This research aimed to 1) study social networking communications and wordof-mouth communications that affected consumer behavior in visiting pet cafés in Bangkok; and 2) study attitudes toward using services that affected consumer behavior in making a decision to visit pet cafés in Bangkok. The sample group in this research consisted of 400 people who visited pet cafés in Bangkok with questionnaires as the research tool to collect data. Statistics employed were frequency percentage average and standard deviation as well as multiple regression analysis and the level of statistical significance at .01. The research results found that : Most of the questionnaire responders were women accounting for 59.25 percent; between 21-30 years of age accounting for 56.50 percent; single accounting for 7 2 .5 0 percent; undergraduates accounting for 69.00 percent; earning monthly income of 10001-20000 baht accounting for 37.75 percent; and residents of detached houses accounting for 31.75 percent. When testing the hypotheses it found that social networking communications and word-of-mouth communications affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01. Emotional and behavioral attitudes affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01.

The purpose of this descriptive study is to behaviors perceived communication effectiveness and the relationship between communication behaviors and perceived intra-organizational communication effectiveness using 70 sets of closed-end questionnaires as a tool for data collection from employees at a selected independent organization. Statistical methods for data analysis included percentage mean( μ ) standard deviation( σ) and correlation coefficient. The results of the study indicate that most of the survey respondents ae male aged 51 years and older with a marital status. The education level is bachelor’s degree. In respect of information perception intra-organization matters are the main priority among employees with a focus on the information within the organizational unit they belong to or benefits related to them. With regard to communication frequency and channels internal email is mainly used followed by Facebook and Line respectively due to restricted access to communication tools at work. On aspect of intra-organizational communication efficiency straight-to-the-point communication speed and perception are found mainly with the matters within the organization or the work unit the employees belong to. When considering the credibility of the information the emphasis is placed on the content of the order coming from within the organization substantially affecting the communication efficiency. Thus there is the close relationship between information perception and intra-organizational communication efficiency as the correlation is significant at 0.05 level. It can be said that employees at this organization pay considerable attention to the information within organization.

The study was destined to investigate the Relationship between big 5 personality traits and information security behavior of employees at information and communication technology of a selected public organization. The population used in this study was 65 employees working in Information and Communication Technology center who responded to the questionnaire for the data collection. The statistics used for the data analysis included frequency percentage mean and standard deviations. The results of the data analysis showed that most of the respondents were females aged between 20 and 30 years old holding bachelors degrees. They had experience working government officers for five years but had been in the position for less than five years. Their highest average income was 20001 baht or more. Concerning the five personality elements the overall respondents had the highest mean of the Conscientiousness personality. Openness Agreeableness and Extraversion personality had high level of mean scores while Neuroticism personality was in moderate level. The analysis of IT use behavior showed that average password usage behavior was the highest in telling others their passwords. In case of the behavior using unwanted software programs the highest mean was relevant to the installation of antivirus firewall and protection programs used to monitor the computer usage. Regarding the deception behavior it can be found that employees were at the highest confident that they were not victims of fraud for they were only general not the targeted ones. As for social engineering attacks the highest mean fell onto the willingness to comply with the requirements or regulations set by the person with authority. Finally the behavior of being deceived online which bore the highest mean score on trusting online strangers while the relationship between the five elements of personality and the safely use of information technology. The Openness personality was correlated with unwanted software usage behavior and the Agreeable personalities as well as the Conscientiousness personality were associated with being deceived behavior.

The purposes of this study were 1.The purpose is to study the consumption of noodles personnel Government Complex 80th December 5 2550. 2.To determine your satisfaction with the products of the noodle shops personnel Government Complex 80th December 5 2550. 3.To compare satisfaction with the products of the noodle shops personnel by sex age. Education level the average income per month sample used in the study. Customers noodle shop run by the Government Complex instruments used in the study was a questionnaire with the reliability ranged from 0.70 to 0.80. The statistics used to analyze the frequency percentage average standarddeviation and statistical t-test and F-test. Results found that consumers had a habit of consuming noodles. The factor affecting decision to consume any kind of noodles is the taste .The most popular type was pork noodles. Food most eaten with noodles were fresh vegetables. The number of people eating together was 4-6.The time most used for consumption was 11:01 - 13:00. The number of times consumed was 1-2 times per week. Each time most consumers consumed 1 bowl. Satisfaction difference were statistically significant at the 0.05 level by age and average income per month. Education did not affect difference in satisfaction.

The study objectives of the electrical energy saving behavior of student in faculty of business administration Rajamangala University of Technology Phra Nakhon 1) to study psychological trait factor psychological state factor and situational factor in overall group and subgroup of the students’ electrical energy saving behavior in faculty of business admimistration RMUTP 2) to study the interaction effect between psychological trait factor psychological state factor and situational factors related to the students] electrical energy saving behavior in overall group and subgroup. The sample size was 361 students of bachelor’ s degree. The study factors were 7 independents future orientation and self-control) 1 psychological state factors (appropriate model from family knowledge on the electrical energy saving and the information about electricity saving). The dependent factor was the electrical energy saving behavior. Frequency percentage arithmetic mean and standard deviation were used for descriptive statistic while stepwise multiple regression and two-way ANOVA were used for inferential statistics in overall group and subgroup according to social demographic characteristics. The research findings were as follows : Firstly all 7 factors of psychological trait factors psychological state factor and situational factoe could predict 52% of variance of the electrical energy saving behavior. The most prediction power factors were appropriate model from family positive attitude towards saving behavior receives electricity saving information and well-being respectively. Secondly the interaction effect was found well-being and electricity saving information with the electrical energy saving behavior of student which was male and female group and freshman and sophomore group junior and senior group G.P.A above 3.00 and parents’ income lower than 30000 thb Thirdly the interaction effect was found the future orientation and self-control and knowledge on the electrical energy saving behavior with the group of student who mother has an education lower than undergraduate.