จำนวน Repository ( 580 )
ทัศนคติ แรงจูงใจ และส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อรองเท้ามือสองแบรนด์เนมทางเฟซบุ๊ก
The objectives of this theses are: 1) to study the attitude motivation marketing mix and the decision to purchase second-hand brand name shoes from Facebook; 2 ) to compare personal factors i.e. gender age occupation education level that affecting decision to purchase second-handed brand name shoes from Facebook and; 3 ) to study factors affecting the decision to purchase second-handed brand name shoes from Facebook using the quantitative research methodology through an online survey tool in order to collect required data from 400 samples who actually purchased second-handed brand name shoes from 4 different Facebook pages. The pages were: 1) Second-handed shoes on Khao Lam Road FB Page 2) Taii Taew 2nd handed FB Page; 3) Shoes-Project FB Page; and 4) Cho Chopping FB Page. The data was analyzed by finding frequency percentage average t-test One-way Analysis of Variance and Enter Multiple Regression Analysis. The key research findings are: 1) Most of purchasers who decide to purchase second-handed shoes via Facebook are 215 males (62.50%) 162 are at aged over 51 years (40.50%) 178 are private business owners/entrepreneurs (44.50%) 214 posed bachelors degree or are currently studying (53%). 2) The study on motivation attitude for purchasing second-handed brand name shoes from Facebook found that respondents recognized cost saving as the most important key decision making factor in purchasing second-handed brand name shoes (x̅ = 4.36); followed by the user-friendly and uncomplicated purchasing process (x̅ = 4.19). 3) The study on motivation for purchasing the second-handed brand name shoes from Facebook found that the respondents recognized the importance of price advantage when comparing to the new brand name product (x̅ = 4.40) seconded by product limitation and availability in general local market (x̅ = 4.29). 4) Overall marketing mix factors of second-handed brand name shoes on Facebook was at high level (x̅ =3.79) in which price factor is at high level (x̅ = 4.32) followed by distribution factor ( x̅ = 4.23) product factor ( x̅ = 4.04) marketing promotion factor and market factor (x̅ = 3.89) respectively. 5) The study decision to purchase second-handed brand name shoes via Facebook found that respondents recognized the “convenience to purchase secondhanded brand name shoes via online channels fast and diverse in payment methods” as the most important factor (x̅ = 4.14) followed by personal preference (x̅ = 4.10). 6) From the hypothesis found that: 6.1) Gender age and education differences differentiated the decision to purchase second-handed brand name shoes from Facebook with a statistical significance at .05 level. 6.2) Attitude motivation and product marketing mix that included distribution sales & promotion affected the decision to purchase second-handed brand names shoes from Facebook with statistical significance at the .05 level.
การเปิดเผยข้อมูลด้านสิ่งแวดล้อม และสังคมของบริษัทจดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย
This research aimed to study environmental and social disclosure levels the relationship between performance and environmental and social disclosures and the comparison of the performance and environmental and social disclosures of industrial product companies and the resource industry group listed on the Stock Exchange of Thailand. The secondary data was collected from financial statements annual reports and the data entry forms (Form 56-1) from 2015 to 2019 of the total of 130 companies. Descriptive statistics were used for the analysis namely mean and standard deviation. Inferential statistics such as correlation analysis and multiple regression analysis were also used. The research results showed that there was a Statistically significant correlation between the performance and the environmental and social disclosures of the companies in the industrial product group including reusing aspects environmental monitoring aspects and environmental law aspects and the return on equity (ROE) debt ratio (DR) and stakeholder equity (SE) at the levels of 0.01 and 0.05. In the resource industry group there was a statistically significant correlation between environmental and social disclosures namely recycling aspect with return on equity (ROE) debt ratio (DR) and income at the levels of 0.01 and 0.05.
การผลิตสื่อเพื่องานสารคดีท่องเที่ยวพิชิตป่าเขา
The purposes of this study ware to reduce travel documentaries: Conquer the Forest and to study the satisfaction toward travel documentaries: Conquer the Forest. The data collected from 100 people who was tourism visiting at Thong Pha Phum District Karnchanaburi province. The statistics to analyze data employed frequency percentage mean and standard deviation. The results of the study showed that the satisfaction of tourism to travel documentaries: Conquer the Forest was at a high level (x ̅=4.17).
สื่อประชาสัมพันธ์การท่องเที่ยวเชิงอนุรักษ์ จังหวัดสุพรรณบุรี
The purposes of this special project were to produce the public relationship Ecotourism at Suphanburi Province and to evaluate the satisfaction by 200 people when they participated with travel manual by online questionnaire. The satisfaction to analyze by using frequency deviation average and percentage. The result occurred that the satisfaction of the reader was in high level. (𝑥̅ = 4.20 S.D.= 0.48) Keywords: Public Relations Guidebook Hoop Khao Wong Reservoir
3D Motion graphic ล่องเรือเจ้าพระยา
The objectives this special project were to produce the Chao Phraya Cruise 3D Motion Graphic media and to study about the satisfaction of the audiences who watched Chao Phraya Cruise 3D Motion Graphic which the target was 100 of foreign tourists and Thai Tourists. Under this study the statistics used for analyzing the data were frequency percentage average and standard deviation. The study indicated that the samples were satisfied with the Chao Phraya Cruise 3D Motion Graphic about content was at a high level (= 4.41 S.D.= 0.66) and about quality was at the highest level (= 4.63 S.D.= 0.58)