The purpose of this study was to study and compare satisfaction of the students in Rajamangala University of Technology Phra Nakhon on the administration of student affairs. Each task as follow guidance art and culture sport education loan fund student activities welfare and health development discipline morality and ethics and alumni and community. In this research the students which study in ninth faculties of the academic years 2012 were classified by gender faculties and academic years. The questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation T - test for independent sample F - test for analysis of variance one-way : (ANOVA) were statistical method to analyze data and using Fishers Least - Significant Different (LSD) for comparison the average paired difference. The results were as follows : 1. The satisfaction of the students RMUTP in overview to the administration students affairs were in great levels. When the considered separately each task in student affairs. welfare and health was the highest student activities and development discipline morality and ethics education loan fund Art and culture alumni and community guidance academic soldier and sport was the lowest 2. Classified by gender there was significant difference for satisfaction of the students at the 0.05 level. When considering satisfaction each task there was significant difference for satisfaction of the students in guidance and sport at the 0.05 level among students in different gender. 3. Classified by faculties In overview there was significant difference for satisfaction of the students at the 0.05 level. And when considering satisfaction each task there was significant difference for satisfaction of the students in guidance art and culture sport education loan fund and the student activities at the 0.05 level among students in different faculties. 4. Finally there was non significant difference for satisfaction of the students in each task and whole task at the 0.05 level among students in different academic years.

The aim of this research is to review the environmental management to analyze the potential of sustainable management and to develop the strategies for developing the sustainable management of at Wat Takien Floating Market. The research is conducted at Wat Takien Floating Market Bangkuvieng subdistrict Bangkruay district in Nonthaburi Province with twenty local authorities including Temple abbot members of the Temple committee and market manager via observations interviews and questionnaires by using Descriptive Analysis Means Standard Deviations Factor Analysis and Canonical Correlation Analysis. The results were as follows: 1. Not far from Bangkok Wat Takien Floating Market is located inside Wat Takien temple area with a nice natural view across the canal. The community around the market have been well corporating with the temple. Visitors can enjoy shoping local product learning local traditional sightseeing temple architecture and making merit at the same time. The floating market is mostly manage by the market manager. In some point the management system is found not to be well arranged. To facilitate a lot of visitors plenty of toilets and many alternativers parking space will be provided. The products inside the market seems to be well known by serveral media. 2. The potential of sustainable management of Wat Takien Floating Market come from variety of strength and opportunity factors. The opportunity elements includes currect economic circumstance community around the market local houses along the canal side Bangkuvieng Canal geography while the strength factors composed of temple policies the way market mananger managing the participation of each members temple architecture inland walkway live Thai classical music band and a resonable price of local product. 3. The strategies for developing the sustainable management of Wat Takien Floating Market can be classified as follow; Strategy for developing the floating market along with Buddhist traditional Strategy of setting reasonable price for local goods and Strategy of boat trip activity. The suggestions were that the Wat Takien Floating market can be a lot improved by using the strategies for developing the sustainable management. In particular it can be done by rearranging the organization structure raising the corporate networks developing the market management systematically expanding an advertising channel Instralling the market banner to draw visitor attention improving the walkway along the canal side releasing regulations for on-boat food vendors promoting local dishes that can be found in a market hosting a fair and activity that related to Buddhist traditional providing boat trip activity creating social responsibility and environmental friendly activity along the canal side.

The purpose of this study was to study and compare situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in 6 aspects: curriculum instructional facility measurement instructors and students. The undergraduates were classified by gender academic years major subjects curriculum student achievement. The Instructors were classified by gender affiliations subjects work experiences and academic positions. The samples in this research were 387 undergraduates and 50 Instructors. The study participates selected by stratified random sampling and simple random sampling. The 90 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduates and Instructors agreed with the situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of curriculum instructional facility measurement instructors students and all aspects were in moderate levels. 2. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of facility at the 0.05 level among students in different gender 3. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of curriculum instructional facility measurement and instructors at the 0.05 level among students in different academic years and major subjects. 4. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of instructional measurement instructors and all aspect at the 0.05 level among students in different curriculum. 5. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of students at the 0.05 level among students in different student achievement. 6. There was significant difference for Instructors agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of instructional instructors students and all aspects at the 0.05 level among Instructors in different gender. 7. There was significant difference for undergraduates and Instructors agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of instructional measurement facility and instructors at the 0.05 level among Instructors in different gender.

The purpose of this study was to study the impacts of word of mouth marketing strategy on success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon and compare success of Faculty of Business Administration in 3 aspects : undergraduates’ satisfaction keeping customers and increment of customers. The undergraduates were classified by gender curriculum and major subjects. The samples in this research were 367 undergraduates. The study participates selected by stratified random sampling. The 42 item questionnaires of rating scales (24 item toward the word of mouth marketing strategy and 18 item toward the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon) was used as the research instrument. Percentage mean standard deviation stepwise multiple regression analysis t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduate agreed with the word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators creation of relationship with news disseminators and all aspects were in moderate levels. 2. The undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects were in moderate levels. 3. There was significant difference for undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects at the 0.05 level among students in different gender curriculum and major subjects. 4. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive relationships with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon was statistically significant at .01 level. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive effect and explained 79.20 percent of the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon

The study on the trend of demand and factors affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area was aimed at studying 1) the trend of demand for Business Administration graduates to work for commercial banks 2) factors affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks and 3) analysis of satisfactory characters affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area. The questionnaires were constructed and passed internal consistence test of alpha method with more than 0.70. They were used as a tool for collecting data from 400 branch managers of Thai and foreign commercial banks. The statistics used for analysis were SPSS with frequencies distribution percentage mean standard deviation and exploratory factor analysis. The research finding indicated that 1) in 2005 the commercial banks in the sample group are planning to acquire new staff who graduated Administration Business from both Bachelors degree and Masters degree with Thai or English program. They mostly required the ones graduated from Finance and Banking and also Accounting Marketing General Management respectively. The Business Administration graduates from Rajamangala University of Technology Phra Nakhon were required the most and the second was from public universities and the third was from private universities. 2) the first-ranked factor affecting selection of Business Administration Bachelors graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in the sample group was morality and honesty and for Masters ones was leadership 3) Working ability affecting selection of Business Administration both Bachelor and Masters graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area at highest level with a variance of 14.074% and 13.501% respectively.