จำนวน Repository ( 592 )

แนวทางการพัฒนาการเลือกประกอบอาชีพของนักศึกษา สาขาวิชาการโรงแรม คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
แนวทางการพัฒนาการเลือกประกอบอาชีพของนักศึกษา สาขาวิชาการโรงแรม คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

Guide line to promote Decision for occupation choosing: Hospitality Students in faculty of liberal arts Rajamangkala University of technology Phra Nakhon for factors education that was effected to make decision for occupations and Guide line create to promote decision making for hospitality student. The population of the study are 70 hospitality student. Objective 1: The study of general information of respondents showed that the majority of the respondents were female they were study communicative achievement for seven semesters representing 3.00-3.49 They stayed in Bangkok the most parent occupation of respondents was merchants and private business. Moreover A monthly income less than 30000 baht. They need to get job certainly after graduated. The majority of the respondents chose to work in hotel and lodging. Finally the organization factor most effected with students. Objective 2: From an interview with 3 hotels that present the wisdom skill after employment the student have quickly energetic learning; In personality there are properly personalize with appropriate best grooming and always follow an office regulation In the human relationship and responsibility the students were adjusted to live with others and keep responsible very well. They always finished his job even over time.

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การเปิดรับข่าวสารการท่องเที่ยวเชิงวัฒนธรรมผ่านสื่อสังคมออนไลน์ที่มีผลต่อ ความรู้ ทัศนคติ และพฤติกรรมการท่องเที่ยวเชิงวัฒนธรรมของประชาชนในเขตกรุงเทพมหานคร
การเปิดรับข่าวสารการท่องเที่ยวเชิงวัฒนธรรมผ่านสื่อสังคมออนไลน์ที่มีผลต่อ ความรู้ ทัศนคติ และพฤติกรรมการท่องเที่ยวเชิงวัฒนธรรมของประชาชนในเขตกรุงเทพมหานคร

The Objectives of the study were to study the tourists social media exposure and their knowledge and attitudes towards cultural tourism in Bangkok Metropolitan. This research was quantitative methodology. The sample consisted of 400 tourists in Bangkok Metropolitan and used non-probability sampling by accidental random sampling. Data were collected through a questionnaire as the research instrument. The results of this study showed as follows: In terms of basic information the sample mostly travels with a family. The source of information were relatives friends acquaintances who have traveled to that location. In terms of exposure to social network the sample mostly exposed to social media via Facebook short messages via twitter online video via YouTube photo sharing via Instagram website via Wikipedia and Webboard via Pantip. The sample exposed to social media average of 1 hour during 1.00-6.59 pm. on a smartphone. The majority of the sample used social media at home searching for cultural tourism information at a high level. The highest mean is finding transportation. The sample receives cultural tourism information at a high level. The highest mean is exposure to information about arts crafts sculpture traditions and festivals. The most trustworthy social media is Youtube. The social media influence had a high level because fulfilling objectives such as tourist attraction accommodations restaurants travel etc. In terms of knowledge the sample had a high level of knowledge of cultural tourism. The area with the highest level of knowledge was increasing the diversity of cultural tourism such as heritage tourism art tourism urban culture tourism rural culture tourism creative tourism and Thai local wisdom. In terms of attitudes overall the sample gave the highest priority is security.

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การประเมินประสิทธิภาพการใช้สื่อออนไลน์ ในการเรียนวิชาเรขภาพคอมพิวเตอร์สำหรับนักศึกษา คณะวิทยาศาสตร์และเทคโนโลยีมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ผ่านระบบเครือข่าย
การประเมินประสิทธิภาพการใช้สื่อออนไลน์ ในการเรียนวิชาเรขภาพคอมพิวเตอร์สำหรับนักศึกษา คณะวิทยาศาสตร์และเทคโนโลยีมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ผ่านระบบเครือข่าย

