reading strategies: 1) reading comprehension strategies (RC); and 2) reading comprehension enhancement strategies (RCE) with altogether 39 individual reading strategies. The interview result showed that the most frequently found strategies being reported were from the first category e.g. looking for unfamiliar vocabulary items and then searching for their meanings before reading (BRC 1) and searching for the meanings of unfamiliar vocabulary items while reading (WRC 1). On the contrary the students reported not to rely heavily on the strategies from the second category