This research has focused on the efficiency of using online media computer graphics based on concepts and theories of learning networks for students in computer science faculty of science and technology Rajamangala University of technology Phra nakhon because at present the network access can be accessed anytime the researcher has the idea to measure the effectiveness of learning in computer graphic courses. that students will have much interest 1) The population of this study consisted of 30 undergraduate students who attended the Computer Education and Training subject. The instruments utilized to design the lesson included. Tools used to develop lessons consist of a system LMS 2) The tools employed in evaluating quality of the online lesson consisted of the learning management plans a 20-item pre-and post-test an authentic assessment with rubric scores and a students’ satisfaction questionnaire. The results revealed that 1) The efficiency of the online lesson constructed was at 85/84 which was higher than the criterion set (80/80) 2) The students’ learning achievement was higher at .05 level of significance 3) The students’ satisfaction on the online lesson was at high level 4.31

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ต้นแบบโมบายแอปพลิเคชันศัพท์เทคนิคทางวิชาชีพภาษาอังกฤษสำหรับนักศึกษาคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ต้นแบบโมบายแอปพลิเคชันศัพท์เทคนิคทางวิชาชีพภาษาอังกฤษสำหรับนักศึกษาคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The objectives of The Prototype of Mobile Application on Professional Technical Terms for University Students of Faculty of Business Administration Rajamangala University of Technology Phra Nakorn were as follows: 1) to design prototype of of Mobile Application on Professional Technical Terms for University Students of Faculty of Business Administration Rajamangala University of Technology Phra Nakorn and 2) to assess teachers and students’ expectations and satisfaction towards the Prototype of Mobile Application on Professional Technical Terms for University Students of Faculty of Business Administration Rajamangala University of Technology Phra Nakorn The random sample consisted of 50 teachers and students. The tool used in this research was a questionnaire. The data were analyzed by a percentage means and standard deviation. . The research details were as follows: General data – there were 50 total respondents (100%). The majority were female (54%) and 60% of respondents were in the 20-24 year-old range 40% education level from a Bachelor of Business Administration and 30% of Accounting Major Samples expectations and satisfaction– the level of expectations was high at X = 4.71 S.D.= 0.42 and the level of satisfaction was similar at X =4.67 S.D.= 0.47 From expectation and satisfaction it was found that there was the highest level of expectation and satisfaction. It can therefore be concluded that this research has achieved the objectives.

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การวิเคราะห์ศักยภาพของผู้ประกอบการเสื้อผ้าสำเร็จรูปชาวไทย ด้านการแข่งขันและการสื่อสารการตลาดเชิงบูรณาการผ่านเครือข่ายสังคมออนไลน์ในตลาดอาเซียน
การวิเคราะห์ศักยภาพของผู้ประกอบการเสื้อผ้าสำเร็จรูปชาวไทย ด้านการแข่งขันและการสื่อสารการตลาดเชิงบูรณาการผ่านเครือข่ายสังคมออนไลน์ในตลาดอาเซียน

Thailand is one of the few countries in the world that provides the whole value chain of the textile industry with over 4700 local textile producers and 800000 to one million workers making this industry the second-most important employment sector. In 2016 the industry’s export revenue was valued at almost USD 7 billion contributing to over 3% of total exports. The Association of Southeast Asian Nations (ASEAN) is the biggest international market for Thailand clothing export (23%) and expected to become the worlds fourth largest market by 2030. However Thai cloth entrepreneurs are facing major problems that demand attention including labour costs new design and product development and in particular online marketing. The Thai fashion and textile industries should define a clear strategic move through integrating textile with fashion with a view “toward sustainable creative industries with strong soft power”. The purpose of this study is to analyse competitiveness of Thai cloth entrepreneurs in relation to online management and integrated marketing communications (IMC) in the ASEAN market. The research instrument involves a descriptive cross-sectional mixed-method study in Thailand. For quantitative data 60 cloth entrepreneurs are invited to complete a questionnaire before and after our “online management and IMC” training programme and a qualitative in-depth interview study is conducted with 10 cloth entrepreneurs. The 2017 survey returned 100% participation with general agreement that a website and Facebook are the most important IMC tools for online marketing in the ASEAN market. Before training the participants had knowledge and skills regarding the ASEAN Free Trade Area (AFTA) online communication and social media tools in intermediate level while they had less knowledge and skills concerning social media web design and online gallery. After training the statistics show an increase in entrepreneurs’ level for all knowledge and skills. Furthermore the findings from in-depth interviews show that with regard to entrepreneurial competitiveness in relation to the ability of online management and IMC there is a requirement for further training and government support. In addition the 10 cloth entrepreneurs agree that time management and quality of product and service control are very important for online business.

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